1. 7+ years of experience with Digital Marketing, Graphic Design, Interactive Media and SEO, SEM and Digital Presence.
Enjoy creating user centered interactions, managing, and tracking online marketing campaigns and making
recommendations for improvement. Moved primary keywords rankings to the first position in search results and
double organic traffic.
AlejandraValencia
Digital Marketing Digital Marketer and Graphic Designer
2. Alejandra Valencia
I am deeply passionate about solving and improving existing
digital interaction problems, creating designs that engage
customers and improve brand awareness.
As a Digital Marketer and Graphic Designer, I understand
the importance of not only planning, designing, and running
campaigns but also how a deeper understanding of
SEO/SEM and digital marketing concepts influence the
creation of successful campaings and improve traffic, sales,
and product growth trajectory.
ABOUT ME
Tools
› Photoshop
› Illustrator
› InDesign
› DreamWeaver
› Sublime
› Wordpress
Marketing
• Analysis
• Testing
• Implementing
• UX/UI
• SEO/SEM
• Online advertising
• Social media
• Product branding
3. Alejandra Valencia
Championed the new company website design, leading in the implementation of
the latest web development techniques and following the new trends on digital
marketing to improve performance, responsiveness, traffic, site usability, and
brand awareness.
TR Electronic
1. Implemented the KEI research, SWOT analysis, SEO/SEM and Social Media.
2. Generated and excecuted all web, SEO/SEM, email campaign, e-blasts.
3. Coordinated product training webinars, presentations, advertsing and digital
marketing campaigns including tradeshows and conference training for the
sales commercial team.
4. Worked closely with the Director of Operations and MARCOM manager to
implement marketing and communication tactics.
5. Monitor progress of ongoing campaigns, tracking return on investment of
PPC and generated reporting of results that included performance
recommendations.
From 2008-2016
4. Digital Marketing, SEO and
Results for TR Electronic
Overview of the critical key points and success rates
Alejandra Valencia
START Website Re-design
1. Created in-house research plans.
2. Collected Internet User Stats and Purchase Habits to project
trends and identify newly emerging markets to increase
customer / client base.
3. Lead the re-design and implementation of marketing and
sales collateral such as: Website Design, Catalogues,
Brochures, Logo Re-design,colour pallete and more.
2013- 2014
1. Successfully interpreted the algorithms of Search Engines
and Directories with extremely high rates of placement for
specific targeted keyword phrases.
2. Developed META-DATA collection and Analysis for
Targeted & Lateral Marketing Campaigns.
3. Successfully managed and created PPC campaigns in
Google Adwords for different segments and target
audiences while monitoring the best practices and trends.
SEO/SEM Implementation. 30% initial traffic Increase
Performed other marketing duties to maintain consistency through
company’s online mediums across the web and print for sales
commercial while the new site was designed and implemented, such as:
1. Website Maintenance and daily updates.
2. Social media updates.
3. Montly E-blasts and E-news generation.
4. Coordination of next Webinar topic with Technical and Sales
Commercial Team to align with their sales goals.
5. Constant traffic data collection and analytics.
2014 • Successfully lead and supervised
the new site implementation.
• Track analytics before and after.
• Followed up closely for success.
New Website Launched
2013 Developed Company/Product
Branding Strategies
2013-2014 Maintenance and General Tasks
Nov-2013
5. Alejandra Valencia
• After launching the new site and implementing the
digital marketing strategies, along with the SEO/SEM,
digital adversiting, social media, customer behavior
tracking etc, TR Electronic brand recognition
improved 180% between 2014-2015.
• Traffic went from: 6,323 a month to 11.252. (traffic
results varied from month to month during this period,
and maintained stable and up within these ranges.)
2015
Constant improvement of Digital
Marketing and Social media initiatives.
Digital Marketing and Social Media
• Constantly recording, tracking,
measuring and making
recommendations for improvement.
• Maintaining site content
• Creating marketing collateral and
working with the MARCOM manager
on new campaings.
2014-present Brand Recognition 2016 Digital Marketing and Analytics
HIGHLIGHTS
• Increased customer satisfaction and
decreased downtime.
• Developed working relations with
Customer Service and Stakeholders.
• Improved design and troubleshooting skills.
6. Website re-design, Marketing & Design TR Electronic
TR Electronic
• Designed wireframes, workflow and website seo migration strategy.
• Website design, development and implementation including seo new
trends and responsive design.
7. Website re-design, Marketing & Design. www.ztr.com
TR Electronic
• Re-designed complete site with new trends and technologies.
• Graphics, wireframes, process, SEO migration process
• Continue working on sales collateral marketing initiaves while in the re-design process.
8. Photography
Took professional photographs of products and
team technicians, directors, and sales managers to
include them in various digital marketing projects.
Photography
9. Product Photography
Took professional photographs of products and
team technicians, directors, and sales managers to
include them in various digital marketing projects.
Product Photography
10. The
Challenge
Create
To create a poster like calendar for the new year that included all
the main product categories, webinar dates, important events for
customers and sales partners, key product definitions, and
contact information.
The
Objective
Engage
To create brand awareness. To promote key products for the year to
come. To make important company and product information
available in an innovative way.
The
Medium
For Print
To print and distribute 1000 calendars across major
customers and sales network.
Graphic Design –
The Calendar Project
