The following charts were presented at a CIO conference in Berlin, September 2018. The aim of the presentation was to demonstrate IBM Cloud capabilities underpinned with a real live reference to enterprise CIO's. Feel free to share this presentation and to contact me in case of any questions or commments.

1. Think 2018 / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 1
A true story about how to
accelerate a digital
transformation.
Bernhard Götze
Chief Information Manager
Apleona
Aleksandar Francuz
Director Watson & Cloud Platform
IBM
Berlin, September 2018
Alexandra Rynne

2. Incumbent
Disruptor
Group Name / DOC ID / Month XX, 2017

3. Incumbent
Disruptor
Group Name / DOC ID / Month XX, 2017
• Use your structured
and unstructured data
and empower it by AI
• Embed AI into your
business processes
• Empower people with
digital intelligence
and generate a
greater customer
experience

4. IBM Cloud / © 2018 IBM Corporation
76% 70%of consumers
expect companies
to understand
their needs and
expectations
of customers say
understanding how
they use products and
services is very
important to winning
their business.
80%of ‘leaders’ (reinventors) report they’re
very effective at uncovering new or unmet
customer needs using data
4
Clients expect more,
and today’s enterprises
must respond to compete
Sources: Salesforce, State of the connected customer report; IBM Global C-Suite Study

5. IBM Cloud / © 2018 IBM Corporation 5
Your journey is unique
• Industry-specific apps
and workloads
• Client and partner data
• Culture and processes

6. IBM Cloud / © 2018 IBM Corporation 6
IBM has helped thousands of clients realize
the benefits of digital transformation

7. IBM Cloud / © 2018 IBM Corporation 7
Get started with
the IBM Garage
• Collaborate and build new &
engaging client experiences
• Apply disruptive technologies,
including AI, IOT, Blockchain
• Gain new methods, from
design thinking, to agile dev,
& lean startup

8. IBM ReThink
5 HYPOTHESIS ON DIGITIZATION
Bernhard Götze, CIO
APLEONA Group

9. 9
APLEONA AT A GLANCE | Leading European real estate and facility
manager with > 20.000 staff in > 30 countries with ~ € 2bn turnover
Page 9September 2018 APLEONA Digital Ecosystem
Real Estate Management
Facility Management
Building Technology
Interior Fitouts
COUNTRIES
worldwide
turnover in 2018
€
2bn
OUR SERVICES
20.000
30
STAFF

10. 10
HYPOTHESIS 1 | If you want to get closer to the Business, you have
to get rid of your old on premise IT-Infrastructure
Page 10September 2018 APLEONA Digital Ecosystem
Our legacy IT-infrastructure did not cover most of it
What we face(d) at APLEONA-IT
≡ Increasing costs
hardware, software / security-updates, maintenance, etc.
≡ Changing infrastructure requirements
easy to manage, highly available (24/7) and redundant
immediately scalable (up- & down)
≡ Increasing customer expectations
access to top-edge, enterprise-class technology - for everyone
support of international business
collaboration requirements such as cloud-based workflow (file
sharing, full visibility to all etc.), real time updates etc.

11. 11
HYPOTHESIS 2 | A cloud-infrastructure is the foundation and also
the safeguard for all digitization and innovation efforts
Page 11September 2018 APLEONA Digital Ecosystem
APLEONA Cloud
powered by IBM
ERPFinance Digital Ecosystem
APLEONA Cloud
≡ APLEONA follows a “Cloud First” Strategy
≡ Secured, flexible, scalable, reliable and
international roll-out ready

12. 12
HYPOTHESIS 3 | Don‘t fear giving away „The whole thing“
Page 12September 2018 APLEONA Digital Ecosystem
≡ Warum keine Angst vor der Abgabe von
ganzen Themen / Hemmschwellen
≡ Increasing invest into compliance and
security - but we will never be able to invest as much
as any cloud provider will
≡ Give away what works best
Do not trap your staff in maintenance with diminishing
knowledge gain
≡ Empower and enable your business to
become more competitive
(new, mobile and/or digital services)
≡ Move your INTERNAL staff
(from “maintenance” to “creation”)

