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Entering the Conversational Era
What chatbot vendors aren’t telling you and
how to address the challenge
Presenter: Lindsay Sanchez
Head of Strategic Operations and CMO, Kore
January 26, 2017
The era of
conversational
enterprise computing
is dawning …
-Deloitte
Paradigm Shift
1 DATA WEALTH
is ever analyzed or used
<.5% of data
1010100101011010101010101
2 INFRASTRUCTURE
3 USER DEMAND
Speech Enabled
Devices
Virtual
Assistants
Smart, Speech
Enabled Sites
Messaging &
Social Media
AI-Rich
Bots
“‘Conversational AI-first’ will supersede ’cloud-
first, mobile-first’ as the most important,
high-level imperative for the next 10 years.”
Gartner, Conversational AI to Shake Up Your Technical and Business Worlds, 30 September 2016
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is
used herein with permission. All rights reserved.
Bots Platform MessagingSmart Bots
SalesHelp Desk Service
Banking Commerce
+MORE
Email SMS Skype Slack FB Messenger Kore Web Mobile
SDKs
Twitter
TEXT or SPEECH
CHANNEL CONNECTORS
ENTERPRISE INTEGRATIONS
Bot Builder
Natural Language Processing
Speech Recognition
Intelligence
Middleware
Security
Analytics
Management
Admin Console
Enterprise-Grade
“The technology transition from one paradigm
to another is generally disruptive, costly,
unavoidable, eventually complete and, in
retrospect, definitely worth it.”
Gartner, Conversational AI to Shake Up Your Technical and Business Worlds, 30 September 2016
The Gartner document is available upon request Kore.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is
used herein with permission. All rights reserved.
Involve Cross
Functional
Experts Early
Know Where
to Start and
Why
Account for
Bot Building
Nuances
Lesson #1
Know Where To Start and
Why
The Perception
The customer, employee
and partner use cases
seem endless
The Reality
Not all use cases are
created equal – nor
practical for your company
Path of least
resistance
A compelling
event
A leadership
“go-do”
Innovation
exploration
• Background
Company
A home improvement goods supplier
Background
+$1B in revenue
100’s of engineers
“Innovation exploration” approach
Where They Started
2-day internal hackathon
Result
11 working bots presented in <24 hours
- “Returns” bot for web
- Invoice bot for customers
- Inventory optimization bot for weather
Learnings
Interesting exploration effort
Lacked an immediate plan of action
Identify use cases
- Company-wide strategic goals
- Highest priority customer experience and digital initiatives
- System specific challenges
- Manual/costly/inefficient processes
Quantify potential results
- Number of people, number of times a task gets done, time to
complete a task, business impact of current issue
Consider enterprise readiness
- Current systems and API availability
- Data cleanliness and organization
- Other factors – timing, people involvement, technology
adoption, compliance
Approach
That Works
Lesson #2
Involve Cross Functional
Experts Early
The Perception
I can create a chatbot
concept, show others
what I did, then get buy-in
The Reality
Early involvement of
multiple experts impacts
definition and success
Who to Involve
Executive
Sponsor
Brand Expert
or Writer
Security
Expert
Business
Process Lead
Application
Developer
• Background
Enterprise
Auto manufacturer
Background
Excited about innovation with bots
Create scenarios and ideas
Then take to the business
Where They Started
Car configuration experience
Approval process bot
Result
Use case got too complex, too fast
Business interest lacked
Refocused on ITSM bot
Learning
Business should vet beforehand
System experts must be involved early
Customer use cases require brand liasons
Understand stakeholder roles
- Sponsor drives use case discussions and budget support
- Business process expert helps define tasks and channels
- Security expert identifies known risks or requirements
- App developer understands APIs and builds bot
- Writer ensures optimal conversational experience
Engage the team upfront
- Involve the group in early information collection
- Always collect security and compliance requirements
Pair developers with language experts
- To test and adjust NL as needed prior to launching
Approach
that Works
Lesson #3
Account for Bot Building
Nuances
The Perception
Developers can use any
bot building tool to create
a bot that works
The Reality
There’s nuances to bot
creation and the tools or
platforms to build them
Nuances to Consider
• Background
Enterprise
Global conglomerate
Background
Highly regulated
Lots of work with government officials
Project lead came from compliance
Goal = operationalize strategic initiatives
Where They Started
Engaged providers that met security &
compliance standards
Envisioned employee training use case
Listened to bot creation considerations
Shifted use case based on data collected
Result
Bot created to facilitate an international sales
process with government officials
Simplified work
Can save the company millions in fines
Learning
The devil is in the details
Understand the nuances
- Types of bot tasks or capabilities
- How omni-channel deployment works
- Deployment model options
- Integration support – REST, ODATA, Web Services, SOAP
- NLP engine and configuration
- Developer tools
- Security and compliance features
- Administration tools and bot lifecycle management
Do your due diligence
- Ask the detailed questions, especially if you’re building
enterprise-grade bots
Approach
that Works
“Organizations seeking to drive digital
innovation should evaluate business scenarios in
which AI and machine learning could drive
clear and specific business value and
consider experimenting with high-impact
scenarios”
Gartner, Smarter with Gartner, Gartner’s Top 10 Strategic Technology Trends for 2017
, October 18, 2016 http://www.gartner.com/smarterwithgartner/gartners-top-10-technology-trends-2017/
Thank You
