How to use and why use Twitter.

1. @aogilvie Alex Ogilvie – workshop and gen chat on Twitter #stayawake
How to use
Why to use
Case studies
Extra tools

2. Why bother?
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Four techniques to get leads for sales:
6. Direct marketing
7. Public Relations and Press Releases
8. Advertising
9. Word of Mouth

3. Marketing
3. Direct marketing
Email newsletters – work!
4. Public Relations and Press Releases
PRWEB & REALWIRE– both work!
5. Advertising
Search Engine Optimisation – works!
Pay Per Click – works!
6. Word of Mouth
Socialising online – works!

4. It’l l never catch on

5. Getting started
Register at www.twitter.com
You’ll get an email – so follow the instructions
Make sure your password is a good one!
Your good to go!
Complete your profile – share what you do,
your interests & location
Upload a nice picture of you or your company logo

6. Follo w and followers
3. To follow
Search for names and interests
Hit the follow button
4. To get followers
Comment on other tweets
Follow others
Repeat their tweets

7. Once your in

8. Posting
Your first post…
Enter something
interesting….
“Hello world”
Easy wasn’t it.

9. How to engage
Replying:
If you want to reply to a post click the reply icon
@twittername will appear then add your text and enter
Re-Tweeting:
A useful way to share or support an opinion
Click the RT icon
You’ll be able to edit the post – so add what you think

10. Private chat
DMing (or messaging):
If you want to send a private message then
click the Message icon (Or DM)
It’s like chatting on Facebook.
But don’t accidentally hit the wrong button
when replying!
And remember your recipient might make it
public!

11. Private chat

12. #moreinfo
Hashtag:
Trends - tweeting about the same thing
They adopt a hashtag so that a topic can be followed
#laterjools (Later with Jools Holland)
URL Shortening:
Twitter only supports 140 characters
Clever services shrink URLS to a handful of characters
TinyURL
bit.ly

13. Following
Searching for people
The search facility on Twitter is good
but could be better
So try things like Twellow (http://www.twellow.com/)
It lets you search by
name and by sector

14. Findi ng Lord Lucan

15. Journalist Search

16. Twitter Lists
Finding lists of interesting people
is a quick way to find interests
When someone is “on a list” their profile
info shows it
So if you like them you might like the
lists they are on

17. Attract ing followers
Be interesting:
Market info
Comment on news
Be funny or at least show a personality
Engage:
Chat back using Reply
Support using RT
Promotions:
How about a free to enter competition
But basically follow others!

18. Unfollowing
From your Twitter account click on followers
And then choose those you want to remove
You can also BLOCK
and REPORT followers

19. P ics and clips
Adding images is easy
All the popular media sharing
sites allow sharing
Or you can take a snap on your phone
and load it directly
Or try Twitpic (http://www.twitpic.com/)

20. Twitpic

21. Tools
Tweetstats
Mentionmapp
A plethora of stuff!
Twerpscan
Hootsuite
Tweetdeck

22. Tweetstats:
when
how often
types
of activity

23. mentionmapp:
Who
engages
And about
what?
(stability?)

24. mentionmapp:
Hashtag
activity

25. Twerpscan:
What do
your followers
do?

26. Hootsuite:
All
your social
networks
in one place

27. Tweetdeck
Tweetdeck:
The best &
easiest way to
Manage
Twitter
(and a few others)

28. Tweetdeck
Tweetdeck:
multiple accounts
and much more
Auto URL short’g
Search
Pics/videos
Facebook

29. Sales and marketing
Search
Engage A look at a few examples
and a few case studies
Automate

30. Custome r engagement

31. Do BTCare?

32. t
Porr idge engagemen

33. Push promotion

34. Targeted search
Target
prospects
by
geography

35. Automation
Automate
your posts
from
your blog

36. W hat’s the best?
Twitter versus Facebook versus LinkedIn?
for Twitter: rapid, b2b & b2c market tool
against Twitter: very spammy, noisey
for Facebook: rich, engaging, b2c great
against Facebook: poor for b2b, privacy
for LinkedIn: focussed, b2b ideal
against LinkedIn: getting spammy

37. Summary
Getting sales leads…
4. Direct marketing
5. Public Relations and Press Releases
6. Advertising
• Word of Mouth For all of the above