13. 13
HYPOTHESIS 4 | Innovation through process optimization is a much
more powerful USP than increasing hardware performance
Page 13September 2018 APLEONA Digital Ecosystem
≡ USPs gained from process improvements are more valuable
(compared to those from better hardware)
≡ Better or faster hardware will not generate more sales
(but innovation and new digital processes will)
≡ Make your homework by means of „cleaning up“
(and then get rid of everything you don‘t need anymore)
≡ Digital Transformation means transforming processes
(software – not hardware)

14. HYPOTHESIS 5 | Get your team on board and stay ahead of the race
September 2018 APLEONA Digital Ecosystem Page 14
≡ xxx
≡ Establish constant change management
≡ Empower and integrate your internal staff
≡ Educate your staff and yourself
≡ Stay ahead and in the driver seat
CHANGE
EDUCATE
EMPOWER
DECIDE

15. ACHIEVEMENTS | Chance your environment and create your own
Digital Ecosystem which might help to disrupt your industry
September 2018 APLEONA Digital Ecosystem Page 15
≡ Cloud environment quickly adopted
nobody wants to miss it
≡ Agile methodologies and collaboration established
internal staff, experts from IBM Watson Garage and selected Start-Up‘s
and Proptechs
continuous generation of creative ideas
≡ Pull-effect created
team (has been) moved out of the comfort zone
scalable platform with an open API for 3rd party solutions (IBM,
Proptechs) established
innovation leadership with market ready, value-adding solution(s) in less
than 6 months created
define your vision
clean-up & standardize
reduce vertical integration
create room for innovation

16. APLEONA Digital Ecosystem „ONE“ | Ecosystem covers large variety
of facility management services to ease our customers‘ life
September 2018 APLEONA Digital Ecosystem Page 16
≡ Weather conditions /
forecast (climate mgt.)
≡ Seat occupation
(space management)
≡ Window open / closed
(security)
≡ Trash bin
(cleaning services)
≡ Food ordering
(catering services)
≡ Hydration
(plant services)
≡ Access
(security)
≡ Room occupation
(space management)
≡ Light on/off
(energy management)
≡ Documentation
(security)
≡ Temperature & Humidity
(climate mgt.)

17. ONE | All data from relevant objects connected will be collected in ONE
centralised cloud solution being accessible through a customer portal
June 2018 APLEONA Digital Ecosystem Page 17
CATERIN
G
TEMPERATURE
OCCUPANCYACCESS
COSTS
ENERGY
≡ The APLEONA Digital Ecosystem enables to
− collect
− store
− analyze
− publish
detailed IoT-data from all objects and services
connected
Maintenance Service
Cleaning Service
Concierge Service
Customer Service
Catering Service
Office Management
customer portalcustomer portalcustomer portalcustomer portal

18. ≡ Start of development with parallel teams at IBM Cloud Garage
≡ Presentation of market-ready platform with ~10 starting
services on EXPO REAL on 08 October 2018 to customers
≡ Goal to start first (paid) implementation at customer in Q1/2019
≡ Incident ticketing
≡ Incident tracking
READY FOR THE FUTURE
Look and feel | APLEONA Digital Ecosystem „up & running“ after 6
month from start to „customer-ready-platform“
Page 18September 2018 APLEONA Digital Ecosystem
≡ Workstation /
locker reservation
≡ Availability
≡ Occupancy (heat maps etc.)
≡ Directions & navigation

20. Please note
20IBM Cloud / © 2018 IBM Corporation
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Information regarding potential future products is intended to outline our general
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individual user will achieve results similar to those stated here.

21. Notices and disclaimers
21IBM Cloud / © 2018 IBM Corporation
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22. Notices and disclaimers (continued)
22IBM Cloud / © 2018 IBM Corporation
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