Musement (http://www.musement.com) is your access to arts, made simple. We love arts and culture and our mission is to fundamentally improve how people discover and access art venues and events around the world, bringing unity and simplicity to such fragmented market. Be inspired by our editorial team’s suggestions or find your favourite venue at www.musement.com. We fill in the need for a trusted aggregator
 providing all information, ticket sales and pertinent suggestions on museums, monuments, archaeological sites and theatres to global travellers in just one place. We have recently launched with a portfolio of 50+ venues in Italy and plan to end the year with over 100 in Italy, France, Spain, the UK, the US and possibly even more countries, with new additions every week. Future plans include the launch of a mobile app to help customers visit the places they have chosen and the addition of e-commerce for merchandising services.  Five are the pillars of Musement, each one corresponding to a key customer benefit: 1. Universal access: all information and tickets in just one place. 2. Sm(art) discovery: not only the best-known sites, but suggestions for the "hidden gems" known only by locals. 3. No more lines: possibility to purchase advance tickets and skip the lines at all venues. 4. Immediate confirmation, immediate entrance: the e-mail sent after purchase is all users need to get into their booked event/s. 5. Transparent rates + official tickets = no need to worry: Musement has established trusted partnerships with venues and cultural institutions. The company is based in Milano, Italy and we are often traveling around the world. You can follow us at www.twitter.com/musement and www.facebook.com/272965166151017

1. Your access to arts. Made simple.

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3. 3
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But don’t museums already sell 0ckets
online ?
So why do we need your service ?

5. 5
sss
5
People already buy 5ckets online
to try and skip lines, but…
Today
… 3 different websites/apps for 3
museums in the same city…
… and some do not even sell
online !
= One website/app
for the top300
venues globally
Duplica-on of forms, credit
card inputs, UI nightmare,
par-al info, …
And NOBODY downloads
>2 museums apps !
Universal,
one-­‐stop
service

6. 6
sss
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‘Search’ has obliterated ‘discovery’…
which for arts is not a good thing
We help you
find the
hidden gems
Planning a trip to
Rome, people
usually Google this…
… and this…
… and they might
end up missing
this!
Colosseum
Sis-ne Chapel – The Va-can
Musei Capitolini

7. 7
sss
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Fragmenta5on and confusion currently
harm consumers
What has an official
price of 6,50 € …
… is someFmes sold at 20 €…
… and even at 69 € !
We are official, transparent, trusAul

8. 8
sss
8
Arts & ‘foreign’ visitors are oKen neglected
by 5cke5ng plaLorms
TickeFng plaKorms
typically focus on
sports and concerts…
… and even those who include
arts focus on ‘locals’ as their
primary target
We improve ‘foreign’ travellers’
experience of arts around the globe

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We fill in the need for a
trusted aggregator
for arts and culture
to provide ‘unified’ transac0ons,
informa0on and per0nent sugges0ons
to private travellers globally

10. 10
‘Musement’ in a nutshell
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Universal,
verFcal
Target:
private
travelers,
30-­‐50
Data
analysis /
CRM
SyndicaFon
/ affiliaFon
MulFple
plaKorms
Editorial +
VAS

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Our key promises to the consumer
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Your access
to arts.
Made
simple.
Universal
access
(sm)art
discovery
Immediate
confirma5on,
immediate
entrance
Transparent
rates, official
5ckets
All info and Fckets
in just one place
Not only the best-­‐
known sites, but
suggesFons for the
"hidden gems" known
only by locals
No need to worry: we
are trusted partners of
venues and cultural
insFtuFons
Skip the line: the e-­‐mail sent a_er
purchase is all users need to get into
their booked event(s)

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Web layout
12
Event

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App and VAS “before” and “during” the visit
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§ App iOS / Android
§ Geo-­‐localizaFon
§ Services “towards the museum” (direcFons,
suggesFons, info, …)
§ 2014: services “inside the museum” (audio/
video guide, maps …)

