1. 2012
CTECH Consulting Group
Strategic Marketing & Sales Initiative
DESIGN
Agenda
• Goals
• Why CTECH
• The Industry
• The Opportunity
• The Tools
• The Plan
• Implementation
• Outcomes

2. 2012
VISIONS AND TARGETS
People
Sales Training Materials
Client Relations
Expansion of Operations
Tactics
Tools to
i) streamline sales processes
ii) Generate leads
iii) Educate prospects
iv) Build rapport
v) Close deals
vi) Exceed expectations
Strategy
Environment
Opponents
Marketing Mix
Positioning
SCA
Business Targets
Increase Margins on Sales
Reduce Marketing Costs
Increase Net Revenue
Increase Salesforce Efficiency
Enviromental Targets
Impact of
i) Green Initiative
ii) Social Media

3. 2012VISIONS AND TARGETS – HOW TO REACH OUR GOALS
Strategy
• Marketing Mix
• 4 P’s
•Inbound & Outbound
• Website Updates
• Lead Generating Activities
• Sales Management
• Training Tools
• Prequalification
• Needs Assessment
• Funnel Management
• Environment
• Opportunities
• Threats
• Competitors Strengths &
Weaknesses
“Strategy is the most fundamental part of chess. Strategy means systematic action
based on a correct understanding of the game, implementing a plan aimed at
weakening and – in the end – destroying the opponent’s position.” – Alexander
Raetsky
Tools we will use to plan and implement our strategy:
1. Business Plan Pro & Marketing Plan Pro Software
2. Social Media Weapons
3. Salesforce.com Use / Re-engineering
• SaaS CRM Tool
• 8/10 Top Packaged Software Companies

4. 2012VISIONS AND TARGETS – HOW TO REACH OUR GOALS
Internet Advertising - Inbound
• Twitter
• Facebook
• Blogging
• LinkedIn
• Etc…
Tactics
• Lead Generation
• Social Media = Credibility
Establishment
• Lead Assessment / Filtering
• Gotomeeting.com
• Screencasting
• Lead Management
• Wikis - training
• Yammer
• Viddler
• Salesforce.com
• Outbound Marketing
• Direct Mail
• Internet Advertising
• Trade Shows
• Trade Magazines
Internet Advertising - Outbound
•Banner Advertising
•E-Newsletters
•List Rentals
•Mediacasts
•Podcasts
•Videocasts
•Webcasts
•White Paper Sponsorship Program
•Web Site Advertising
•Web Site Media Kits

5. VISIONS AND TARGETS – HOW TO REACH OUR GOALS 2012
Business Targets

6. Website Update
VISIONS AND TARGETS
Optimize for
Usability
•Make key info
easier to find
• Lead clients to a
contact form
SITEMAP

7. ANYWHERESaaS
Most Profitable
Products /
Services
VISIONS AND TARGETS
Products / Services

8. 2012?
VISIONS AND TARGETS
VANCOUVER