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Medtronic Trade Ad

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A campaign that started with a trade ad that enticed doctors, nurses and recipients to visit a landing page offering vital information about Medtronic and its work with the American Heart Association. This was all part of an email campaign that was deemed a success. The response and open rates turned out to be much higher than industry averages.

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Medtronic Trade Ad

  1. 1. Practice performance improvement program enhances guideline-recommended care for heart failure patients in the outpatient setting 2 • IMPROVE HF Study results showed underutilization of guideline- recommended treatments in many outpatient cardiology practices • Measure and Improve: Make sure that your patients are receiving all eligible care measures by leveraging an existing practice improvement program References 1. Fonarow GC, Albert NM, Curtis AB, Stough WG, Gheorghiade M, Heywood JT, McBride ML, Inge PJ, Mehra MR, O’Connor CM, Reynolds D, Walsh MN, Yancy CW. Improving evidence-based care for heart failure in outpatient cardiology practices: Primary results of the Registry to Improve the Use of Evidence-Based Heart Failure Therapies in the Outpatient Setting (IMPROVE HF). Circulation. 2010;122:585-596. 2. Fonarow GC, Yancy CW, Albert NM, Curtis AB, Stough WG, Gheorghiade M, Heywood JT, McBride ML, Mehra MR, O’Connor CM, Reynolds D, Walsh MN. Heart failure care in the outpatient cardiology practice setting: findings from IMPROVE HF. Circ Heart Fail. 2008;1:98-106. The IMPROVE HF study was sponsored by Medtronic, Inc., Minneapolis, MN © 2010 Medtronic, Inc., All rights reserved. — Learn about the American Heart Association’s Get With The Guidelines® – Outpatient Program Visit http://outpatient.heart.org SCAPathways and Tools Prevention FACT: Guideline-recommended, evidence-based treatments for heart failure are underutilized in many outpatient cardiology practices2 Are your patients receiving ALL the care they need? Significant increase in proportion of patients who receive ALL eligible care measures1 Start your own practice improvement initiative by leveraging existing programs Learn about the American Heart Association Get With the Guidelines® Outpatient program Learn about the Medtronic practice improvement program for your cardiology practice Medtronic Sudden Cardiac Arrest Prevention Pathways and Tools • For practices with paper- or electronic-based medical records • Designed to optimize patient quality of care and enhance physician and practice efficiencies ce performance rove the quality of care ure1 coagulants for AF CRT ICD HF Education 0.673 P < 0.001 P < 0.001 P < 0.001 37% 50% 60% 68% 66% 78% 72% Baseline 24 Months cantly increased at mended heart failure care measures Register for Get With The Guidelines® – Outpatient – and learn more at www.outpatient.heart.org. Contact your Medtronic representative to find out how to get started or visit www.MedtronicConnect.com • Existing electronic health records are utilized, and relevant patient data are extracted without disturbing clinical workflow • Participating practices receive quarterly feedback reports that record guideline adherence, provide national/ regional benchmarking information, and offer clinical resources for continuing quality improvement • Formal recognition of participants’performance achievements will be provided Baseline 12 Months 24 Months 23.5% 55.3% 68.7% 70% 60% 50% 40% 30% 20% 10% 0% +345.5% Adopt Guidelines. Advance Care. SCAPathways and Tools Prevention FACT: Guideline-recommended, evidence-based treatments for heart failure are underutilized in many outpatient cardiology practices2 Are your patients receiving ALL the care they need? Significant increase in proportion of patients who receive ALL eligible care measures1 Start your own practice improvement initiative by leveraging existing programs Learn about the American Heart Association Get With the Guidelines® Outpatient program Learn about the Medtronic practice improvement program for your cardiology practice Medtronic Sudden Cardiac Arrest Prevention Pathways and Tools • For practices with paper- or electronic-based medical records • Designed to optimize patient quality of care and enhance physician and practice efficiencies ce performance rove the quality of care ure1 coagulants for AF CRT ICD HF Education 0.673 P < 0.001 P < 0.001 P < 0.001 37% 50% 60% 68% 66% 78% 72% Baseline 24 Months cantly increased at mended heart failure care measures Register for Get With The Guidelines® – Outpatient – and learn more at www.outpatient.heart.org. Contact your Medtronic representative to find out how to get started or visit www.MedtronicConnect.com • Existing electronic health records are utilized, and relevant patient data are extracted without disturbing clinical workflow • Participating practices receive quarterly feedback reports that record guideline adherence, provide national/ regional benchmarking information, and offer clinical resources for continuing quality improvement • Formal recognition of participants’performance achievements will be provided Baseline 12 Months 24 Months 23.5% 55.3% 68.7% 70% 60% 50% 40% 30% 20% 10% 0% +345.5% Adopt Guidelines. Advance Care. Start your own practice improvement initiative Help to conduct a chart review and create a baseline profile to determine how outpatient heart failure care delivery at your practice compares to evidence-based guidelines. Adopt Guidelines. Advance Care. — Learn about Medtronic’s Practice Improvement Program for Your Cardiology Practice Contact your Medtronic representative or visit www.MedtronicConnection.com. SCAPathways and Tools Prevention FACT: Guideline-recommended, evidence-based treatments for heart failure are underutilized in many outpatient cardiology practices2 Are your patients receiving ALL the care they need? Significant increase in proportion of patients who receive ALL eligible care measures1 Start your own practice improvement initiative by leveraging existing programs Learn about the American Heart Association Get With the Guidelines® Outpatient program Learn about the Medtronic practice improvement program for your cardiology practice Medtronic Sudden Cardiac Arrest Prevention Pathways and Tools • For practices with paper- or electronic-based medical records • Designed to optimize patient quality of care and enhance physician and practice efficiencies PROOF: Outpatient practice performance programs significantly improve the quality of care for patients with heart failure1 ACEI/ARB Beta-Blocker Aldosterone Antagonist Anticoagulants for AF CRT ICD HF Education P = 0.063 P < 0.001 P < 0.001 P = 0.673 P < 0.001 P < 0.001 P < 0.001 Percentofeligiblepatientsreceivingtreatment 78% 86% 35% 68% 37% 50% 60% 85% 92% 60% 68% 66% 78% 72% Baseline 24 Months 100% 80% 60% 40% 20% 0% 5 of 7 quality measures significantly increased at 24 months versus baseline Evidence-based, guideline-recommended heart failure care measures Register for Get With The Guidelines® – Outpatient – and learn more at www.outpatient.heart.org. Contact your Medtronic representative to find out how to get started or visit www.MedtronicConnect.com • Existing electronic health records are utilized, and relevant patient data are extracted without disturbing clinical workflow • Participating practices receive quarterly feedback reports that record guideline adherence, provide national/ regional benchmarking information, and offer clinical resources for continuing quality improvement • Formal recognition of participants’performance achievements will be provided Baseline 12 Months 24 Months 23.5% 55.3% 68.7% 70% 60% 50% 40% 30% 20% 10% 0% +345.5% Adopt Guidelines. Advance Care. Complimentary Heart Failure Study Results To Help You Learn More. You Play A Vital Role in Heart Failure Patient Care 1 A campaign that started with a trade ad that enticed doctors, nurses and recipients to visit a landing page offering vital information about Medtronic and its work with the American Heart Association. This was all part of an email campaign that was deemed a success. The response and open rates turned out to be much higher than industry averages.

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