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Presented By:
MUHAMMAD RIZWAN KHAN
MUHAMMAD ATHAR JAMIL
SEGMENT
       1
(INTRODUCTION)
INTRODUCTION
►   OTIS
    ►   United States
    ►   Elevators
    ►   New York
    ►   1960
    ►   Expanding across the world
►   Resulted
    ►   Operation Expansion
    ►   Aggressive local management
INTRODUCTION
►   Pacific Asia Operations
    ►   Independent region
    ►   Regional Head Quarter
    ►   Vern Stait
    ►   Pier Luigi Foschi
►   Regional Head Quarters
    ►   1976-California
    ►   1982-Singapore
    ►   1985-Farmington
    ►   1987-Singapore
SEGMENT
          2
(CLASS PARTICIPATION)
CLASS PARTICIPATION

  What was the division and expansion
  pattern followed by OTIS’s management?

  Which are the main markets in Asia?
CLASS PARTICIPATION

    What were the reasons of frequent changes
    of Head quarters?

?   What were the consequences of frequent
    changes of Head quarters?
CLASS PARTICIPATION

II.    What were the reasons to appoint?
        1. Vern Stait
        2. Pier Luigi Foschi

III.   What do you think about their
       management and communication style?
CLASS PARTICIPATION

  What is the core competency of OTIS?

  Is time a liability or an asset?
CLASS PARTICIPATION

IX.   What is the vision and strategy of OTIS?

IV.   Do you find any broken link between
      vision and strategy of OTIS?
CLASS PARTICIPATION

II.   Give some negatives and positives views
      on OTIS’s management’s approach?

IV.   What are the main issues of OTIS?
CLASS PARTICIPATION

     What is the structure of market of
     following countries?
 ►     Hong Kong
 ►     Malaysia
 ►     India
 ►     Japan
CLASS PARTICIPATION

►   In PAO markets, what is Otis’s competitive
    position, with that of its Japanese
    competitors?
►   How should OTIS improve product and
    service offerings to each market, in the
    most effective and least cost manner?
CLASS PARTICIPATION

►   Was this a good decision to allow the
    marketing department to decide more of
    its issues?
►   Do you agree with idea of Contingent
    work force for long term perspective?
CLASS PARTICIPATION

XVIII. Can   you justify the role of Nippon OTIS?

XIX.   Can you justify the role of World
       headquarter?
CLASS PARTICIPATION

    What kind of structure is of OTIS?

u   Is Structure always a main problem?
CLASS PARTICIPATION

XXII.   Give one line concept of this case?
         ►   (Hint: Conclude, Infer)
SEGMENT
      3
(GROUP’S VEIW)
MARKET ISSUES
► Taiwan’s     Market
  ►   Modern, open minded
  ►   Family based
  ►   Decision making
  ►   Centralized
► Target
  ►   Strong relationships
  ►   Trust & Confidence
MARKET ISSUES
► Hong     Kong’s Market
  ►   Capitalist
  ►   Family based
  ►   Decision making
  ►   Centralized
► Target
  ►   Strong relationships
  ►   Money
MARKET ISSUES
► Chinese     Market
  ►   Political environment
  ►   Consumer based
  ►   Decision making
  ►   Centralized
► Target
  ►   Relationships
  ►   On-going operations
MARKET ISSUES
► Korean     Market
  ►   Dedicated, hard working
  ►   Care
  ►   Loyalty
► Target
  ►   Strong relationships
  ►   Trust & Confidence
OPERATIONAL ISSUES
► Self   centering
  ►   Beginning
  ►   All employees
  ►   Own interest
► Cultural    difference
  ►   Stait’s strategy
  ►   Collection of employees
  ►   All over the world
OPERATIONAL ISSUES
► Dependency
  ►   Lack of technology
  ►   Experience
  ►   Joint ventures
► Technology
  ►   Lack of factories
  ►   Product lagging
  ►   Technology transfer
OPERATIONAL ISSUES
► Cost   issue
  ►   Manufacture
  ►   Transferred
  ►   Shipping cost
► Capacity     issue
  ►   Capacity shortage
  ►   1980-1990
  ►   Business growth
OPERATIONAL ISSUES
► Lagging
  ►   Development
  ►   Selling
  ►   Transferring
  ►   Delay
► Engineering
  ►   Each country
  ►   Area of specialization
  ►   Focus on strength
OPERATIONAL ISSUES
► Dual    reporting
  ►   Need of expand
  ►   World Headquarters
  ►   Regional headquarters
  ►   Two Bosses
► Rates   issue
  ►   Price comparison
  ►   With cost
  ►   Maximum profit
OPERATIONAL ISSUES
► Headquarters'        tendency
  ►   World wide objectives
  ►   Different market conditions
  ►   Demoralizing
► Team     work
  ►   Lack of cooperation
  ►   See things locally
  ►   Individual practices
OPERATIONAL ISSUES
► Coordination
  ►   Communication gap
  ►   Different departments
  ►   Individual functioning
► Attitude      issue
  ►   Boss in his own
  ►   Helping others
  ►   Regionally
  ►   Act as facilitator
OPERATIONAL ISSUES
► Nippon     OTIS
  ►   Major support
  ►   Responsible
  ►   Demands for payment
  ►   Financial objectives
► Competitor
  ►   Well financed
  ►   Aggressive
  ►   Technology and cost leader
  ►   Japanese
MANAGEMENT ISSUES
► Decentralization
     ► Decision
              making
     ► Number of distinct ideas

