Only event of its kind in Europe, organized by the European Pricing Platform & Model N Only event of its kind in Europe, organized by the European Pricing Platform & Model N Exceptional networking opportunity for senior finance, pricing, sales/sales operations and IT professionals Industry expert presentations and case studies over the 2 days will focus on 4 key themes: Balancing Global & Regional Pricing Strategies Channel performance management Financial control and compliance Organization & Change Managemen

1. Now 2014 – register now for early bird rate - 40%
Click
HERE
©2013 Model N, Inc. Proprietary and Confidential

2. Model N & ePP’s
3rd Annual European Life Sciences
Pricing, Profit & Revenue Management Forum
What happened last year ?
2013
Snap shot !
©2013 Model N, Inc. Proprietary and Confidential

3. 2013 Speakers & Past Attendees
• 2013 speakers included
• Previous years’ attendees
– Senior Pricing, Finance, Commercial, Sales Operations, IT
– Amgen, Novartis, Baxter, Novo Nordisk, Sanofi, Biogen, Teva, J&J, GSK,
Merck, Boehringer Ingelheim, Abbott, Bayer, Roche Diagnostics,
Schering-Plough, Actelion, Edwards Lifesciences, Medtronic, Covidien,
Syngenta, AstraZeneca, Smith & Nephew, and more
• Reviewed and attended by leading analysts & consultants
– Gartner, Accenture, Deloitte, IDC Insights
©2013 Model N, Inc. Proprietary and Confidential

4. 2013 Agenda - highlights
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Europe – Problem Child or Rising Star? Outlook and Opportunities for Growth
State of the Nation for Life Sciences Pricing and Profitability Management
Getting your Global Pricing Management and Governance Structure Right
Who needs pricing and profitability insights? From Finance to KAMs…how pricing
teams can support profitable decision making with the right data
Competing to Win in Tender Driven Markets : The Journey To Tendering Excellence
Building An Organization that can Win the Pricing Battle
Dynamics of External Referencing in Launch Sequencing and Price Management
Global pricing and market access in tough times and new realities
Current Challenges and New Business Models for a Global MedTech Player. How to
drive change?
Pricing from a different angle : is the old school business model to be renewed ?
3 pillars support successful compliance programme
©2013 Model N, Inc. Proprietary and Confidential

5. The Event’s ongoing Key Themes
• Strategy and commercial outlook for Europe
– Outlook and opportunities in price, profit and revenues including industry trends
– Price and profit as part of the revenue lifecycle management – status quo and challenges
– Price and revenue management organizational setup
• Planning
– How to manage prices and price changes in different markets, including reference
pricing, parallel trade impacts and increased buying sophistication?
– How to minimize internally-caused revenue leakage issues?
– How to best meet external pressures on prices, profits and revenues?
• Execution
– How to effectively manage channel complexity to optimize profits?
– How to manage efficiently rebates and incentives in price and sales execution?
– What is best practice in tender management?
©2013 Model N, Inc. Proprietary and Confidential

6. 3 Reasons to Attend the 2014 forum
•
Only event of its kind in Europe,
organized by the European Pricing
Platform & Model N
2013 Event
Video
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Leading industry speakers imparting real
and practical experiences in addressing
industry challenges, sharing insights,
successes & pit-falls
Corning BV
Video
Exceptional networking opportunity for
senior finance, pricing, sales/sales
operations and IT professionals.
Merck
Serono
Video
1
2
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3
©2013 Model N, Inc. Proprietary and Confidential

7. Solutions Theater And Pre-Forum Workshop
• Model N is the sole technology sponsor partnering with ePP
on the Forum’s agenda topics & focus points
• Speak to Model N experts at our Solutions Theater, and
attend live demonstrations of leading European solutions
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Tender Management
Price Setting
International Reference Pricing
Rebates and Incentives
– Price and Margin Analytics
– Parallel Trade Analytics
– Agreement Compliance
• Pre-Forum Model N workshop on 3rd June afternoon focused
on Solutions updates and real life scenarios discussions
©2013 Model N, Inc. Proprietary and Confidential

8. Model N thought leader in Revenue, Price and
Profit Management – sample
2013 publications
Pharma Business
International
http://www.pbiforum.net/en/pbi/finance/350/ModelModel N launches International Reference Pricing solution for the
N-launches-International-Reference-Pricing-solutionpharmaceutical sector
for-the-pharmaceutical-sector.htm
Industry Today
http://www.industrytoday.co.uk/pharmaceutical/mode
Model N launches International Reference Pricing solution for the
l-n-launches-international-reference-pricing-solutionpharmaceutical sector
for-the-pharmaceutical-sector--------/26412
eyeforpharma
Understanding and Selling Value - the Role of the Sales Team
http://social.eyeforpharma.com/salesmarketing/understanding-and-selling-value%E2%80%93-role-sales-team
PharmiWeb
Profitability in the Life Sciences market: bridging the skills gap
http://www.pharmiweb.com/features/feature.asp?RO
W_ID=1664#.UtZQhipx285
eyeforpharma
The Sales Team: Driven by Revenue or Profit?
http://social.eyeforpharma.com/sales-marketing/salesteam-driven-revenue-or-profit
Director of Finance
The Changing Role of CFO in Lifecycle Management
http://www.dofonline.co.uk/index.php/governance/16
6-governance-2010/11405-cfo-revenue-lifecyclemanagement-453454
Ernst & Young
Improving margins through smarter pricing
http://performance.ey.com/2013/05/16/improvingmargins-through-smarter-pricing/
©2013 Model N, Inc. Proprietary and Confidential

9. Model N is the Leader in Revenue Life Cycle
Management
©2013 Model N, Inc. Proprietary and Confidential

10. Now 2014 – register now for early bird rate - 40%
Click
HERE
©2013 Model N, Inc. Proprietary and Confidential

11. Our Goal: A Dedicated Knowledge Sharing
Community focused on Life Sciences only
• As the global leader in Revenue Management for Life
Sciences, Model N Europe has a mission to develop and
maintain a European community for Revenue management
– Community platform for knowledge exchange, best practice sharing
– Designed for the Revenue Management stakeholders – Finance,
Sales/Marketing, Sales Operations, Pricing, IT (sales & mkt
applications)
• Industry expert presentations and case studies over the 2 days
will focus on 4 key themes:
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Balancing Global & Regional Pricing Strategies
Channel performance management
Financial control and compliance
Organization & Change Management
©2013 Model N, Inc. Proprietary and Confidential

12. Contact Information
• For any question please contact:
– Alex Rumble
• For updates on 2014 agenda & speakers join our linked-in
group
Alexandria Rumble
Senior Director – Industry Marketing EMEA
DL: +44 1932 895 090 | Cell: +44 7855 401 604
arumble@modeln.com
©2013 Model N, Inc. Proprietary and Confidential