Love Is A Drug

1. ADDICTED

2. BRIEF OVERVIEW
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• WHEN A MENTALLY UNSTABLE TEENAGE GIRL SETS HER
SIGHTS ON A YOUNG BOY IN HER COLLEGE YEAR, SHE BECOMES
OBSESSED WITH THE THOUGHT OF THEM BEING TOGETHER. AFTER
DISCOVERING A 'LOVE DRUG' THAT COULD POTENTIALLY MAKE THIS
HAPPEN, SHE CREATES A PLAN TO WIN HIM OVER.
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3. PROMOTIONAL CAMPAIGN
-A UNIQUE SELLING POINT OF OUR FILM IS THAT IT IS FROM THE VILLAIN'S POINT OF VIEW
DESPITE IT NORMALLY BEING FROM THE POINT OF VIEW OF THE HERO. IN ADDITION TO THIS,OUR
VILLAIN IS A FEMALE WHEN IT TENDS TO BE A MALE.
-WE ARE GOING TO EMPHASISE THE COLOUR RED DURING OUR TEASER TRAILER AS IT WILL BE
SEEN MANY TIMES INCLUDING, THE PILL, THE MAIN CHARACTER WEARING RED LIPSTICK AND THE
RED STRING ON THE PIN BOARD.
-WE WOULD LIKE THE COLOUR RED TO BE EMPHASIZED AS IT REPRESENTS DANGER AND
LOVE.CONCERNING CHARACTER REPRESENTATION, WE WILL EXAGGERATE THE CONCEPT OF THE
FEMALE PROTAGONIST CHALLENGING THE STEREOTYPES IN FILMS OF WOMEN BEING WEAK AND IN
NEED OF SAVING.

4. TEASER IDEA
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5. IDEA FOR POSTER
Our poster is going to feature an over the shoulder
shot of our protagonist( Layla) looking at a pin-
board that has the antagonist(Tom)on there. This is
going to look like an evidence board- and Tom is
the main feature of the"investigation". To correspond
with the title and colour of our theme, we are going
to put the string that connects tom to the plot,in
red. Not only does the red represent danger,but
also shows the addiction and the theme of love. The
rest of the poster will be in black and white, which
will make it stand out more.
This would create a visual effect to our audience as it
will leave them wondering what Layla is intending to
do and hopefully prompt them to watch our film.

6. IDEA FOR MAGAZINE
For our magazine cover we have decided to stick with
black and white theme with the pill being the only thing
in colour.It is going to feature the male antagonist with a
pill on his tongue. The pills going to be red which
symbolizes love and danger

7. AUDIENCE PROFILE

8. HOW TO REACH OUR TARGET
AUDIENCE
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