This is a description of the history of music vidoes.

1. HISTORY OF MUSIC VIDEOS

2. WHAT IS A MUSIC VIDEO
• A music video is a short film integrating a song and imagery, produced
for promotional or artistic purposes. Modern music videos are primarily
made and used as a marketing device intended to promote the sale of
music recordings.
• Most artists around today use their music videos to add a back story to
their music or use it for artistic purposes.
• Music videos have been around for many years and have developed
according to the audiences around them.

3. ORIGINS
• Muisc videos first appeared in the form of ‘talkies’ in the late 1920s’.
• Big producers such as Warner Brothers then used this to create
Vitaphones.
• After that many music videos were actually just short films accopamined
by music, one of the most notable St Louis Blues (1929) with singer
Bessie Smith
• Tony Bennett then created the first known promotional video Stranger in
Paradise (1956) which was shown across UK and US television stations.

4. 1950’S ONWARDS
• As promotional videos came about the rise in channels and artists creating
them increased.
• The crucial moment in the development of music videos was in 1964 with
the Beatles song "A hard days night", this consequently influenced the
filming of music videos that all/many contemporary artists use today.
• The Beatles then proved to further understand and acknowledge the need
for music videos and took music videos to another level with their video of
‘Penny Lane’. They started to use the codes and conventions that modern
post productions teams know today, such as dramatic lighting, unusual
camera angles and rhythmic editing.
• Many more influential artists such as the Jackson 5 then adopted their own
music style with the significant use of cross cutting.
• By 1981 channels such as MTV were premiering and screening music videos.
The first music video ever screened by MTV was ‘Video Killed the Radio Star’
by the Buggles.
• The introduction of Top Of The Pops in the 1980s also saw the need to
produce music videos for audiences.

5. MODERN DAY
• More recently, after Web 2.0 the use of music videos is the norm.
Almost every artist with a hit single has developed a music video.
• While some artists still opt for performance based vidoes other artists
have now began to adopt some unique styles where narrative or time
differences are included.
• Online platforms such as YouTube, Vevo and LinkUp TV have made
music vidoes accessible to the masses meaning anyone and everyone
can watch and enjoy.