1. Masthead: font
colour contrasts
with background Main image: low lighting
and main image, helps masthead and
sharp colour stands background contrast. The
out and makes it dark lighting and light
easy to notice and background makes the
makes it eye-
audience only able to make
catching
out the shape of the head,
which is an iconic part of
Sell lines: Font Deadmau5
colour same as
masthead, Despite wearing his
stands out and iconic “mau5head”, Joel
contrasts. can be seen inside,
Other sell lines coloured staring back at the
to sharply contrast with camera. This could be a
dark colour of jacket. Sell “man behind the mask”
lines against the light
background alternate
type of shot.
between black and pink,
however here, they are Main sell line is in large font size and
just pink otherwise they in a contrasting colour to the main
image to draw readers in. This,
would be unreadable along with the lighting and colour
used in the main image, catches the
eye of the reader.

2. Masthead: colour stands out
against background, partially Main image of Ben Mount has low brightness
obscured by main image, and low detail, so he almost becomes a
This sell line is a very effective branding as audience silhouette, which majorly contrasts with the
good way to grab the will already know what the very bright colour of the background and the
attention of the target magazine is masthead, so the main image stands out and
audience, as drug abuse is eye-catching
is common among those
who attend weekend-
long festivals. This can be Mentioning of festivals
very helpful information and the summer
for those who may use
drugs often
appeals to target
audience as they tend
Including free CDs is a good
marketing strategy as this to enjoy attending
draws in the reader to buy festivals and concerts.
the magazine for the CDs and
maybe even the main article. The opportunity to win
It has been well placed as it is free tickets is also a
next to the most eye-catching
part of the magazine because
good marketing
its colour does not contrast as strategy
well as the rest of the cover
and does not stand out as Minor sell lines are in a small
well. Since it is next to the size, but still contrast with the
masthead, it has a better background image, this would
chance of being one of the cause the reader to have a
first things to be spotted on closer look at what else is
the cover included in the magazine. If
Sell lines in a contrasting colour,
they see something that may
but are also on top of black
appeal to them, on the main
blocks to make them stand out
section of the cover or on the
and draw the reader in. They
are also in a rather small size
Main sell line is in a colour which contrasts smaller sell lines, they may buy
the magazine
compared to the other sell with the main image and the background.
lines. This would cause the
reader to have a closer look to Text has a shadow effect which contrasts the
see what else is included in the main sell line further, similar to what is used
magazine, similar to the minor
sell lines for the other sell lines.

3. Masthead in bright The main image especially stands out as
colour, similar tone sharp and bright colours are used to make it
eye-catching. In this image, Calvin Harris has
to the background, quite a sinister look. He has a hint of evil in
but still contrasts, his eyes which stare back at the reader,
simple font and is enticing them into reading the cover and
easily readable buying the magazine. The dark lighting used
Main sell line is well on him adds to the malevolent look. The
placed below the fire/explosion behind him can be linked to
masthead, so readers the detonation device that he is holding,
instantly know what giving the idea that he has caused
destruction, which again, adds to the
the main article is
sinister feel of the image.
about
Marketing strategy stands
out from the rest of the These sell lines also appeal to
colour scheme (red, yellow, those who enjoy clubbing,
orange etc) as it is in a festivals and DJs. The top sell
white box which is eye point especially stands out as
catching. This makes up for it is in a unique shape and is
it not being close to the in a contrasting colour
masthead or main sell line.
This strategy would
convince the audience to
buy the magazine for the CD
or the main article. These minor sell lines are in a
colour which contrasts to the
dark lighting used on the main
These other sell lines appeal in image, so that it stands out.
more than one way. This issue The “Plus” above these is used
was released around to let the reader know that
Halloween, which is mentioned there is more in the magazine
on this sell line. Also, the than just what is mentioned in
mentioning of students appeals the other sell lines. It is in a
to the target audience, so it larger font and a colour that
gains a higher chance of being stands out against the
purchased background, so it catches the
eye of the reader