A couple hints for nice, standalone slide decks based on my experience of creating presentations over the years. I made it with Google Slides, using web resources that I linked on the very last slide.
With enough positive feedback, I will follow up!
I'm looking forward to your questions, best practices and criticism.
3. slide decks usually
# Are overloaded with content
# Transition like action B-movies
# Merge different, incompatible fonts, colors & styles
# Are not serving their initial purpose
The result? Boredom, distraction, confusion, wasted time.
those
4. You’re on a mission.
What do you really want to achieve?
Inspire Educate Sell Report
5. Inspire.
Nurture your audience’s imagination with great ideas.
Inspire
# Use sketches, photos or videos to visualize
# Provide rich and various examples
# Show comparisons to status quo
# Present what could be possible
6. Example of inspiration.
Illustrate different approaches.
VS
spacious.
wood.
separated.
Mobile POS.
glass.
attractive buildings.
bright.clean.crowded.
Fixed POS.
dated.
neglected.
no staff.
7. Educate.
Provide simple answers to complicated questions.
Educate
# Structure content (e.g. problem → solution)
# Highlight key takeaways
# Provide rich and various examples
# Tend to more slides with less content
8. Example for education.
A good structure allows your audience to follow.
Educate
Problem. Redundant navigation
steps due to hamburger menu lead
to frustration and fewer sessions.
Solution. Bottom navigation bar will
enhance usability by reducing
number of taps to access submenus.
Hypothesis. Session frequency will
increase by 15%.
9. Sell.
Solve problems and prepare yourself for questions.
Sell
# Show your offer solving customer problems
# Show comparisons to status quo
# Compare your offer to competition
# Anticipate questions with backup slides
10. Example for selling.
Showing clear, comparative benefit in a compelling way.
Private
Cloud
Public
Cloud
Toasters
Clouster
Average upload time (500 MB)
1:50Clouster
Mega
Google Drive
SkyDrive
Dropbox
Ordinary Toaster
2:41
4:22
5:38
7:24
still running
11. Report.
Visualize your data and act the storyteller.
Report
# Use suitable charts to tell your story
# Annotate charts to emphasize your point
# Redraw simple charts (it doesn’t take long)
# Provide links to full reports for deep dives
12. Example for reporting.
Focus on what helps you tell your story.
20
Company B
C A
Jan 2017 27
10
Marketing budget cutSold units
Dec 2016
-70%
13. Time is money.
Make sure your slides are understandable quickly.
# Always highlight important parts
# Leave spacing between content
# Avoid confusion by simplifying content
# Any addition should serve a purpose
# Cater to your audience’s needs and experience
15. A few simple design suggestions.
# Only one font type
# Max. three font-sizes
# Universal color scheme
# Avoid more than 5 points
# Support with simple imagery
# Rules are made to be
Helvetica Neue
… if justifiable.
Aa Aa Aa
# # # # #
broken
17. Get started.
Here are some tools that get the job done - for free
# Pick color scheme: coolors.co
# Generate word cloud: wordclouds.com
# Find great icons: flaticon.com
# Record screenshots & GIFs: gyazo.com
# Recommended reading: slide:ology by Nancy Duarte
