The document provides an overview of MBD Org Chart, activities, and De Nora Group organization. It includes: 1. An MBD org chart showing the corporate manager and various departments, including marketing, business development, sales regions, and their connections. 2. Details on the business development manager role and responsibilities, including product portfolio management, market analysis, and identifying business opportunities. 3. An overview of De Nora Group's organization worldwide in 2010, including its production facilities, markets, main customers, and competitors.

1. MBD Org Chart
1
Marketing &
Business Development
Corporate Manager
& VP
CABU Dept Oxygen/Specialties
Industrial & Civil
Water Treatment
Dept
Mkting &Media
Comunication

2. MBD activities and interdept connections
-Market analysis
-Competitive intelligence
-Budgeting
-BD guidelines and investments
-Due diligence new acquisitions
-Opinion leaders and KA
-patent analysis (legal and technologic)
2
MBD
3 Sales Region
AMS-EU-
ASIA
Product
Technology
R&D
Intellectual
Property

3. Business Development Manager role
3
Overall Responsabilities
• Product portfolio and actual business consolidation
• Market analysis,Competitive intelligence,
• Identify and develop business opportunities by defying market needs and trends
• Provide direction,guidance ,leadership to other Dept s to ensure allignment with Company’s
strategies
Account management
• Support Corporate management in developing the annual sales budget and the strategic
business plan
• Lead as facilitator both internal than external projects
Business Development
P
• Develop multi-tier relationships
• Create and implement business model

4. Mission, Objectives & Development
Strategy
January 26, 2016 4
Field Competitive landscape Objectives Development strategies
Predominant leadership in the chlor-alkali
market through direct 1st supply of electrolysers
to Uhde and Uhdenora, direct supply (or via
Permelec Electrode) to Chlorine Engineer and
Asahi Kasei.
De Nora is very active in the after sales market
with direct offer of maintenance and plant
upgrade services to every Chloring licensees,
thanks to its presence with fully functional
facilities in all the geographical areas where
Chlorine is produced
• Maintain the undisputed leadership
position and De Nora reputation of
technological supplier increasing
presence in areas with the highest
potential of development like China
• Continuous focus on advanced
technological products and solutions to
enhance performances of customers
plants through a reduction of energy
consumptions
• Strong R&D activity focusing on
energy saving and cost reduction
• Development of maintenance
business
• Exploitation of green
technologies like PMX – NAD
separator to extend the life of
diaphragm technology
De Nora is dominating, thanks to continuous
improvement the water chlorination (both
industrial and leisure- pool). Continuous effort
to improve the sales of Oxygen Evolving
Anodes for electrometallurgy, galvanic
production of electronics printed circuits, metals
production; De Nora controls since its infantry
every new possible application of
electrochemical technologies
• Develop new processes and
technologies for water treatment
business line
• Increase the worldwide awareness of De
Nora Brand also for Oxygen Evolving
Anodes
• Develop new systems
• Significant R&D activity and
development of new
technologies and applications
• Enlarge the commercial network
• Provide technical assistance to
the customers
• Building strategic alliances and
dedicated new JVs
De Nora and its established industrial JVs are
steadily increasing their business volumes,
improving the related turnover year by year.
In order to tap “wholesome growth” deploying
its strong competitive advantage, De Nora is
launching few independent start up, agile to
achieve significant breakthrough moving to the
market the results of continuous research and
development processes.
• Research of new applications of De Nora
Brands and Patents
• Find new synergic businesses
• Exploit the exceptional know-how which
characterizes De Nora Brands
• Strong R&D activity
• Start-up companies and strategic
Joint Venture as spin off of R&D
activities
• M&A strategy focused to find
synergies and access to new
markets with very different
business models
Chlor-Alkali
Oxygen &
specialities
Systems

5. DE NORA
Chlor-Alkali
January 26, 2016 5
Developing the New
Hydrochloric Acid electrolysis
3 plants already supplied
Gas Diffusion Electrodes for IEM
IP and know how resulting from decades
of R&D activities
CO2 Sequestration
Technology partner of Calera, pioneer of
an innovative route to CO2 abatement
IEM technology: Work for the future
Advanced DSA and NRG cathodic
Coatings lowering power consumption
ZG packages for the retrofit of all IEM
Technologies
Manufacturing and reconditioning services
of membrane electrolyser and cell parts

