Dreamforce ‘19 key Highlights for Admins, Devs, Marketers from the event, which was held in San Francisco in late November 2019.

2. Statement under the Private Securities Litigation Reform Act of 1995:
This presentation contains forward-looking statements about the company’s financial and operating results, which may include expected GAAP and non-GAAP financial and other operating
and non-operating results, including revenue, net income, diluted earnings per share, operating cash flow growth, operating margin improvement, expected revenue growth, expected
current remaining performance obligation growth, expected tax rates, the one-time accounting non-cash charge that was incurred in connection with the Salesforce.org combination; stock-
based compensation expenses, amortization of purchased intangibles, shares outstanding, market growth and sustainability goals. The achievement or success of the matters covered by
such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s
results could differ materially from the results expressed or implied by the forward-looking statements we make.
The risks and uncertainties referred to above include -- but are not limited to -- risks associated with the effect of general economic and market conditions; the impact of geopolitical events;
the impact of foreign currency exchange rate and interest rate fluctuations on our results; our business strategy and our plan to build our business, including our strategy to be the leading
provider of enterprise cloud computing applications and platforms; the pace of change and innovation in enterprise cloud computing services; the seasonal nature of our sales cycles; the
competitive nature of the market in which we participate; our international expansion strategy; the demands on our personnel and infrastructure resulting from significant growth in our
customer base and operations, including as a result of acquisitions; our service performance and security, including the resources and costs required to avoid unanticipated downtime and
prevent, detect and remediate potential security breaches; the expenses associated with new data centers and third-party infrastructure providers; additional data center capacity; real estate
and office facilities space; our operating results and cash flows; new services and product features, including any efforts to expand our services beyond the CRM market; our strategy of
acquiring or making investments in complementary businesses, joint ventures, services, technologies and intellectual property rights; the performance and fair value of our investments in
complementary businesses through our strategic investment portfolio; our ability to realize the benefits from strategic partnerships, joint ventures and investments; the impact of future gains
or losses from our strategic investment portfolio, including gains or losses from overall market conditions that may affect the publicly traded companies within the company's strategic
investment portfolio; our ability to execute our business plans; our ability to successfully integrate acquired businesses and technologies, including delays related to the integration of
Tableau due to regulatory review by the United Kingdom Competition and Markets Authority; our ability to continue to grow unearned revenue and remaining performance obligation; our
ability to protect our intellectual property rights; our ability to develop our brands; our reliance on third-party hardware, software and platform providers; our dependency on the development
and maintenance of the infrastructure of the Internet; the
effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet, those related to accessing the Internet, and those
addressing data privacy, cross-border data transfers and import and export controls; the valuation of our deferred tax assets and the release of related valuation allowances; the potential
availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws; uncertainties affecting our ability to estimate our tax
rate; the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; factors related to our outstanding debt, revolving credit facility, term loan and
loan associated with 50 Fremont; compliance with our debt covenants and lease obligations; current and potential litigation involving us; and the impact of climate change.
Further information on these and other factors that could affect the company’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings it makes with the
Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of the company’s website at
www.salesforce.com/investor.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
Forward-Looking Statements

4. Dreamforce ‘19 Highlights
January 2020
Alek Gokiert |Co-leader/ Management Consultant
alek.gokiert@trailblazercgl.com
https://www.linkedin.com/in/alekgokiert

5. One login
Salesforce, social, or email
Longer sessions
Smarter login on return
One profile
Single source of truth
Data from all communities
Public domain
Identity Management
Trailblazer owns their ID
Many login IDs to one user
Self-managed settings
Introducing

6. Unified login, identity, and profile experience
● Trailblazer Community
● Trailhead
● AppExchange
● IdeaExchange
● Salesforce Events
One login
One profile
Identity Management

7. Get Started with
1. Click Login
2. See new login experience
a. You may see an account merge screen- yay!
3. Click your face, then click “Profile”
a. See your new Trailblazer.me profile!
4. Click your face, then click “Settings”
a. Add additional login methods
Please check out the post below to get all the details, and help
spread the word!
https://sforce.co/2uOkuoJ

8. Introducing Lightning Full Sandbox
Create in minutes Refresh on demand Quickly clone

9. Introducing Data Mask
Anonymize sensitive data in test environments
Test without exposing protected data
Meet compliance requirements
Increase productivity

10. Salesforce Customer 360
Trusted . Smart . Flexible . Sustainable

11. Connect customer data
into single global ID
Single Source of Truth
(SSOT)
Authenticate customer logins
Govern privacy and consent
Case
s
Orders
Website data
External data
Activitie
s
Campaigns
Personalize experiences