Visit https://kore.com to learn more
​QUESTIONS

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Entering the Conversational Era with Chatbots for the Enterprise

  • 1. Entering the Conversational Era What chatbot vendors aren’t telling you and how to address the challenge Presenter: Lindsay Sanchez Head of Strategic Operations and CMO, Kore January 26, 2017 The era of conversational enterprise computing is dawning … -Deloitte
  • 4. is ever analyzed or used <.5% of data
  • 9. “‘Conversational AI-first’ will supersede ’cloud- first, mobile-first’ as the most important, high-level imperative for the next 10 years.” Gartner, Conversational AI to Shake Up Your Technical and Business Worlds, 30 September 2016 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
  • 10. Bots Platform MessagingSmart Bots SalesHelp Desk Service Banking Commerce +MORE Email SMS Skype Slack FB Messenger Kore Web Mobile SDKs Twitter TEXT or SPEECH CHANNEL CONNECTORS ENTERPRISE INTEGRATIONS Bot Builder Natural Language Processing Speech Recognition Intelligence Middleware Security Analytics Management Admin Console Enterprise-Grade
  • 11. “The technology transition from one paradigm to another is generally disruptive, costly, unavoidable, eventually complete and, in retrospect, definitely worth it.” Gartner, Conversational AI to Shake Up Your Technical and Business Worlds, 30 September 2016 The Gartner document is available upon request Kore. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
  • 12. Involve Cross Functional Experts Early Know Where to Start and Why Account for Bot Building Nuances
  • 13. Lesson #1 Know Where To Start and Why
  • 14. The Perception The customer, employee and partner use cases seem endless
  • 15. The Reality Not all use cases are created equal – nor practical for your company
  • 16. Path of least resistance A compelling event A leadership “go-do” Innovation exploration
  • 17. • Background Company A home improvement goods supplier Background +$1B in revenue 100’s of engineers “Innovation exploration” approach
  • 18. Where They Started 2-day internal hackathon Result 11 working bots presented in <24 hours - “Returns” bot for web - Invoice bot for customers - Inventory optimization bot for weather Learnings Interesting exploration effort Lacked an immediate plan of action
  • 19. Identify use cases - Company-wide strategic goals - Highest priority customer experience and digital initiatives - System specific challenges - Manual/costly/inefficient processes Quantify potential results - Number of people, number of times a task gets done, time to complete a task, business impact of current issue Consider enterprise readiness - Current systems and API availability - Data cleanliness and organization - Other factors – timing, people involvement, technology adoption, compliance Approach That Works
  • 20.
  • 21. Lesson #2 Involve Cross Functional Experts Early
  • 22. The Perception I can create a chatbot concept, show others what I did, then get buy-in
  • 23. The Reality Early involvement of multiple experts impacts definition and success
  • 24. Who to Involve Executive Sponsor Brand Expert or Writer Security Expert Business Process Lead Application Developer
  • 25. • Background Enterprise Auto manufacturer Background Excited about innovation with bots Create scenarios and ideas Then take to the business
  • 26. Where They Started Car configuration experience Approval process bot Result Use case got too complex, too fast Business interest lacked Refocused on ITSM bot Learning Business should vet beforehand System experts must be involved early Customer use cases require brand liasons
  • 27. Understand stakeholder roles - Sponsor drives use case discussions and budget support - Business process expert helps define tasks and channels - Security expert identifies known risks or requirements - App developer understands APIs and builds bot - Writer ensures optimal conversational experience Engage the team upfront - Involve the group in early information collection - Always collect security and compliance requirements Pair developers with language experts - To test and adjust NL as needed prior to launching Approach that Works
  • 28.
  • 29. Lesson #3 Account for Bot Building Nuances
  • 30. The Perception Developers can use any bot building tool to create a bot that works
  • 31. The Reality There’s nuances to bot creation and the tools or platforms to build them
  • 33. • Background Enterprise Global conglomerate Background Highly regulated Lots of work with government officials Project lead came from compliance Goal = operationalize strategic initiatives
  • 34. Where They Started Engaged providers that met security & compliance standards Envisioned employee training use case Listened to bot creation considerations Shifted use case based on data collected Result Bot created to facilitate an international sales process with government officials Simplified work Can save the company millions in fines Learning The devil is in the details
  • 35. Understand the nuances - Types of bot tasks or capabilities - How omni-channel deployment works - Deployment model options - Integration support – REST, ODATA, Web Services, SOAP - NLP engine and configuration - Developer tools - Security and compliance features - Administration tools and bot lifecycle management Do your due diligence - Ask the detailed questions, especially if you’re building enterprise-grade bots Approach that Works
  • 36.
  • 37. “Organizations seeking to drive digital innovation should evaluate business scenarios in which AI and machine learning could drive clear and specific business value and consider experimenting with high-impact scenarios” Gartner, Smarter with Gartner, Gartner’s Top 10 Strategic Technology Trends for 2017 , October 18, 2016 http://www.gartner.com/smarterwithgartner/gartners-top-10-technology-trends-2017/