(1) The document discusses various strategy frameworks including Sun Tzu's Art of War, Boyd's OODA loop, and Wardley's Strategy Cycle. (2) It emphasizes the importance of creating situational awareness, deciding actions, and iterating on outcomes in order to change direction faster than opponents. (3) The strategy cycle is presented as an iterative process where purpose and landscape change as actions are taken.

1. “Art of War”
Strategy and Game
Art of Aligning - Creating situational awareness,
deciding actions, iterating on outcomes

2. Is a game new for you?
Is the territory unknown?

4. Steve Blank
Problem:
Unknown
Solution:
Unknown
Solution:
Unknown
Problem:
Unknown

6. If the purpose a compromise of
doing everything,
busyness is easy to come.

7. 1. Sun Tzu said: The art of war is
of vital importance to the State.
2. It is a matter of life and death,
a road either to safety or to ruin.

9. Creating situational awareness, deciding
actions, iterating on outcomes
Taking control of the situation is key.
Vital to change speed and direction
faster than the opponent/[situation].
-Col. J.Boyd

11. Sun Tzu’s 5:
(1) The Moral Law; (2) Heaven; (3) Earth;
(4) The Commander; (5) Method and discipline
J.Boyd’s OODA:
Observe, Orient, Decide, Act
S.Wardley’s Strategy Cycle:
purpose, landscape, climate, doctrine and leadership

13. I have the why of purpose such as the
desire to win the game but I also have
the why of movement as in “why this
move over that?”
– Simon Wardley

14. Creating Situational
Awareness:
Visualising through a map

17. Strategy Cycle
Simon Wardley

19. Here be dragons

20. ValueChain
InvisibleVisible
Evolution
Genesis Custom Product (+rental) Commodity (+utility)

21. ValueChain
InvisibleVisible
Evolution
Genesis Custom Product (+rental) Commodity (+utility)
Value chain
element
position
relative to user
Evolution provides movements of
the components

22. Stage of
evolution
I II III IV
Activities Genesis Custom
Product
(+rental)
Commodity
(+utility)
Practices Novel Emerging Good Best
Data Un-modelled Divergent Convergent Modelled
Knowledge Concept Hypothesis Theory Accepted

23. ValueChain
InvisibleVisible
Evolution
Genesis Custom Product (+rental) Commodity (+utility)
Client: “ I want to have a fast lunch in my office”
Fast food
order
Wolt Product
Delivery
Prepare
Ingredients
Equipement
Power
Near me
Location

24. Near me
Location
ValueChain
InvisibleVisible
Evolution
Genesis Custom Product (+rental) Commodity (+utility)
Client: Want to have a fast lunch in my office
Fast food
order
Wolt Product
Delivery
Prepare
Ingredients
Equipement
Delivery
(faster than Wolt)
Power
Near me
Location
Taking orders directly
from clients
1
1
2
3
3

25. 1.Value stream mapping

26. ValueChain
InvisibleVisible
Evolution
Genesis Custom Product (+rental) Commodity (+utility)
Client: want to start using a new content by
accepting the personal SMS offer
SMS
message
Accepting
Offer
Using the
new content
Updated
invoice
(Manual)
The new
campaign
launch
Landing
pageLanding
pageLanding
page
WEB
SMS
service
provider
Billingcontent
streaming
service
BI –
egments,
GDPR
Service
Catalogue
(Manual)
Confirmation
E-mails
CRM
Core
System
(Manual)
New offer
+ product (content)
+billing
Power
(Manual)
Leagal
(Manual)
development

27. ValueChain
InvisibleVisible
Evolution
Genesis Custom Product (+rental) Commodity (+utility)
Client: want to start using a new content by
accepting the personal SMS offer
SMS
message
Accepting
Offer
Using the
new content
Updated
invoice
(Manual)
The new
campaign
launch
Landing
pageLanding
pageLanding
page
WEB
SMS
service
provider
Billingcontent
streaming
service
BI –
egments,
GDPR
Service
Catalogue
(Manual)
Confirmation
E-mails
CRM
Core
System
(Manual)
New offer
+ product (content)
+billing
Power
(Manual)
Leagal
(Manual)
development
“To be able to compete we want to
created 100-s of these campaigns
monthly to measure and learn what
our clients really want. Do it!”

