2. Offering
Media: mobile (mobile web and applications including social media)
Ad types: in-banner video, in-stream video, banners, pop-ups,
native, context
Applications: branding, user engagement, application installations,
actions stimulations on apps and mobile web, lead generation
Billing: per mile (impressions display), click, install, action or lead
Commitments: effective CPC, CPA, CPI, CPA, CPL,
bounce rate, time on site, pages viewed
Geography: worldwide
4. Audience targeting
Audience list Device brands
Application types (games, social,
tools, performance, sport, fashion)
Community interests Device type (phone/tablet)
Gender and age Language Particular list of apps and sites
Search keywords Browser IP address range
Country, city, region,
any location on map
(all your shops could be enforced)
WiFi or 2G/3G/4G
each mobile carrier could be
addressed separately
Time of the day,
day of the week
Android, iOS, Windows Phone,
Symbian and 16 others
OS versions
6. Facebook on the edge
Who could
see your
ads
Visitors of
your site
Users of your
apps
Those who
responded to
your ads
Those who
called you
Your CRM
customers
Your target
audience
Mobile attribution
Selecting those who
performs well on
target actions
Visitors of your
locations
Going to
your site
Going to
your app
Subscribing
to your page
Performing
action
Installing
app
Calling or
visiting you
physically
7. Performance management
s2s postback
conversion
reporting
Traffic quality
measurement
Mobile attribution & events reporting
Analytics,
attribution,
performance
Customers
survey
Offline
feedback
Mobile web
quality &
performance
Mobile app
Installations &
actions
Facebook
likes &
actions
Calls, physical
visits &
offline purchases
By making sure
your goals
would be achieved
in any environment
we are fulfilling
the ART
of your
digital presence