Personal Brand

1. PERSONAL BRAND EXPLORATION
Alec Swan
Project & Portfolio I: Week 3
October 14, 2019

2. Alec swan was born and raised in the small
town of Portage, Wisconsin and graduated
from Portage High. At Portage High Alec was a
part of the film club that was run by a few
students and joined FBLA to participate in
business events. Alec found his love for film at
a young age when his mother would take him
to the theater every weekend to see the latest
movies. At Full Sail University Alec is pursuing
a degree in Entertainment Business and has
dreams of moving to LA or abroad to pursue a
degree in film marketing or producing.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agent
• Artist Representative
• Theatrical Agent
Caregiver Archetype - I use my
passion of helping others and my
love of cinema to nourish
filmmakers in a positive way that
allows them to stay true to their
creative vision and outlook of their
art.
Agent and Business Manager for Filmmakers

4. • DEMOGRAPHICS: 70%
Female, 30% Male, 25-35 years
old, Predominately White and
Asian, College Educated,
Located East Coast America.
• PSYCHOGRAPHICS: Enjoys
watching films especially indie
film, likes the nightlife, lives a
more hipster lifestyle and shares
more democratic opinions,
regularly attends pop up shops
and special events.
• IDEAL AUDIENCE
MEMBERS: Leila E, Creative
director & Video Producer (A24).
Karen Burrola, Director, People &
Organization (Sony Pictures).
Recruiters & Hiring Managers at A24 Films, Sony Pictures, Fox Searchlight
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level business affairs position at A24.
‣Connect and seek involvement through A24
social media sites, and try to make
connections through LinkedIn by sending out
my portfolio months before graduation.
Mid Term: (2026)
• Successfully sign my first film distributed by A24.
‣Have the film gross more than 15 million on a
production value of 3 million.
Long Term: (2040)
• Establish a network of clients under my own
distribution label.
‣Have secured 6 different clients, Distributed
over 15 films, and created opportunities for
new filmmakers.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Film Knowledge 70%
Microsoft Excel 65%
Time Management 70%
Critical thinking 60%
SOFTHARD
Monitor cost reports 10%
Producing 10%
Persuasion 30%
Public Speaking 35%
SOFTHARD

7. I help up and coming filmmakers sell their
films and ideas to distributors by giving the
filmmakers the utmost creative control to
realize their vision and to keep original
cinema alive.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years experience creating video and
written content for my personal brand.
Education:
• Business Management, Madison Area
Technical College (2016)
• Entertainment Business , B.S., Full Sail University (Exp. 2021)
Awards:
• 2019 Excel Essentials Lynda certification

9. COMPETITION
Ebiere Sofiye
Industry Experience:
• Has prior work experience but does
not relate to the Entertainment
Business industry.
Education:
• Current student enrolled in Entertainment Business.
at Full Sail University
Leadership Experience:
• Tutoring and Mentoring experience as after school
program counselor.
Skills and Proficiencies:
• Handmande Jewelry - 1 endorsements
• Tutoring - 1 endorsements
• Singing - 1 endorsements
Alec Swan
Overall Online Presence:
• Has 150 current connections, banner image
customized, professional looking headshot, some
lack of details throughout profile, no articles
published, somewhat active on social media.
• Grade: Poor, 20 out of 100
Industry Experience:
• No industry experience
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Occasional store leader responsibilities at Kwik Trip
Skills and Proficiencies:
• Microsoft Office
• Negotiating
• Time Management
Overall Online Presence:
• Has 3 connections, banner image customized,
amateur headshot, very little detail throughout profile,
no articles published, some what active on personal
social media accounts.
• Grade: Poor, 15 out of 100

