This promotional video targets 16-20 year old males and females looking to attend college who live nearby in Cheadle. Competitors include other local colleges such as Xaverian, Loreto, Aquinas, Stockport College and Parrs Wood Sixth Form.

1. Target Audience
Target audience
The target audience of this promotional video would be people aged between 16-20 year olds male
and female that are looking to go to college.
Our target audience will be people that live nearby to Cheadle so that they aren’t too far away from
the college.
Competitors
Competitors will be other nearby colleges, such as, Xaverian, Loreto, Aquinas, Stockport College and
Parrs Wood Sixth Form.
Where the product would be situated in the market place?