p2

1. Research
ALEX GRAHAM

2. Terminology
 Circulation
 Circulation is about how many copies of a print product
that have been distributed
 Hits
 How many times a certain webpage had been viewed.
 Box Office Figures
 How much money a film has made at the cinema.
 Ratings
 How something is rated for example 1-5 star
 Sales
 How many products have been sold.

3. Primary Research
 Definition
 Primary research is where you find your out your own information on
what your project is.
 Advantages
 The advantages of primary research is that it is your own research and
you can decide where to look which makes you look independent.
 Disadvantages
 There's only one person getting the information therefore it may take a
lot longer to get valuable info
 Example questionnaires

4. Secondary Research
 Definition
 Secondary research is when you take information from
another source and use it for you own purpose.
 Advantages
 You don’t have to do any proper research for example
if there is a documentary you can just use it and make
notes.
 Disadvantages
 The source that you are using may not cover everything your
researching.
 Example
 Internet

5. Quantitative Research
 Definition
 Expressed or expressible as a quantity
 Research that you can quantify
 Advantages
 Results show the answers in a pattern .
 Most questions only need a simple one word answer
 Disadvantages
 Having a one word answer can sometimes be confusing for
someone to understand.
 Example
 Surveys and research.

6. Qualitative Research
 Definition
 The research goes into more depth asking for opinions and beliefs.
 Advantages
 Your getting detailed information which can be reflected on by the reader. This will
broaden your knowledge on the subject.
 Disadvantages
 Some people find it easier to get straight simple information which is much simpler
to remember.
 It may require too much research for some.
 Example
 Focus groups

7. Audience Research
 Definition
 Audience research is where the public research what they like and wish for.
Advantages
 You can easily meet your target audience by getting feedback.
 Disadvantages
 There is a chance the product you end up making is nothing like
your original idea .
 Example
 To Find out what car everyone prefers you would set up a survey.

8. Market Research
 Definition
 Finding out about the market place where a product is sold.
 Advantages
 You can find out what kind of products are been sold in the market.
 Disadvantages
 You cant find out the exact target audience from market research
 Example
 A group of people going out and do surveys or have personal interviews .

9. Production Research
 Definition
 Production research is where you research a product about a certain products specific
information such as certain characteristics the product will contain.
 Advantages
 It allows companies to decide on factors that might affect their product.
 Disadvantages
 The information provided might not be correct if it is used by websites such as
Wikipedia.
 Example
 Help people assess how much customers are willing to pay for an iPhone 10.

10. Terminology
 Objective
 Objective research is not influenced by personal feelings or opinions.
 Subjective
 Subjective is influenced by personal feelings or opinions.
 Valid
Valid research is used to answer the intended outcome/question.
 Reliable
 Reliable research produces accurate and consistent results.

11. Harvard Referencing
Name of the film being researched;
 Wright, E. (2007)Hot Fuzz
 Archer, N (2017) Studying Hot Fuzz
 BBFC (2007) Hot Fuzz
[http://www.bbfc.co.uk/releases/hot-fuzz-2007]
 Chilton, M (2014) Hot Fuzz, review
[https://www.telegraph.co.uk/culture/film/filmreviews/
11099304/Hot-Fuzz-review.html]