10. COMPETITION
Lauren Ortega
Industry Experience:
• Coordinator, Worldwide Creative
Content, Sony Picture- 4 Years
• Motion Picture Agent Assistant,
Twentieth Century Fox- 1Year
Education:
• Economics and personal science B.A.
Noteworthy Experience:
• Training volunteers, and mentoring high school
seniors with college applications
• Taught 5th graders anthropology in a 8 week mini
course from a low income school district.
Skills and Proficiencies:
• Research - 5 endorsements
• Social Media - 12 endorsements
• Microsoft Excel - 4 endorsements
Alec Swan
Overall Online Presence:
• Over 350 connections, banner image not yet
customized, Well looking headshot, good amount of
details throughout profile, no articles published, hard
to find social media presence.Grade: Average, 50 out
of 100
Industry Experience:
• No industry experience
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Occasional store leader responsibilities at Kwik Trip
Skills and Proficiencies:
• Microsoft Office
• Negotiating
• Time Management
Overall Online Presence:
• Has 3 connections, banner image customized,
amateur headshot, very little detail throughout profile,
no articles published, some what active on personal
social media accounts.
• Grade: Poor, 15 out of 100

11. BRAND POSITION
Changing cinema by giving filmmakers and
artists true creative vision through a
supportive family style approach.
ALEC SWAN
Alec fell in love with film and
cinema at a young age. He grew
up seeing movies every weekend
with his mother and knew that he
wanted to someday work in the
film industry.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Film Industry Networking Event
‣ May 20 | Los Angeles, CA
• Film Florida Quarterly Meeting & Networking
‣ December 6 | Orlando, FL
Digital Marketing
• Primary Content: Weekly Film reviews and biweekly
Film analysis videos posted to YouTube. Written film
reviews and deeper written film analysis posted on blog
page.
• Primary Tools: Twitter and Letterboxd - Promote upcoming
videos on twitter by giving hints throughout the week;
Network and produce small reviews on personal Letterboxd
account.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase film knowledge and writing
skills.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• Seeking senior-level Producer and Global Media
Manager with at least 20 yrs of experience in the
Entertainment Industry; family oriented a must.
Formal Education
• Completed Business Management Degree from
Madison Area Technical College in 2016
• Complete Entertainment Business, B.S. by expected
graduation date in 2021
Technical Skills
• Excel Business Essentials - lynda.com, September
2019
• Learning IBM Connections - Lynda.com, October 2019
Soft Skills
• Public Speaking- Energize and Engage - Lynda.com,
Sept. 2019
• Business Writing - Lynda.com, September, 2019

14. Alec Swan
You know how the film industry has been
creating less and less original films over the
past decade? Well what I do is I help up and
coming filmmakers sell their creative works to larger film studios and
distributors to help preserve the creator’s vision and to keep cinema alive.
In fact after my first year out of college I helped a friend secure his debut
film with distribution by NEON.
“

15. REFERENCES
A24. (2019). A24 LinkedIn Profile. Retrieved October 20
, 2019, from https://www.linkedin.com/company/
a24/people/
Caregiver Archetype - Discover You Archetype Now!
(n.d.). Retrieved October 18, 2019, from https://
individualogist.com/12-archetypes/caregiver-
archetype.
Ebiere Sofiye. (2019). Ebiere Sofiye LinkedIn Profile.
Retrieved October 20 , 2019, from https://
www.linkedin.com/in/ebiere-sofiyea-75ab9384/
Film Law Archives. (n.d.). Retrieved October 20, 2019,
from http://therhinelawfirm.com/category/
entertainment-law/film-law/.
Film Florida- Entertainment Production Association.
(2016, June 27). Retrieved October 20, 2019, from
https://filmflorida.org/.
Film Industry Networking Event. (n.d.). Retrieved
October 20, 2019, from https://www.eventbrite.com/
e/film-industry-networking-event-
tickets-74731779765?aff=ebdssbdestsearch.
Karen Burrola. (2019). Karen Burrola LinkedIn Profile.
Retrieved October 20 , 2019, from https://
www.linkedin.com/in/karenburrola/
Lauren Ortega. (2019). Lauren Ortega LinkedIn Profile.
Retrieved October 20 , 2019, from https://
www.linkedin.com/in/lauren-ortega-65584530/
Leila E. (2019). Leila E LinkedIn Profile. Retrieved
October 20 , 2019, from https://www.linkedin.com/
in/leilael/
Summary Report for: 27-2012.01 - Producers. (n.d.).
Retrieved October 20, 2019, from https://
www.onetonline.org/link/summary/
27-2012.01#Skills.