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Mobile Advertising
Solution
by Engagement Plus
10th
August 2017
Offering
Media: mobile (mobile web and applications including social media)
Ad types: in-banner video, in-stream video, banners, pop-ups,
native, context
Applications: branding, user engagement, application installations,
actions stimulations on apps and mobile web, lead generation
Billing: per mile (impressions display), click, install, action or lead
Commitments: effective CPC, CPA, CPI, CPA, CPL,
bounce rate, time on site, pages viewed
Geography: worldwide
Inventory sources (constantly extending)
Audience targeting
Audience list Device brands
Application types (games, social,
tools, performance, sport, fashion)
Community interests Device type (phone/tablet)
Gender and age Language Particular list of apps and sites
Search keywords Browser IP address range
Country, city, region,
any location on map
(all your shops could be enforced)
WiFi or 2G/3G/4G
each mobile carrier could be
addressed separately
Time of the day,
day of the week
Android, iOS, Windows Phone,
Symbian and 16 others
OS versions
Users engagement
Keywords
optimization
Audience
optimization
Sources
optimization
Awareness: ads display
Interest: click to your
site/app/store
Purchase:
traffic quality
Pay:
pure miracle
Improvement
actions
Adding
more video
Remarketing
Creatives
customization
Empowering
your sales
funnel
Facebook on the edge
Who could
see your
ads
Visitors of
your site
Users of your
apps
Those who
responded to
your ads
Those who
called you
Your CRM
customers
Your target
audience
Mobile attribution
Selecting those who
performs well on
target actions
Visitors of your
locations
Going to
your site
Going to
your app
Subscribing
to your page
Performing
action
Installing
app
Calling or
visiting you
physically
Performance management
s2s postback
conversion
reporting
Traffic quality
measurement
Mobile attribution & events reporting
Analytics,
attribution,
performance
Customers
survey
Offline
feedback
Mobile web
quality &
performance
Mobile app
Installations &
actions
Facebook
likes &
actions
Calls, physical
visits &
offline purchases
By making sure
your goals
would be achieved
in any environment
we are fulfilling
the ART
of your
digital presence
Contact us:
Oleksij Sobkevych
ART Director
osobkevych@gmail.com
+380 50 412 0768
+380 67 473 6883

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Mobile advertising solution by Engagement Plus

  • 2. Offering Media: mobile (mobile web and applications including social media) Ad types: in-banner video, in-stream video, banners, pop-ups, native, context Applications: branding, user engagement, application installations, actions stimulations on apps and mobile web, lead generation Billing: per mile (impressions display), click, install, action or lead Commitments: effective CPC, CPA, CPI, CPA, CPL, bounce rate, time on site, pages viewed Geography: worldwide
  • 4. Audience targeting Audience list Device brands Application types (games, social, tools, performance, sport, fashion) Community interests Device type (phone/tablet) Gender and age Language Particular list of apps and sites Search keywords Browser IP address range Country, city, region, any location on map (all your shops could be enforced) WiFi or 2G/3G/4G each mobile carrier could be addressed separately Time of the day, day of the week Android, iOS, Windows Phone, Symbian and 16 others OS versions
  • 5. Users engagement Keywords optimization Audience optimization Sources optimization Awareness: ads display Interest: click to your site/app/store Purchase: traffic quality Pay: pure miracle Improvement actions Adding more video Remarketing Creatives customization Empowering your sales funnel
  • 6. Facebook on the edge Who could see your ads Visitors of your site Users of your apps Those who responded to your ads Those who called you Your CRM customers Your target audience Mobile attribution Selecting those who performs well on target actions Visitors of your locations Going to your site Going to your app Subscribing to your page Performing action Installing app Calling or visiting you physically
  • 7. Performance management s2s postback conversion reporting Traffic quality measurement Mobile attribution & events reporting Analytics, attribution, performance Customers survey Offline feedback Mobile web quality & performance Mobile app Installations & actions Facebook likes & actions Calls, physical visits & offline purchases By making sure your goals would be achieved in any environment we are fulfilling the ART of your digital presence
  • 8. Contact us: Oleksij Sobkevych ART Director osobkevych@gmail.com +380 50 412 0768 +380 67 473 6883