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Power of Re/Max- Desiree Goldman

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Presentation of the power of Re/Max Winning Edge for Desiree Goldman

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Power of Re/Max- Desiree Goldman

  1. 1. Why Trust a RE/MAX agent to sell your home? RE/MAX brings more customers. RE/MAX brings more exposure. RE/MAX listing agents sell. RE/MAX helps make Miracles. RE/MAX is the industry leader.
  2. 2. RE/MAX Brings More Customers RE/MAX has the best agent network. 6,839 RE/MAX Offices 100 Countries 101,903 Agents RE/MAX generates customer referrals. On-line Agent-to-Agent network We send our customers to each other. Satisfied customers means more repeat buyers and referrals. RE/MAX has more sales nationally each year. More than 1,000,000 closed transactions each year since 1997. No one else has ever reached 1,000,000.
  3. 3. RE/MAX Brings More Exposure RE/MAX brand is pre-eminent. RE/MAX most recognized name. RE/MAX balloon most recognized symbol. RE/MAX dominates TV ad spending. 1.03 Billion TV ad impressions
  4. 4. An impression is the primary measurement of advertising reach and is generated every time a person sees or hears an ad. ©2014 RE/MAX, LLC. Each office is independently owned and operated. 140245 RADIO 3.6 MILLION IMPRESSIONSSource: Arbitron Audience Estimates Copyright ©2014 The Arbitron Company 2/1/2014-1/31/2015 OUTDOOR 108 MILLION IMPRESSIONSSource: TAB/eTelmar, 2/1/2014-1/31/2015 SINCE 1992, MORE THAN $130 MILLION DONATED RE/MAX agents in the U.S. and Canada donated $8 million to Children’s Miracle Network Hospitals in 2013 alone, and they support countless other charities. = 5 million DIGITAL 9.3 MILLION IMPRESSIONSBanner and mobile advertising April-August 2014. Actual flight dates vary; dependent on market PRINT 590 THOUSAND CIRCULATIONThe State, Charleston Post & Courier, Charlotte Observer, Raleigh News & Observer, Wilmington Star News and Myrtle Beach Sun News Source: Projected circulation in 2014 provided by the individual publication media mix EVENTS AND SPONSORSHIPS Carolina Hurricanes, Carolina Panthers, Clemson University, East Carolina University, Greensboro Grasshoppers, North Carolina CCIM, North Carolina State University, RE/MAX World Long Drive Championship, University of North Carolina and University of South Carolina LOCAL TV 45 MILLION IMPRESSIONSLocal broadcast affiliates Source: Nielsen projected impressions 2/1/2014-1/31/2015 = 2 million SIRIUS XM RADIO Sports, news, finance and entertainment programming NATIONAL TV EXPOSURE Percentage of television advertising impressions among national real estate brands, based on ads purchased through nationwide buys. Source: Nielsen Monitor-Plus, full-year 2013 RE/MAX 83.2% Coldwell Banker 10.6% Century 21 6.2% RE/MAX CAROLINAS 2014 ADVERTISING HIGHLIGHTS
  5. 5. ©2014 RE/MAX, LLC. Each office is independently owned and operated. 140244 NATIONAL BRAND IMPRESSIONS THE #1 NAME IN REAL ESTATESource: MMR Strategy Group study of unaided awareness. An impression is the primary measurement of advertising reach and is generated every time a person sees or hears an ad. TELEVISION 1.03 BILLION IMPRESSIONS (PROJECTED 2014) Major broadcast and cable networks Source: Projected 2014 National TV impressions based on National TV buy NATIONAL TV EXPOSURE Percentage of television advertising impressions among national real estate brands, based on ads purchased through nationwide buys. Source: Nielsen Monitor-Plus, full-year 2013 TRADE MEDIA PARTNERS 882 THOUSAND CIRCULATION(PROJECTED 2014) Inman, Real Trends and RISMedia Source: Projected circulation in 2014 provided by the individual publication media kits EARNED MEDIAExecutives on TV, Monthly National Housing Reports and Press Releases RE/MAX SOCIALRE/MAX can be found on Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest and Instagram Source: Monthly social data analytics available via Mainstreet as of 5/28/2014-7/29/2014 67,112 FANS 4 MILLION VIEWS 40,270 FOLLOWERS 52,967 FOLLOWERS 