1. Service
Offerings
Copyright © Commercial Advantage Services Ltd. 2010. 1 ’Commercial Advantage’, the thumbprint symbol, ‘real results’ in the thumbprint and
All rights reserved. Confidential and subject to contract. associated logos are all trademarks of Commercial Advantage Services Ltd.

2. Our approach delivers real results
Commercial Advantage helps leading consumer goods companies deliver
world class customer execution
We bring customers to the very heart of your organisation
We are hired by leaders who are determined to deliver hard tangible results
We provide genuine insight into your customer’s needs, thought leadership
on how to deliver your own objectives in this context, and a full integration
service to bring the customer lens to all functional operations: Sales,
Marketing, Finance, Supply Chain, HR & IT
World class customer execution is a £50m - £100m opportunity for a sizeable
consumer goods operating company
Copyright © Commercial Advantage Services Ltd. 2010. 2 ’Commercial Advantage’, the thumbprint symbol, ‘real results’ in the thumbprint and
All rights reserved. Confidential and subject to contract. associated logos are all trademarks of Commercial Advantage Services Ltd.

3. The ‘Customer’ is at the heart of our 3 key service areas
COMMERCIAL
STRATEGY Types Of Services Offered
Customer Diagnostic
Strategic Analysis
world class ‘Real Results’ Projects
customer
execution Process & Performance
Improvement
COMMERCIAL SUPPLY CHAIN
EXECUTION EXECUTION Bespoke Research
World Class Training
Copyright © Commercial Advantage Services Ltd. 2010. 3 ’Commercial Advantage’, the thumbprint symbol, ‘real results’ in the thumbprint and
All rights reserved. Confidential and subject to contract. associated logos are all trademarks of Commercial Advantage Services Ltd.

4. Commercial Strategy creates a pathway to transformed growth
COMMERCIAL STRATEGY SERVICES OFFERED
Customer & Channel Landscape, Category Expandability, Customer Insight Generation, Portfolio Appraisal, Customer
Profitability, Trade Investment Deep Dive, Route-To-Market Model, Product Complexity Evaluation, Cost-To-Serve
Customer Diagnostics Strategic Analysis Bespoke Research
Internal and external Rigorous analysis for deep Thought leadership for a visionary
benchmarking versus peer group insight into the value of enhanced perspective on critical subjects &
and world class execution specialist market research
Example Deliverables
Opportunity sizing
Voice of customer
Customer segmentation
Customer P&L
Pack / price architecture
Capability prioritisation
Strategic organisation design
Pathway to ‘world class’ & KPI definition
Copyright © Commercial Advantage Services Ltd. 2010. 4 ’Commercial Advantage’, the thumbprint symbol, ‘real results’ in the thumbprint and
All rights reserved. Confidential and subject to contract. associated logos are all trademarks of Commercial Advantage Services Ltd.