Presentation of the power of Re/Max Winning Edge for Desiree Goldman

1. Why Trust a RE/MAX agent
to sell your home?
RE/MAX brings more customers.
RE/MAX brings more exposure.
RE/MAX listing agents sell.
RE/MAX helps make Miracles.
RE/MAX is the industry leader.

2. RE/MAX Brings More Customers
RE/MAX has the best agent network.
6,839 RE/MAX Offices
100 Countries
101,903 Agents
RE/MAX generates customer referrals.
On-line Agent-to-Agent network
We send our customers to each other.
Satisfied customers means more repeat buyers and
referrals.
RE/MAX has more sales nationally each year.
More than 1,000,000 closed transactions each year
since 1997.
No one else has ever reached 1,000,000.

3. RE/MAX Brings More Exposure
RE/MAX brand is pre-eminent.
RE/MAX most recognized name.
RE/MAX balloon most recognized symbol.
RE/MAX dominates TV ad spending.
1.03 Billion TV ad impressions

4. An impression is the primary measurement of advertising reach and is generated every time a person sees or hears an ad.
©2014 RE/MAX, LLC. Each office is independently owned and operated. 140245
RADIO
3.6 MILLION
IMPRESSIONSSource: Arbitron Audience Estimates Copyright
©2014 The Arbitron Company 2/1/2014-1/31/2015
OUTDOOR
108 MILLION
IMPRESSIONSSource: TAB/eTelmar, 2/1/2014-1/31/2015
SINCE 1992, MORE THAN
$130 MILLION DONATED
RE/MAX agents in the U.S. and Canada donated $8 million
to Children’s Miracle Network Hospitals in 2013 alone, and
they support countless other charities.
= 5 million
DIGITAL
9.3 MILLION
IMPRESSIONSBanner and mobile advertising
April-August 2014. Actual flight dates vary; dependent on market
PRINT
590 THOUSAND
CIRCULATIONThe State, Charleston Post & Courier, Charlotte
Observer, Raleigh News & Observer, Wilmington
Star News and Myrtle Beach Sun News
Source: Projected circulation in 2014 provided by the
individual publication media mix
EVENTS AND SPONSORSHIPS
Carolina Hurricanes, Carolina Panthers, Clemson University, East Carolina University,
Greensboro Grasshoppers, North Carolina CCIM, North Carolina State University, RE/MAX
World Long Drive Championship, University of North Carolina and University of South Carolina
LOCAL TV
45 MILLION
IMPRESSIONSLocal broadcast affiliates
Source: Nielsen projected impressions 2/1/2014-1/31/2015
= 2 million
SIRIUS XM RADIO
Sports, news, finance and entertainment programming
NATIONAL TV EXPOSURE
Percentage of television advertising impressions among national real
estate brands, based on ads purchased through nationwide buys.
Source: Nielsen Monitor-Plus, full-year 2013
RE/MAX
83.2%
Coldwell Banker
10.6%
Century 21
6.2%
RE/MAX CAROLINAS
2014 ADVERTISING HIGHLIGHTS