2,720 FOLLOWERS 9,896 FOLLOWERS ON THE MOVE: THE RE/MAX BLOG 5 MILLION UNIQUE VISITORSWith posts featuring consumer tips, ideas, insights and some fun, the blog on remax.com is a popular resource for homebuyers and sellers. Source: Adobe Site Catalyst 8/1/2013-6/4/2014 RE/MAX 83.2% Coldwell Banker 10.6% Century 21 6.2% REMAX.COM 291 MILLION VIEWSSource: Adobe Omniture 1/31/2014-7/29/2014 SINCE 1992, MORE THAN $130 MILLION DONATED RE/MAX agents in the U.S. and Canada donated $8 million to Children’s Miracle Network Hospitals in 2013 alone, and they support countless other charities. PLUS TIPS FOR STEADY GROWTH 11 | LEADSTREET SECRETS 17 | LIST LIKE A STAR 38 GLOBAL EXCELLENCE Stories from three standout Regions PAGE 21 One World. One RE/MAX. T H E R E / M A X M A G A Z I N E SPRING 2014 REMAX.COM/ABOVE ALLEYES ONRE/MAX 2014 NATIONAL AD CAMPAIGN DEBUTS PAGE 6 ONLINE SEARCH 495 MILLION IMPRESSIONSThe RE/MAX SEM program optimizes exposure of remax.com in online search results. Source: Google/Bing 3/1/2013-8/31/2013 ABOVE MAGAZINE 90 THOUSAND READERSDelivered quarterly in print to RE/MAX agents in the U.S. and Canada and digitally to agents around the world. Source: RE/MAX Membership Data NATIONAL AD CAMPAIGN In 2014, RE/MAX unveiled its new campaign, “Dream with your Eyes Open,” inspired by the importance of finding the right home. A PLACE FOR THIS GUY THAT IS JUST THE RIGHT SIZE. There’s a big difference between a dream home and the right home. Let an experienced RE/MAX agent guide you. remax.com ©2014 RE/MAX, LLC. Each office is independently owned and operated. 140355 MORE BRAND POWER Television Print Out of home Social media
  6. 6. RE/MAX Brings More Exposure RE/MAX web presence unrivaled. Your home will be listed on multiple web sites 1. Remax.com - most trafficked agency website. a. Most web traffic of any real estate brokerage (Source: hitwise.com) 2. Remax.net – exposure to ~90,000 agents 3. Office web site – more local exposure 4. Personal Agent web and mobile sites 5. Unique Property web and mobile sites 6. Plus over a score of other national web sites . . .
  7. 7. RE/MAX Brings More Exposure Remax.com is #1 Brokerage Website 291 Million views, 5 million Unique Visitors Your home is a featured property on Remax.com
  8. 8. RE/MAX Brings More Exposure Remax.com is #1 Brokerage Website Your home is a featured property on Remax.com
  9. 9. RE/MAX Listing Agents Sell At RE/MAX, the listing agent handles all your property inquiries All calls go to the listing agent. The agent who knows your property the best, can sell your property the best. At other agencies, calls handled by other agents. Often inexperienced, floor duty associates May have little or no familiarity with your property No incentive to sell your home Who do you want speaking for your property?
  10. 10. RE/MAX Helps Make Miracles If you list with RE/MAX Winning Edge, your home will be designated a Miracle Home. I will be making a contribution on your behalf to the Children’s Miracle Network. RE/MAX will match the contribution. Last year, RE/MAX nationally donated $14,000,000. Since 1992, we have raised over $132,000,000. All our contributions stay local. Last year, we raised $204,000 for area children’s hospital.
  11. 11. RE/MAX Represents the Best RE/MAX has the best quality image. Agents have more experience Agents have more education “Outstanding Agents. Outstanding Results.” RE/MAX has the best quality service. J.D. Power and Associates “Highest Overall Satisfaction for Home Sellers and Home Buyers Among National Full Service Real Estate Firms.”
  12. 12. RE/MAX Represents the Best of Chapel Hill. Of the leading Chapel Hill firms, RE/MAX agents are the most successful. $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 HPW FM KW Pru RWE Per Agent Sales Productivity
  13. 13. RE/MAX is the Leader. #1 in market share #1 in agent productivity #1 in brand name awareness #1 in advertising #1 in lead generation #1 in professional education #1 in the minds of buyers

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