6. January 26, 2016 6
DE NORA
Chlor-Alkali
CHLORATE/PERCHLORATE - Serve the industry
High performance DSA® Anodes for the production of sodium
and potassium chlorate
Manufacturing of electrode packages
Maintenance and recoating service , special anodes
for perchlorate electro-chemical production
MERCURY – Keep the technology alive
Complete mercury cell room support
Cell components and spare parts
Energy saving program for mercury cells
 SLM™ new advanced high performing anode for
mercury cells
 Runner® anodes for mercury cells
DIAPHRAGM – Reduce environmental impact
Energy saving DSA® anodes for diaphragm cells
Recoating, maintenance, and upgrading existing anodes
Complete cell room components
SM-2 and PMX® Plus (non asbestos) replacement

7. 7
Water treatment Marketshare

8. Oxygen and Specialties 35%
DE NORA 2009 Turnover Segmentation
(600 mlns €)
January 26, 2016 8
Chlor-Alkali 65%

9. (1) 18% Permelec Electrode Ltd. – Japan
(2) 48,71% Indian Stock exchange + promoters
(3) 50% Mitsui & Co. Ltd. – Japan
(4) 70% Severn Trent Services Inc. –USA
(5) 50% Uhde GmbH – Germany
(6) 10% Università degli Studi di Ferrara
(7) 74,17% Equitas Nominees Pty Ltd + Others
ELETTRODI NETWORK
DE NORA Group in 2010
January 26, 2016 9
INDUSTRIE DE NORA S.p.A.
MILAN - ITALY
90% (6)
Verdenora S.r.l.
ITALY
100%
MedNora S.r.l
ITALY
15,83% (7)
Electrometals Technologies
AUSTRALIA
50% (3)
Permelec Electrode Ltd.
JAPAN
51,29% (2)
De Nora India Ltd.
INDIA
82% (1)
De Nora Elettrodi (Suzhou) Ltd.
P.R.C
Industrie De Nora S.p.A.
Singapore Branch
SINGAPORE
100%
De Nora Tech Inc.
USA
100%
De Nora Do Brasil Ltda
BRASIL
Industrie De Nora
ITALY
100%
De Nora Deutschland GmbH
GERMANY
ASIA
China,
India,
Singapore
AMS
U.S. & Brazil
E.ME.A
Europe,
Middle East,
Africa
50% (5)
UHDENORA S.p.A.
ITALY
UHDENORA S.p.A.
Suzhou
Representa tive Office
Joint Venture s & Start- up
De Nora companies
Branches
100%
Severn Trent De Nora S.r.l
ITALY
30% (4)
Severn Trent De Nora LLC
USA
Severn Trent De Nora
Singapore Branch
100%
Severn Trent De Nora TX LLC
USA

10. DE NORA Group Organization Chart 2010
January 26, 2016 10
INDUSTRIE DE NORA
Sales E.ME.A
Ita,Ger
Sales AMS
US,Bra
Sales ASIA
China, India,japan,SG
Marketing & Business
Development
Research & Development
Administration, Finance &
Control
Human Resources, ICT &
General Services
Production Technologies Strategic Purchasing
.

11. DE NORA World-Wide locations
January 26, 2016 111000 Employees World-Wide

12. January 26, 2016 12
Suzhou (China)
Area:
13,000 m2 covered surface
43,000 m2 open area
Production capacity:
80,000 m2 year
Fujisawa City (Japan)
Production capacity:
170,000 m2 year
Rodenbach (Germany)
Area:
16,000 m2 covered surface
16,000 m2 open area
Production capacity:
Ca. 100,000 m2 year
Goa (India)
Area:
7,600 m2 covered surface
18,400 m2 open area
Production capacity:
11,000 m2 yearSorocaba (Brazil)
Area:
5,200 m2 covered surface
44,800 m2 open area
Production capacity:
35,000 m2 year
Milano (Italy)
Area:
3,500 m2 covered surface
1,000 m2 open area
Production capacity:
50,000 m2 year
Chardon OH (USA)
Area:
11,000 m2 covered surface
51,000 m2 open area
Production capacity:
150,000 m2 year
Production Facilities

13. DE NORA Markets
January 26, 2016 13
Electronics
WATER Treatment Automotive &
Plating Industries
General Construction
Chlor-Alkali &
Petrochemical
Industries
Non ferrous metal
extraction

14. De Nora main customers
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15. De Nora main competitiors
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