     ► Dependency on lower level employees

► Parochialism
     ► Analyzing

     ► Situation/issue

     ► Eachwith own view
     ► Own perspective
MANAGEMENT ISSUES
► Work   force diversification
    ► Difference

    ► Backgrounds

    ► Organization  members
    ► Cultural issues

► Out   sourcing
    ► Use of outside firms
    ► Provision of services/products

    ► Lowers flexibility
MANAGEMENT ISSUES
► Chain   of command
    ► The flow of authority
    ► Top level to lower level

    ► Due to lack of communication

    ► Highly disturbed

► Unity   of command
    ► Principleof management
    ► No one should report

    ► More than one boss

    ► Engineering unit
MANAGEMENT ISSUES
► Span   of control
    ► Number  of subordinates
    ► Manager can direct efficiently

    ► Low in case of OTIS

► Organic   organization
    ► Low in specialization
    ► Low in formalization

    ► Low in centralization
Outsourcing                  Unity of command




Chain of command                                                     Parochialism




       Span of control                                     Work force diversity


                                    Organic
                                  organization
Outsourcing                  Unity of command




Chain of command                                                     Parochialism


                   DECENTRALIZATION

       Span of control                                     Work force diversity


                                    Organic
                                  organization
SEGMENT
        4
(PUSHBACK SESSION)

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OTIS (Pacific asia Operations)