5. ©2014 RE/MAX, LLC. Each office is independently owned and operated. 140244
NATIONAL BRAND
IMPRESSIONS
THE #1 NAME IN REAL ESTATESource: MMR Strategy Group study of unaided awareness.
An impression is the primary measurement of advertising reach and is generated every time a person sees or hears an ad.
TELEVISION
1.03 BILLION
IMPRESSIONS
(PROJECTED 2014)
Major broadcast and cable networks
Source: Projected 2014 National TV impressions based on National TV buy
NATIONAL TV EXPOSURE
Percentage of television advertising impressions among
national real estate brands, based on ads purchased
through nationwide buys.
Source: Nielsen Monitor-Plus, full-year 2013
TRADE MEDIA PARTNERS
882 THOUSAND
CIRCULATION(PROJECTED 2014)
Inman, Real Trends and RISMedia
Source: Projected circulation in 2014 provided by the individual publication media kits
EARNED MEDIAExecutives on TV, Monthly National Housing Reports and Press Releases
RE/MAX SOCIALRE/MAX can be found on Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest and Instagram
Source: Monthly social data analytics available via Mainstreet as of 5/28/2014-7/29/2014
67,112 FANS
4 MILLION VIEWS
40,270 FOLLOWERS
52,967 FOLLOWERS
2,720 FOLLOWERS
9,896 FOLLOWERS
ON THE MOVE:
THE RE/MAX BLOG
5 MILLION
UNIQUE VISITORSWith posts featuring consumer tips, ideas, insights and
some fun, the blog on remax.com is a popular resource
for homebuyers and sellers.
Source: Adobe Site Catalyst 8/1/2013-6/4/2014
RE/MAX
83.2%
Coldwell Banker
10.6%
Century 21
6.2%
REMAX.COM
291 MILLION VIEWSSource: Adobe Omniture 1/31/2014-7/29/2014
SINCE 1992, MORE THAN
$130 MILLION DONATED
RE/MAX agents in the U.S. and Canada donated $8 million to
Children’s Miracle Network Hospitals in 2013 alone, and they
support countless other charities.
PLUS TIPS FOR STEADY GROWTH 11 | LEADSTREET SECRETS 17 | LIST LIKE A STAR 38
GLOBAL
EXCELLENCE
Stories from
three standout
Regions
PAGE 21
One World. One RE/MAX.
T H E R E / M A X M A G A Z I N E
SPRING 2014 REMAX.COM/ABOVE
ALLEYES
ONRE/MAX
2014 NATIONAL AD
CAMPAIGN DEBUTS
PAGE 6
ONLINE SEARCH
495 MILLION
IMPRESSIONSThe RE/MAX SEM program optimizes exposure of
remax.com in online search results.
Source: Google/Bing 3/1/2013-8/31/2013
ABOVE MAGAZINE
90 THOUSAND
READERSDelivered quarterly in print to RE/MAX agents in the U.S.
and Canada and digitally to agents around the world.
Source: RE/MAX Membership Data
NATIONAL AD CAMPAIGN
In 2014, RE/MAX unveiled its new campaign, “Dream with your Eyes Open,” inspired by the
importance of finding the right home.
A PLACE FOR THIS GUY
THAT IS JUST THE RIGHT SIZE.
There’s a big difference between a dream home and the right home.
Let an experienced RE/MAX agent guide you.
remax.com
©2014 RE/MAX, LLC. Each office is independently owned and operated. 140355
MORE BRAND POWER
Television Print Out of home Social media

6. RE/MAX Brings More Exposure
RE/MAX web presence unrivaled.
Your home will be listed on multiple web sites
1. Remax.com - most trafficked agency website.
a. Most web traffic of any real estate brokerage (Source:
hitwise.com)
2. Remax.net – exposure to ~90,000 agents
3. Office web site – more local exposure
4. Personal Agent web and mobile sites
5. Unique Property web and mobile sites
6. Plus over a score of other national web sites . . .

7. RE/MAX Brings More Exposure
Remax.com is #1 Brokerage Website
291 Million views, 5 million Unique Visitors
Your home is a featured property on Remax.com

8. RE/MAX Brings More Exposure
Remax.com is #1 Brokerage Website
Your home is a featured property on Remax.com

10. RE/MAX Listing Agents Sell
At RE/MAX, the listing agent handles all your property inquiries
All calls go to the listing agent.
The agent who knows your property the best, can sell your
property the best.
At other agencies, calls handled by other agents.
Often inexperienced, floor duty associates
May have little or no familiarity with your property
No incentive to sell your home
Who do you want speaking for your property?

11. RE/MAX Helps Make Miracles
If you list with RE/MAX Winning Edge, your home will be
designated a Miracle Home.
I will be making a contribution on your behalf to the Children’s
Miracle Network.
RE/MAX will match the contribution.
Last year, RE/MAX nationally donated $14,000,000.
Since 1992, we have raised over $132,000,000.
All our contributions stay local.
Last year, we raised $204,000 for area children’s hospital.

12. RE/MAX Represents the Best
RE/MAX has the best quality image.
Agents have more experience
Agents have more education
“Outstanding Agents. Outstanding Results.”
RE/MAX has the best quality service.
J.D. Power and Associates
“Highest Overall Satisfaction for Home Sellers
and Home Buyers Among National Full Service Real
Estate Firms.”

13. RE/MAX Represents
the Best of Chapel Hill.
Of the leading Chapel Hill firms, RE/MAX agents are the
most successful.
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
HPW FM KW Pru RWE
Per Agent Sales Productivity

14. RE/MAX is the Leader.
#1 in market share
#1 in agent productivity
#1 in brand name awareness
#1 in advertising
#1 in lead generation
#1 in professional education
#1 in the minds of buyers