3. 90%
of deaths in Australia were caused
by chronic disease in 2011
Source:
 Australian
 Ins1tute
 of
 Health
 and
 Welfare
 2014
Â
4. âWhile not solely related to behavioural
factors in all cases, they can be heavily
linked to smoking, physical inactivity, poor
nutrition and the harmful use of alcoholâ
David Kalisch, AIHW Director & Chief Executive
5. 63%
Australian adults are overweight or obese
Source:
 Australian
 Ins1tute
 of
 Health
 and
 Welfare
 2014
Â
6. 60%
of Australians do not exercise enough
Source:
 Australian
 Ins1tute
 of
 Health
 and
 Welfare
 2014
Â
7. 92%
of
 Australians
 donât
 eat
 enough
 vegetables
Â
Source:
 Australian
 Ins1tute
 of
 Health
 and
 Welfare
 2014
Â
22. Challenges
1.⯠Healthtech is a relatively immature market
2.⯠Validating claims is timely and expensive
3.⯠Sales into traditional healthcare is tough
4.⯠Healthcare is highly regulated (TGA/FDA)
5.⯠Healthtech has a prolonged incubation and trial
period
6.⯠Difficult to MVP
23. âAlthough we live longer these days,
one of the disadvantages is that people
may be living longer with incurable and
often debilitating diseases.â
Dr Ian Boyd, Chief Medical Officer, Medibank