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Services “aKer” the visit (e-­‐commerce) – 2014
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§ One-­‐stop-­‐shop for merchandise and
catalogs offered by the individual
museums
§ Post-­‐visit purchase suggesFons with a
personalized ‘push’ strategy

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Advantages for the Supply Chain
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§ AddiFonal e-­‐
commerce plaKorm
§ Integrated cart
§ ‘3rd Party vendor 2.0’
§ TransacFon volume
§ Extra margins, no
cannibalizaFon
§ More control towards
reseller/aggregator
§ One-­‐stop-­‐source
§ Simple and
universal
§ User Experience
§ Personalized
RecommendaFon
§ Extra visibility for free
§ Data sharing
§ New revenue sources
§ Extra push for those
with less flow
MUSEUMS VISITORS
‘STORES’ /
MERCHANDISERS
TICKETING
PLATFORMS

16. 16 16
Technology: a plaLorm with scalable,
modular elements…
DATA TIER
DATABASE AND STORAGE LAYER
LOGIC TIER
BACK-­‐END AND BUSINESS LAYER
PRESENTATION TIER
WEB APP, WIDGET, API, APPS
§ LOW LEVEL API
INTEGRATION: FNAC,
VIVATICKET, TELEART
§ DB & STORAGE APP
§ INTERNAL API
§ PAYMENT INTEGRATION
§ BUSINESS RULES
§ WEB APP INTERFACE
§ MOBILE APPS
§ WIDGET / AFFILIATION
§ MUSEMENT API
LAYER INTERNAL ELEMENT EXTERNAL INTEGRATION

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… which can manage a variety of
opera5onal models…
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CONTENTS
BOOKING
PAYMENT
INVOICING
API connector
spider
API connector
bot voucher
VANs or virtual CC
DD payment
whole 5cket
separate service fee

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… ready to syndicate APIs/widgets
to drive traffic
Affilia0on / cart integra0on with OTA
+ widget on travel guides, blogs, etc
API Widget

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Inbound marke5ng will be based on
editorial + community building
Blog
Own team +
guest
bloggers
Reference
tool for arts/
culture
Social Own page
Pages of
venues
offered
Cultural
tourism
pages
Improve site ranking,
drive traffic
Community of art-­‐
loving travelers

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Founders’ Team
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He coordinates operaFons, negoFates partners’
agreements and deals with investors.
Founder of media consultancy firm ON CUBED, which he
currently manages, he was the MD of IPTV-­‐digital media
unit at Fastweb, a company he joined at the startup. He
started his career at Bain & Co, a_er graduaFng in
Business AdmnistraFon at Bocconi University.
An expert on web analyFcs and markeFng, he also
designed our technological plaKorm.
As Chief Data & AnalyFcs Officer at iProspect (Aegis
Media group) he works planning digital markeFng
campaigns for several global clients. A Computer
Science Engineer, his whole career has focused on data
analysis, at PwC and ShinyStat.
Known and trusted by all key players in the “arts &
culture” sector, he helps increase the number of venues
and exhibiFons which sell their Fckets on Musement.
He supports GiunF Arte ExhibiFons & Museums in
organizing and markeFng art exhibiFons globally. The
business side of arts has been his focus at previous
employers ClassicaTV and SkiraClassica, a_er graduaFng
in Economics and early experiences at Fastweb.
He coordinates the editorial team and strategy and
liaise with the PR/markeFng of our partner venues.
Partner at media consultancy firm ON CUBED, he has
spent the past 13 years in the TV business at De
AgosFni, Fastweb and Sitcom. A graduate in
ComparaFve Literature, he has founded a publishing
house, a restaurant guide and has writen for L’Espresso,
IlFoglio and Enciclopedia Treccani.
Alessandro Petazzi
CEO
Fabio Zecchini
VP Technology & Digital MarkeFng
Paolo Giulini
VP Offer PorKolio Development
Claudio Bellinzona
VP Content

21. Your access to arts. Made simple.