How and why you (individually and collectively) should promote your neuraxial labor analgesia service. Talk from Sol Shnider
Conference in San Francisco, 2018. http://anesthesiaill.wpengine.com/portfolio/promoting-your-neuraxial-labor-analgesia-service/
5. Amr Ambouleish, MD, PhD
University of Texas,
Galveston
âPerception is reality. You want to be the
one who creates the reality of your
practice. If you donât promote what you do,
then someone else will create the
perception of what you doâ
@aljabut
8. Hospitals know this
⢠TV
⢠Radio
⢠Print mediums
⢠Digital mediums
"We did extensive research with consumers
âŚâŚ..What the research showed was that people
choose to receive care at Stanford based on the
expertise and experience of its physicians.
@aljabut
13. High-Risk Ob
Anesthesia
Clinics
Patient Safety
M&M
Patient Blood
Management
In-Patient
Follow-up
OR Scheduling /
Administration
We are great communicators, facilitators,
and leaders
Research Simulation
National
Committees /
Policymaking
Expertise in
niche areas
@aljabut
14. ⢠Fee-for-service ď pay for value
⢠Hospitals want accountability
⢠Patient safety / outcomes
⢠Efficiency
⢠Satisfaction
⢠Technology / Innovation
⢠AIMS
⢠Quality tracking tools
⢠Devices/Pumps
@aljabut
Quality Measures
Document Current Meds in
Chart
Perioperative temperature
management
PACU Transfer of Care e.g.,
checklist
Prevent PONV
24. ⢠N =45
⢠78%: information from OB
⢠44%: internet â labor analgesia
⢠73%: preferred counseling from OB in 2nd/3rd trimester
Toledo. Birth 2017; 44: 345-51
@aljabut
29. Stronger local presence
⢠Childbirth classes / evenings
⢠Community lectures
⢠Talk to womensâ groups
⢠Local media: interviews; expert advice
@aljabut
31. 1. Define your purpose
2. Identify your audience needs
3. Determine your content format
4. Keep content ideas flowing
5. Write captivating headlines
6. Add images to your content
7. Add a call to action
8. Use keywords strategically
9. Promote your content
10. Measure results
https://medium.com/@JBBC/10-steps-to-a-winning-content-strategy-
8034305f1346
Marie Ennis-OâConnor
@JBBC
@aljabut