1. KEYNOTE
How can brands use today's
tradigital and e-consumer driven
present to create their own future
Alexandru Cernatescu
CEO & Co-Founder

2. KEYNOTE
How can brands use the present
to create the future
Alexandru Cernatescu
CEO & Co-Founder

3. Nobody can foresee the evolution of
the sociotechnological landscape

4. Nobody can foresee the evolution of
the sociotechnological landscape
The convergence of technological and social
insights in the creation, construction and use
of artifacts is sociotechnology.

5. And this is great!

6. INNOVATION

7. Brands can use innovative technology to
empower people, based on their brand
values.

8. Source: www.nike.com

9. Consumers’ content constitute more
than 90% of the new internet.

10. Consumers’ content constitute more
than 90% of the new internet.

11. So give them the opportunity to create
USER CONSUMER GENERATED CONTENT.

13. Prepare for
“The maker movement”

14. Prepare for
“The maker movement”
Sources:
www.shapeways.com
www.Forbes.com

15. Televisions DO NOT have the power in
the entertainment kingdom anymore.
Stop pretending.

16. Source:
www.rockstargames.com

17. Source:
www.Forbes.com

18. Source:
www.Forbes.com

19. Create your own audience starting yesterday.
Ride the new waves early on.
Own the channels.

20. Consumers e-consumers are
involved and integrated, they are
long term and “always on”

21. The e-consumers are tradigital, and that is how
your advertising should be to speak their own
language.

23. SO 122 USERS CO-WROTE A SONG WITH THE
CAMPAIGN MESSAGE
THAT VIRALLY REACHED
CLOSE TO 4 MILLION ROMANIANS

24. THANK YOU.
QUESTIONS?
Alexandru Cernatescu
CEO & Co-Founder
BOOTH 88-90