  • 1. Presented By: MUHAMMAD RIZWAN KHAN MUHAMMAD ATHAR JAMIL
  • 2. SEGMENT 1 (INTRODUCTION)
  • 3. INTRODUCTION ► OTIS ► United States ► Elevators ► New York ► 1960 ► Expanding across the world ► Resulted ► Operation Expansion ► Aggressive local management
  • 4. INTRODUCTION ► Pacific Asia Operations ► Independent region ► Regional Head Quarter ► Vern Stait ► Pier Luigi Foschi ► Regional Head Quarters ► 1976-California ► 1982-Singapore ► 1985-Farmington ► 1987-Singapore
  • 5. SEGMENT 2 (CLASS PARTICIPATION)
  • 6. CLASS PARTICIPATION What was the division and expansion pattern followed by OTIS’s management? Which are the main markets in Asia?
  • 7. CLASS PARTICIPATION What were the reasons of frequent changes of Head quarters? ? What were the consequences of frequent changes of Head quarters?
  • 8. CLASS PARTICIPATION II. What were the reasons to appoint? 1. Vern Stait 2. Pier Luigi Foschi III. What do you think about their management and communication style?
  • 9. CLASS PARTICIPATION What is the core competency of OTIS? Is time a liability or an asset?
  • 10. CLASS PARTICIPATION IX. What is the vision and strategy of OTIS? IV. Do you find any broken link between vision and strategy of OTIS?
  • 11. CLASS PARTICIPATION II. Give some negatives and positives views on OTIS’s management’s approach? IV. What are the main issues of OTIS?
  • 12. CLASS PARTICIPATION What is the structure of market of following countries? ► Hong Kong ► Malaysia ► India ► Japan
  • 13. CLASS PARTICIPATION ► In PAO markets, what is Otis’s competitive position, with that of its Japanese competitors? ► How should OTIS improve product and service offerings to each market, in the most effective and least cost manner?
  • 14. CLASS PARTICIPATION ► Was this a good decision to allow the marketing department to decide more of its issues? ► Do you agree with idea of Contingent work force for long term perspective?
  • 15. CLASS PARTICIPATION XVIII. Can you justify the role of Nippon OTIS? XIX. Can you justify the role of World headquarter?
  • 16. CLASS PARTICIPATION What kind of structure is of OTIS? u Is Structure always a main problem?
  • 17. CLASS PARTICIPATION XXII. Give one line concept of this case? ► (Hint: Conclude, Infer)
  • 18. SEGMENT 3 (GROUP’S VEIW)
  • 19. MARKET ISSUES ► Taiwan’s Market ► Modern, open minded ► Family based ► Decision making ► Centralized ► Target ► Strong relationships ► Trust & Confidence
  • 20. MARKET ISSUES ► Hong Kong’s Market ► Capitalist ► Family based ► Decision making ► Centralized ► Target ► Strong relationships ► Money
  • 21. MARKET ISSUES ► Chinese Market ► Political environment ► Consumer based ► Decision making ► Centralized ► Target ► Relationships ► On-going operations
  • 22. MARKET ISSUES ► Korean Market ► Dedicated, hard working ► Care ► Loyalty ► Target ► Strong relationships ► Trust & Confidence
  • 23. OPERATIONAL ISSUES ► Self centering ► Beginning ► All employees ► Own interest ► Cultural difference ► Stait’s strategy ► Collection of employees ► All over the world
  • 24. OPERATIONAL ISSUES ► Dependency ► Lack of technology ► Experience ► Joint ventures ► Technology ► Lack of factories ► Product lagging ► Technology transfer
  • 25. OPERATIONAL ISSUES ► Cost issue ► Manufacture ► Transferred ► Shipping cost ► Capacity issue ► Capacity shortage ► 1980-1990 ► Business growth
  • 26. OPERATIONAL ISSUES ► Lagging ► Development ► Selling ► Transferring ► Delay ► Engineering ► Each country ► Area of specialization ► Focus on strength
  • 27. OPERATIONAL ISSUES ► Dual reporting ► Need of expand ► World Headquarters ► Regional headquarters ► Two Bosses ► Rates issue ► Price comparison ► With cost ► Maximum profit
  • 28. OPERATIONAL ISSUES ► Headquarters' tendency ► World wide objectives ► Different market conditions ► Demoralizing ► Team work ► Lack of cooperation ► See things locally ► Individual practices
  • 29. OPERATIONAL ISSUES ► Coordination ► Communication gap ► Different departments ► Individual functioning ► Attitude issue ► Boss in his own ► Helping others ► Regionally ► Act as facilitator
  • 30. OPERATIONAL ISSUES ► Nippon OTIS ► Major support ► Responsible ► Demands for payment ► Financial objectives ► Competitor ► Well financed ► Aggressive ► Technology and cost leader ► Japanese
  • 31. MANAGEMENT ISSUES ► Decentralization ► Decision making ► Number of distinct ideas ► Dependency on lower level employees ► Parochialism ► Analyzing ► Situation/issue ► Eachwith own view ► Own perspective
  • 32. MANAGEMENT ISSUES ► Work force diversification ► Difference ► Backgrounds ► Organization members ► Cultural issues ► Out sourcing ► Use of outside firms ► Provision of services/products ► Lowers flexibility
  • 33. MANAGEMENT ISSUES ► Chain of command ► The flow of authority ► Top level to lower level ► Due to lack of communication ► Highly disturbed ► Unity of command ► Principleof management ► No one should report ► More than one boss ► Engineering unit
  • 34. MANAGEMENT ISSUES ► Span of control ► Number of subordinates ► Manager can direct efficiently ► Low in case of OTIS ► Organic organization ► Low in specialization ► Low in formalization ► Low in centralization
  • 35. Outsourcing Unity of command Chain of command Parochialism Span of control Work force diversity Organic organization
  • 36. Outsourcing Unity of command Chain of command Parochialism DECENTRALIZATION Span of control Work force diversity Organic organization
  • 37. SEGMENT 4 (PUSHBACK SESSION)