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Business Model Exercise Series : nr.1 - ideation

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Alexander Osterwalder
Alexander Osterwalder

Exercises by business model innovation coach, Dr. Alex Osterwalder, to achieve a competitive advantage.

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by business model innovation coach Dr. Alex Osterwalder ! Ideation Business Model Innovation Exercise Series: nr.1
how do you get…
this group…
… to come up with creative/crazy business model ideas?
silly with a exercise
the cow exercise!
Muuuuhhhh
how does it work?
sketch out 3 business models..
…in which I, the cow, play the main act!
you don’t get it?
… then let’s look at some examples
… then let’s look at some examples that’s not me by the way
cows-for-advertising
rent-a-cow-for-the-weekend
got it?
you got 3 minutes!
you got 3 minutes! GO!
and make sure you send me your sketches alex@businessmodeldesign.com
now get real and sketch out good ideas for your own organization!
check out my blog for more: http://business-model-design.blogspot.com
and don’t miss the…
thank you for your attention! alex@businessmodeldesign.com

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