12. Accelerate Transformation
Quickly turn-on pre-configured industry-relevant
innovation to speed up time-to-value
Unify The Experience
AI-powered insights & guidance drive contextual
interactions across lines of business to unify the
employee and customer experience
Trusted Platform for Industry
Industry Clouds extend the Salesforce Customer 360
Platform with industry-relevant data models, APIs, and
workflow
The world’s #1 CRM for industry transformation
Customer 360 Industries
Financial Services Cloud
Health Cloud
Government Cloud
Philanthropy Cloud
Consumer Goods Cloud
Manufacturing Cloud
Education Cloud
Non-Profit Cloud
Sustainability Cloud

13. World’s #1 trusted sales solution
Customer 360 Sales
Accelerate Sales Growth
High velocity sales automation
Collaborative partner management (PRM)
Integrated quoting & billing (CPQ)
Sell Smarter with Einstein
Insight-guided analytics
Built-in voice assistant
Predictive forecasting
Easy, Flexible Platform
Fully configurable with clicks, not code
Complete ecosystem
60M real-time dashboards & reports per day
Source: Salesforce Customer Success Survey conducted from 2017-2019.
Survey respondents were 3,384 Salesforce customers randomly selected.
25%
average increase
in revenue

14. Personalized Service at Scale
71M case interactions per day
Connected omni-channel digital engagement
Field service optimization
Service Smarter with Einstein
AI-powered agent recommendations
Integrated automation & bots
Proactive connected service (IoT)
Easy, Flexible Platform
Fully configurable with clicks, not code
Complete ecosystem
World’s #1 trusted service solution
Customer 360 Service
Source: Salesforce Customer Success Survey conducted from 2017-2019.
Survey respondents were 3,384 Salesforce customers randomly selected.
30%
higher customer
satisfaction

15. Personalized Engagement at Enterprise Scale
Unified email, mobile, social, & ads
Real-time, personalized interactions
Automated lead management
Market Smarter with Einstein
Intelligent customer insights & guidance
with Datorama
4.1B personalized emails sent per day
Easy, Flexible Platform
Connected Google Analytics
Complete ecosystem
Integrated sales, service, & commerce
World’s #1 trusted marketing solution
Customer 360 Marketing
Source: Salesforce Customer Success Survey conducted from 2017-2019.
Survey respondents were 3,384 Salesforce customers randomly selected.
30%
higher ROI

16. MuleSoft: World’s #1 trusted integration platform
Customer 360 Integration
Source: Salesforce Customer Success Survey conducted from 2017-2019. Survey
respondents were 3,384 Salesforce customers randomly selected.
70%
increased
productivity
Unlock and Unify Data Across the Enterprise
Automated security
Intelligent data transformation
Create Smarter Connected Experiences
API & integration marketplace
Pre-built connectors, templates, and accelerators
Easy, Flexible API Platform
Connectivity for on-premise & cloud
Full lifecycle API management
Complete API marketplace
2B integration transactions per day
MuleSoft Accelerators for Customer 360

17. New Salesforce Mobile App
Build mobile experiences powered by AI

18. Salesforce Content Management System (CMS)
Deliver content to any digital experience, fast
Pages & Banners
News &
Promotions
Emails & Social Data
Powerfully Simple
Empower every team with easy-to-use
tools.
Fast & Flexible
Scale content to any experience on any
channel
Connected
Power and personalize with CRM data

19. Open Sourcing Lightning Base Components
Jump-start UI development
Build consistent enterprise-grade UIs
with reusable building blocks
Extend and contribute
Add, change, remove functionality and
contribute your changes
Learn by exploring
Explore source code and see how they
are built for speed and scale

20. Introducing Salesforce Evergreen
Leverage serverless architecture
Create event-driven apps using functions
and microservices patterns
Combine code and low-code
Write functions in Node.js, Java and Apex
and leverage them in low-code builders
Scale elastically
Build customer and employee apps with
elastic compute powered by Kubernetes
Build with functions and microservices

21. Introducing the Salesforce API Portal
​Discover Salesforce APIs in one place
​Learn with interactive documentation
Engage with the ecosystem
Connect everything with APIs

22. Create Smart Connected Experiences
Einstein Vision & Language
Build and integrate your custom
models with clicks
Einstein Multi-Language
Analyze written text, now in six
languages
Einstein OCR
Identify text in images, associated
entities and tables
Einstein Voice
Create your own voice skills and
deploy to any device
PILOT
PILOT
BETA

23. Connect Partners in a Trusted Way
Salesforce Blockchain

24. Build, run, and test Lightning Web Components locally
Introducing Local Development

25. Einstein Analytics for B2B Marketing
Uncover new marketing insights, attribute impact,
and get AI-driven recommendations
Einstein Messaging Insights
Optimize campaigns with aggregate insights
on what works
Einstein Content Selection
Personalize every message in real-time at scale
Einstein Copy Insights
Boost asset engagement with best performing phrases
Einstein for Marketing NEW
NEW
GA 2020

26. Interactive Email
Collect more customer insights
Embed reviews, progressive profiles, and lead
forms in email
Use data to drive personalization
Respond with relevant content and kick off sales
and customer service actions
Boost engagement and get results
Customers can take action with compelling
interactive content
NEW
NEW
GA 2020