For years now, the financial services industry has been undergoing dramatic changes and since the inception of Bitcoin in 2009, this new blockchain technology has expanded its reach to a broad mainstream audience. With the financial crisis around a decade ago being the major impulse, we have seen increasing regulatory activity, declining interest rates etc and since there is a substantial advancement in disruptive technologies, we can see a shift in clients, investors needs as these tech savvy investors are constantly looking to diversify their portfolios.

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B I T C O I N
I N V E S T O R
S T U D Y
N O V . 2 0 1 9
B L A C K C H A I N .
G U R U

2. For years now, the financial services industry has been undergoing dramatic
changes and since the inception of Bitcoin in 2009, this new blockchain
tehchology has expanded its reach to a broad mainstream audience. With
the financial crisis around a decade ago being the major impulse, we have seen
increasing regulatory activity, declining interest rates etc and since there is a
substantial advancementin disruptive technologies, we can see a shift in clients,
investors needs as these tech savvy investors are constantly looking to diversify
their portfolios.
According to a survey done by Q8 Research, it was found out that 21 million US
investors are interested in Bitcoin and they would consider an investment in
Bitcoin. They driving force for such interest in this new asset class is the idea that
allows them to invest small amounts in Bitcoin today, see how their investments
performed, and add to their positions later.
T H E N E W A S S E T C L A S S :
B I T C O I N
B L A C K C H A I N .
G U R U

3. Potential for growth : 79% of
the group were swayed by
Bitcoin's potential for
growth.
Scarcity creates value : 75%
of this group liked the idea
that Bitcoin, often called
“Digital Gold” because of its
similarities to the precious
metal, is a finite asset,
meaning its value could
increase as investors
compete for a limited pool
of Bitcoin.
While the majority of the U.S
investors are interested in
Bitcoin, 83% of that group
finds the divisibility of Bitcoin
interesting and this feature of
this new technology eliminates
the entry barrier by enabling
the option to choose less
exposure.
Other driving factors:
B L A C K C H A I N .
G U R U
H I G H L I G H T S
More than a
third of U.S.
investors are
interested in
Bitcoin
75% of this
group liked idea
of Bitcoin being
the 'Digital
Gold'
36%
Majority of the
investors liked
the idea of
stacking
Bitcoin in Sats.
83%
75%

4. $ 2 3 . 7 B i l l i o n r a i s e d b y 3 7 3 8
B l o c k c h a i n C o m p a n i e s
S i n c e 2 0 1 3
E a r l y S t a g e F u n d r a i s i n g
H i g h i n C o u n t , b u t f o l l o w
o n r o u n d s F e w a n d S c a r c e
7 5 % o f A l l D e a l F l o w F o c u s e d
O n l y O n E a r l y S t a g e R o u n d s
S O U R C E - O U T L I E R V N E T U R E S

5. They aren’t that different from the “average” investors represented by the
total pool of respondents
The study found out that Bitcoin-interested investors have similar tastes,
income levels etc even though they are more more experienced and risk-
tolerant than average investors. They’re only slightly younger than the
average investor and Interestingly, they are slightly more diverse than the
total group of respondents, and demonstrated greater interest in a
Bitcoin investment product.
B L A C K C H A I N .
G U R U
W H O A R E
T H E Y ?
A V E R A G E I N V E S T O R B I T C O I N - I N T E R E S T E D I N V E S T O R
D E M O C R A T
R E P U B L I C A N
$ 5 0 K - $ 7 5 K
$ 7 6 K - 1 0 0 K
$ 1 0 1 K - $ 1 5 0 K
$ 1 5 0 K +
M A L E
F E M A L E
36% 37%
41% 42%
22% 20%
29%28%
30% 29%
20% 22%
57%49%
51% 43%
P
O
L
IT
IC
A
L
A
F
F
IL
IA
T
IO
N
IN
C
O
M
E
G
E
N
D
E
R

6. Bitcoin doesn’t look like an
exceptionally risky investment to
an average interested investor
A V E R A G E B I T C O I N -
I N T E R E S T E D I N V E S T O R
People interested in Bitcoin are also more likely to
keep up with financial news.
7 0 % 4 9 % 4 2 %
of Bitcoin-
interested
investors are
parents
make less
than $100,000
per year
think of
Bitcoin as
both a short
and longterm
investment

