This document discusses IBM's social business solutions and frameworks. It summarizes that IBM provides modular capabilities to accelerate the development of advanced social business solutions, including social analytics, collaboration services, and connectors. It also describes IBM's social business toolkit which is built on open standards and includes components like profiles, communities, messaging, and mobile support.

1. Alessandro Chinnici
IBM Social Business Consultant
I'm available @Roma

2. 5k+ Partecipanti
261 Sessioni
83 Giornalisti
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27k Blog post
14k Tweets
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3. © 2011 IBM Corporation
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4. “...the fully networked enterprise can achieve...
the highest levels of market share gains
increased self-reported profitability
and distributed decision making and work.”
Fonte: McKinsey Quarterly “The rise of the networked enterprise: Web 2.0 finds its payday ” Dicembre 2010
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©2011 IBM Corporation

5. Internet / Extranet
Customers interacting as an individual (self- Business/Government to
service), interacting with other customers and Customer/Citizen
company representatives (efficiently, via social
tools), with the company overall (driving brand
awareness & revenue growth)
Business to
Business
Intranet
Business to Employees interacting as individuals
Employee (expertise), interacting with self-forming,
distributed teams (peers, customers, partners &
suppliers), as a company overall (communities
Peer to Peer incorporating customers & partners around
innovation) reducing the friction of work.
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©2011 IBM Corporation

6. Exceptional Web Experience
Project Business/Government to
Customer/Citizen
NORTHSTAR
Business to
Business
Exceptional Work Experience
Business to
Employee
Project
Peer to Peer
VULCAN
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©2011 IBM Corporation

7. Project NorthStar
Business/Government to
Customer/Citizen
Business to
Business
Project Vulcan
Business to
Employee
Peer to Peer
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©2011 IBM Corporation

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©2011 IBM Corporation

9. © 2011 IBM Corporation
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10. © 2011 IBM Corporation
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12. © 2011 IBM Corporation
©2011 IBM Corporation

13. IBM Customer Experience Suite
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©2011 IBM Corporation

14. Target
Create Exceptional
Web Experience
Optimize
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©2011 IBM Corporation

15. Web/Content
Platform
Analytics
Search
Commerce
Social
Unified
Communications
Mobile
Rich
Media
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©2011 IBM Corporation

16. © 2011 IBM Corporation
©2011 IBM Corporation

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©2011 IBM Corporation

18. Growth and
Innovation
Cost reduction
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©2011 IBM Corporation

19. Social
Business Services
Integrated third-party
Enterprise-class business apps
email
Domino apps Administration and
LotusLive Symphony help desk support
Mobile access
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©2011 IBM Corporation

20. © 2011 IBM Corporation
©2011 IBM Corporation

21. Business Deepen client Drive operational Optimize your
outcomes relationships effectiveness workforce
Realized Exceptional Web Experiences Exceptional Work Experiences
through
Enable engaging customer interactions Enable nimble employee interactions
Self-service, with other customers, with Peer to peer and in teams, with customers
company representatives, and with the and partners, and with the company
company overall (brand, revenue) overall, business to employee
Enabled IBM Social Business Framework
by
A modular and open set of capabilities that accelerate the
development of advanced Social Business solutions
© 2011 IBM Corporation
©2011 IBM Corporation

22. web ui
IBM
attention social advanced
management business analytics
toolkit
open
security
standards
© 2011 IBM Corporation
©2011 IBM Corporation

23. open
IBM
social
business
toolkit
OpenSocial
Oauth
SAML
CMIS
Atom
ActivityStreams
HTML 5
OpenAjax
ARIA
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©2011 IBM Corporation

24. Solutions
Customer Research and Human capital Sales force Partner Supply chain
Operations
experience development management automation collaboration management
IBM Social Business APIs
IBM Value-added Modules Partner Value-added Modules
Business Enterprise Public Social
Commerce Rich media
analytics content mgmt. social networks applications
Business Application Compliance
Social analytics Archiving Gaming
Process mgmt. integration & discovery
IBM Social Business Core Modules
Presence, Messaging Workflow
Profiles Communities Portal
chat & telephony & PIM & forms
Social collab. Meetings Document
Microblogging Mobile Connectors
services & audio/video management
© 2011 IBM Corporation
©2011 IBM Corporation

25. IBM Client
mobile, browser or Notes
Navigation Menu Entry Key
Cloud
Extensible Point
Activity Lotus IBM
ShareBox Rest API
Stream Services
API
External
OpenSocial Activity Stream Event Posting
Event Aggregation
Gadget API API
Embedded
Experiences iWidget Aggregation
Repository
Application
Service
Third-Party Client On-Premises
Activity OpenSocial Lotus
Rest API
Stream Gadget Services
External Activity Stream Event Posting
Event iWidget Aggregation
API API
Embedded
Experiences Aggregation
Repository
© 2011 IBM Corporation
©2011 IBM Corporation

26. Social Installable Mobile Applications Zero-Install Web Applications
Business
Applications
Mail Calendar UC Meetings Social XPages, Portlets, Mail,
Calendar, Contacts, Chat,
Meetings, Activities, Blogs,
Wikis, Forums ...
Activity Stream, Embedded Experiences, Application Launcher
IBM Social Business Toolkit
Device
Management Connectivity, Management, Security
IBM Lotus Traveler
Device
Platforms Android Apple Nokia Research in Motion
Delivery
Methods On premises LotusLive
© 2011 IBM Corporation
©2011 IBM Corporation

27. Update
Locate P roject Update
C heck P roject B iz B log
Tasks
P roject E xpert
C heck D etails
meeting
R oaming details
VP N
C heck
R eply Update P rivate Attend a Web Tomorrows
e-Mail M eeting C hat to M eeting S chedule
M inutes E xpert
Office Travel Customer Travel Home
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©2011 IBM Corporation

28. Social
Everywhere
© 2011 IBM Corporation
©2011 IBM Corporation