The days of the typewriter and the 3-martini-lunch may be over but the wisdom of everyone’s favourite 1960’s ad men still applies. Check out our top 5 social media lessons from AMC's Mad Men. Need help with your social media? Get in touch hello@franksocial.co.nz https://www.franksocial.co.nz/

1. 5 SOCIAL MEDIA LESSONS
from

2. “I know you can. You're
a gifted storyteller.”
“I can explain.”
[The Gypsy and the hobo: Season 3, Episode 11]

3. 1. TELL THEM A STORY
Research shows that well-told stories are the most effective way to exert influence.
Storytelling can humanise your brand and create a connection with customers that
goes beyond the transactional. While facts and figures are quickly forgotten, stories
endure. They have the ability to create a lasting emotional connection, build trust,
and embed in a person's long-term memory. Psychologist Jerome Bruner’s research
suggests that facts are twenty times more likely to be remembered if they are
learned as part of a story.
Create social media content that builds a narrative around
your brand and the products you sell. The key to good
storytelling on social is to talk like a human, make it
attention-grabbing and make it memorable.

4. “People tell you
who they are,
but we ignore it
because we
want them to be
who we want
them to be.”
[The summer man: Season 4, Episode 8]

5. 2. LISTEN TO YOUR CUSTOMER. THEY’LL TELL YOU WHO THEY ARE.
Identifying your target audience is a critical part of any marketing strategy. It's
even more important on social media where the ability to be highly targeted is a
key benefit of the platform.
Who are you really speaking to on Facebook, Instagram and LinkedIn? Utilise Page
Insights to understand the demographic makeup of your followers and the type of
content they are responding to. Take the time to read and respond to comments
on your brand page.
Social media is unique in its ability to provide instant
feedback on brand messaging and products. Use this
two-way conversation to better understand your
customer. If you listen, they will tell you who they are.

6. “The greatest
thing you have
working for you is
the imagination
of the consumer.
They have no
budget, they have
no time limit.”
[To have and to hold : Season 6, Episode 4]

7. 3. THERE IS NOTHING MORE VALUABLE THAN USER-GENERATED CONTENT
It doesn’t matter how many campaigns you run, how many followers you have or
how many clicks you get. Nothing you say about your own brand will ever carry as
much weight as the voice of the customer. Celebrate your community of fans and the
passion they have for your brand by encouraging and rewarding user-generated
content. They are the most important people to your company and their words have
an authenticity that the best agency in the world couldn’t replicate.
While the pictures uploaded by customers may not look as
slick as the product shots on your website and the
comments might have the odd spelling mistake, this is all
part of the authenticity that makes user-generated
content valuable. Perfection is boring. Get a bit messy.

8. [Blowing smoke : Season 4, Episode 12]

9. `1
4. STAND OUT FROM THE NOISE WITH CONTENT THAT STOPS THUMBS
In the battle for attention, your brand isn’t just competing with others in your
category. You are competing with every other brand, influencer, celebrity and
individual posting content online.
Don Draper found a way to stand out from the crowd with an open letter to big
tobacco. He offered a new take on a current issue and did it in a way that was
bold and authentic. Make your posts stand out by saying something contrary to
the same old conventional wisdom or package it in a way that’s different from
your competitors. Video content should be front-loaded
to grab the viewer’s attention in the first 1-3 seconds.
Images need to stand out (but stay on brand) and copy
should be short and sweet.

10. “There is a rare
occasion when the
public can be
engaged on a
level beyond
flash –
if they have
a sentimental
bond with
the product.”[The Wheel: Season 1, Episode 13]

11. 5. FIND THE EMOTIONAL CONNECTION
The most shared content is that which generates an emotional response so ditch
the generic product shots and stop cut-and-pasting the title of your latest blog
post. Talk like a human and create content that makes your customer feel
something.
Numerous studies have shown that content which elicits positive feelings like
happiness, friendship or inspiration generates much higher engagement. These
emotions also improve brand loyalty and have a significant impact on
purchasing decisions. Even emotions like sadness, anger
and fear can be effective drivers that motivate your
audience to take action.

12. NEED HELP WITH YOUR SOCIAL MEDIA CONTENT?
GET IN TOUCH
hello@franksocial.co.nz
www.franksocial.co.nz