7. E X P O S U R E T O
B I T C O I N - S P E C I F I C
S C A M S A N D F R A U D
S U S C E P T I B L E T O
H I G H P R I C E
V O L A T I L I T Y
L A C K O F
R E G U L A T I O N
L A C K O F
E D U C A T I O N
B L A C K C H A I N .
G U R U
W H A T K E E P S
T H E M A W A Y ?
Despite large interest in
Bitcoin, there are some entry
barriers such as Hacking &
Fraud to Lack of education
about this new technology.
According to the data, 36% of
the investors are still not sure
but they said they might
consider it, while 30% are
neutral, and 34% are not
interested in investing in
Bitcoin.
Need for guidance is also
important as investors say that
working with an advisor (78%)
or a familiar firm (77%) would
make them more comfortable
with investing in Bitcoin, this
shows that there is a need for
more education from financial
advisors, other intermediaries.
Well calculated, sound
investments advice may help
these individuals as they are
worried about volatility in
Bitcoin, but financial advisors
can reassure their clients by
consulting on the appropriate
allocation

8. T H E F U T U R E O F
I N V E S T I N G I S
D I G I T A L
Things change. That’s a fact of life.
And it’s especially true for technology.
How we get around the city, how we
entertain ourselves, and even something
as routine as grocery shopping are
all changing faster than ever. New
technology is also changing our
relationship with money.

9. B L A C K C H A I N .
G U R U
T H E F U T U R E O F
I N V E S T I N G I S D I G I T A L
Over the last ten years, Bitcoin has emerged from a nascent protocol
into an established, legitimate asset with a strong performance record
and significant diversification benefits.
Data shows that roughly one third of individual investors are
interested in Bitcoin. A broad cross-section of investors — across ages,
genders, and a variety of income levels — are intrigued by Bitcoin’s
strong return potential and they’re eager to learn more.
Others remain on the sidelines for now, either because they don’t
know enough about Bitcoin or because they’re afraid that it’s too risky,
lacks regulatory certainty, or is subject to digital crime. But we think
even these investors can be swayed by strong, targeted education that
goes beyond negative headlines to look at the real potential of this
investment. Our survey respondents tell us that the future of investing
is digital and they want to be part of it.
Bitcoin is here to stay.

10. Known as the youngest and most influential Blockchain expert in the field. She is
an Italian-American who first started out as a startupper in the AI and IT business,
while still finishing her Economics and Management studies in Bocconi. Eloisa is
a renowned author, public speaker, and biz-dev, catering startups and
companies wanting to innovate. Currently being the Chapter
Director of Bocconi University Startup Grind Chapter, she made valuable
connections and became a part of some of the main blockchain associations
around the world, namely The Blockchain Council and The NYC Women in
Blockchain. She will be featured in the Forbes Italy 30 Under 30 most influential
entrepreneurs in 2020.
Giovanni Casagrande
A known name in the world of cryptocurrency. He has been in the marketing
industry for well over 20 years and have switched to the cryptocurrency industry
in 2014. He’s a writer, public speaker, investor and Marketing / Growth Hacking
advisor in more than 100 successfully projects. His specialty was Economics in
the University of Bologna and the knowledge, experience gathered from there
has helped him to manage/help many businesses in the industry. 4 years ago he
founded Black Marketing Guru, a successfully Growth Hacking startup in Italy.
Giacomo Arcaro
He has 15 years’ experience in growth hacking, digital strategy, startup and
business development. He has advised over 150 startups and has 50 managed
employees into a XII Century Church in Italy for the European biggest growth
hacking company. He holds the title of ‘Amazon Best Seller Author’ and is been
known to be one of the ‘Most Influencial Blockchain Evangelist’ with +200
conferences all over the world.
Eloisa Marchesoni
'The Most Influential Fintech Advisor' 'European Best Growth Hacker'
'Number 1 ICO Advisor Worldwide
Award'
'An influential Personality in the
Blockchain Space'
'Number 1 token model architect for
ICOs'
'Top 100 Fintech Leaders and Influencers
in Italy'