Content and Marketing Specialist, Alessandra Ceresa, talks all about the tools you can use to optimize your social media strategy.

1. Social Media Check-up:
How do you stack up?
P R E S E N T E D B Y A L E S S A N D R A C E R E S A
A C E R E S A @ G R E E N R O P E . C O M

2. A G E N D A
What is a social media check-up all about?
2017 Social Media Trends
The profile (Facebook, Twitter, LinkedIn)
The content
The metrics
Key takeaways

3. Social media isn’t stagnant and neither should
your strategy.
A social media check up should be a monthly or
quarterly endeavor to make sure you are doing all
that you can to optimize your social media
presence and increase engagement.
Social media check up checklist:
__ Up-to-date profile
__ Consistent voice/tone
__ Fresh and exciting content
__ Social engagement analysis
__ Social advertising
What is a social media
check up?

4. Chat and messenger services become all the
rage. (E.g. Facebook Messenger)
Paid content reigns supreme.
The Live Video trend continues.
Short snippets of content continue to gain
momentum (how-tos, snapchat stories,
Instagram stories, live events, Interviews,
video series, etc)
Longer form content helps you stand out.
Personalization and segmentation enhances
the customer experience even more.
S O C I A L M E D I A T R E N D S :
2 0 1 7 E D I T I O N

5. Profile/Cover photo – Update every 1-2 months
About Us
- Is all of this info still accurate?
CTA Button
- Add a CTA button for more engagement!
Overview of Settings Tab
- Are your settings up to date?
Facebook Analytics
- Let’s look at the metrics!
Facebook Content Options
- Something for everyone.
Facebook Messenger
- Make great omnichannel customer experiences!
- Settings - Not here? No problem.
FACEBOOK

7. Is your Twitter profile up to date?
Is it consistent with your other social
networks?
Monitoring followers and mentions
Are you chatting it up?
How consistent are your posts?
Let’s look at the analytics!
Twitter ads – something to explore
TWITTER

9. Your LinkedIn strategy is going to be a bit different. You have both your
personal page, company page, and sometimes even a LinkedIn group. This
means three very important profiles to keep up-to-date.
Personal – profile update, catchy headline, skills, recommendations, sharing
updates, and posting articles. (Don’t forget to make sure your entire team has
their LI profiles updated!)
Company – Updated company info, new photos (less frequently than the
others), monitor engagement, monitor admins, post frequently.
Group – Manage group, permissions, people who want to join the group or
post a discussion, content, engagement.
Member groups – Post discussions, engage with others in the group,
connect, stay consistent for success.
L I N K E D I N

11. 1. Check in on your social media regularly. This is not
a set it and forget it operation.
2. Stay consistent with your branding.
3. Try different strategies and tactics…this includes
ad types, content, and images, engagement, etc.
4. Post regularly! Social media requires attention.
5. Use social media for more than just ‘social media.
Use social for customer service, sales, etc.
6. Be persistent, stay positive, have fun, and make it
part of your overall sales, marketing and support
strategy.
7. Get the whole team involved!
K E Y TA K E AWAY S

12. Time for Q&A!

13. THANK YOU!
P R E S E N T E R E M A I L :
A C E R E S A @ G R E E E N R O P E . C O
M
O U R S U P P O R T T E A M :
S U P P O R T @ G R E E N R O P E . C O M