28. ValueChain
InvisibleVisible
Evolution
Genesis Custom Product (+rental) Commodity (+utility)
Campaign manager: want to create and manage 100+ per
month campaigns and offers to the end-users
Channels
management
Campaign
management
Add/change/delete
product (content)
attributes
Landing
pageLanding
page
Prep.
landing
page
SMS
service
provider
Billing
Product
(content)
Catalog
BI –egments,
GDPR
CRM
Core
System
Power
(Manual)
Leagal
Select/add/change
segment
Add/change/delete
/review/confirmation
campaign
Visual Web
composer
Campaign
restults

29. ValueChain
InvisibleVisible
Evolution
Genesis Custom Product (+rental) Commodity (+utility)
Failure: High /
tolerated / assumed
User Perception:
Different / confusing /
exciting / surprising
Focus of value: High
future worth
Comparison:
Constantly changing /
a differential / unstable
Market: Undefined Market: Forming
Failure: Moderate /
unsurprising but
disappointed
User Perception:
Leading edge /
emerging
Focus of value:
Seeking profit / ROI?
Comparison: Learning
from others / testing the
water / some evidential
support
Market: Growing
Failure: Not tolerated,
focus on constant
improvement
User Perception:
Common /
disappointed if not
used or available
Focus of value:
High profitability
Comparison:
Feature difference
Market: Mature
Failure: Operational
efficiency and surprised by
failure
User Perception:
Standard / expected
Focus of value: High
volume / reducing margin
Comparison: Essential /
operational advantage

30. ValueChain
InvisibleVisible
Evolution
Genesis Custom Product (+rental) Commodity (+utility)
Failure: High /
tolerated / assumed
User Perception:
Different / confusing /
exciting / surprising
Focus of value: High
future worth
Comparison:
Constantly changing /
a differential / unstable
Market: Undefined Market: Forming
Failure: Moderate /
unsurprising but
disappointed
User Perception:
Leading edge /
emerging
Focus of value:
Seeking profit / ROI?
Comparison: Learning
from others / testing the
water / some evidential
support
Market: Growing
Failure: Not tolerated,
focus on constant
improvement
User Perception:
Common /
disappointed if not
used or available
Focus of value:
High profitability
Comparison:
Feature difference
Market: Mature
Failure: Operational
efficiency and surprised by
failure
User Perception:
Standard / expected
Focus of value: High
volume / reducing margin
Comparison: Essential /
operational advantage

31. Agile Transformation map
“Let’s do Scrum!”

32. ValueChain
InvisibleVisible
Evolution
Genesis Custom Product (+rental) Commodity (+utility)
USER: Faster time-to-market
“Fast
Delivery”
“Agile
Business”
Scrum
“SAFe/ Spotify
Model”
“Contemporary
Approach”
Values
Principles
Learning
Continuous
Improvement
Easy to copy!Can’t be copied!
“Experiments?”
“Failure is not tolerated!”

33. Strategy is a game of position and movement:
1. is not a linear process but an iterative cycle
2. acting is essential to learning
3. purpose isn’t fixed, it changes as your
landscape changes and as you act

34. “Time even more than money, time is an
opportunity to get another take.” – Tom Cruise
(On the edge with Doug Liman; Live Die Repeat: Edge of tomorrow)

35. “According as circumstances are
favorable, one should modify one's
plans”. - Sun Tzu

36. Why I do this at all?
Why do I prefer this move
to another?

37. OBSERV, ORIENT,
DECIDE, ACT,
PLAY THE GAME!

38. VALUE OF ITERATION
WHICH ONE YOU WOULD PICK?
A. 1 MILLION EURO
B. 1 CENT DAILY
DOUBLES FOR 30
DAYS IN THE ROW