From Food Marketing Institute's (FMI) Connect 2015 this deck was presented as a part of the retail innovation and technology workshop.

1. Technologies that Drive Operational Performance and
Associate Behavior
FMI Connect Retail Innovation & Technology Workshop
June 11, 2015

2. Quick Introductions
2
Laura Dunn Nelson
• VP of Business Development – Alchemy
• 20+ years food industry expertise
Ric Agostini
• VP of Client Services – Catalyst Awareness
• 20+ years helping leading food retailers with communications
programs for loss prevention, safety and risk
Raj Shah
• Chief Strategist - Alchemy
• 25 years strategy and technology experience

3. Our Combined Client Experience
We impact the behavior of 2 million employees each month
at 14,000 + locations
3

4. Front-line Associate Engagement is Key
4
Safety (Food &
Workplace)
Productivity
Customer Satisfaction
Loss Prevention
Associate engagement drives behaviors that impact…

5. Millennials: the Main Talent Source for Retailers
5Source: Deloitte Digital Democracy Survey, 9th edition

6. But only 31% of Employees are Actively Engaged…
6Source: Gallup.com January 28, 2015 Employee Engagement Study
Engaged
31%
Not Engaged
51%
Actively
Disengaged
18%
U.S. EMPLOYEE ENGAGEMENT, 2014
Gallup defines engaged employees as those who are involved in,
enthusiastic about and committed to their work and workplace.

7. …and Millennials are the LEAST Engaged
7Source: Gallup.com January 28, 2015 Employee Engagement Study
0
10
20
30
40
50
60
70
80
Millennials Gen X Baby Boomers Matures
Unengaged Workers by Age Segment (in %)

8. Millennials are Even Harder to Engage
8
•“Digital Natives”
- Don’t know world without smartphones/tablets
- Live in 6-10+ screen households
•8-second attention spans
- Burst vs. sustained
- Different stimuli needed
•Learn through “Experiences,” not books/manuals
- Want to know “why,” not just “what”

9. Attention Spans are Declining
9
12.5 seconds
8.25 seconds
9 seconds
2000 2015
Source: National Center Biotechnology Information April, 2015

10. Millennials Learn Through Experiences
10
Millennial Characteristics Learning Mechanism
• Multimedia (Audio/video/kinetic)
• Multi-device (smartphone, tablet, laptop)
Competitive
Collaborative • Social media & group learning (vs individual study)
• Real time feedback/scoringImmediate
• Benchmarking to peers
Interactive

11. Three Critical Associate Engagement Gaps
11
1
The Two-Way
Communications
Gap
3
The Experiential
Learning
Gap
2
The 8-Second
Attention Span
Gap

12. Three Critical Associate Engagement Gaps
12
1
The Two-Way
Communications
Gap
3
The Experiential
Learning
Gap
2
The 8-Second
Attention Span
Gap

13. Traditional Vehicles Provide One-Way Communications
• Message Boards
•Posters
• Leadership Binders
• Manager Flipcharts
•Manager Coaching Cards
• Banners
• Incentives
13

14. Bridging Two-way Communications Gap with Social Media
14

15. Bridging Two-Way Communications with Knowledge Sharing and Newsfeeds
15Confidential and Proprietary

16. Associate Engagement Growth
16
3,529 3,881
4,474
5,101
5,755
6,646
8,353
9,848
11,854
13,473
15,015
16,532
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15
Number of Questions per Month

17. Three Critical Associate Engagement Gaps
17
1
The Two-Way
Communications
Gap
3
The Experiential
Learning
Gap
2
The 8-Second
Attention Span
Gap

18. Bridging 8-Second Attention Gap: Live Digital Signs at C&S Wholesale
20

19. Bridging 8-Second Attention Gap: Live Digital Signs at Large Restaurant Chain
19

20. Three Critical Associate Engagement Gaps
20
1
The Two-Way
Communications
Gap
3
The Experiential
Learning
Gap
2
The 8-Second
Attention Span
Gap

21. Overcoming Experiential Learning Gap: elearning at Weis Markets
21Confidential and Proprietary
• Bring communications to life with highly
engaging animations, content, and
learning reinforcement exercises
• Investment of 5 – 7 minutes each month
per Associate
• Participation and comprehension
reporting
• Reach of over 14,000 Associates each
month
• Foundational change at Weis, that has
lead to many opportunities

22. Weis Markets Results
FOOD SAFETY
fewer WC
reduction in failed
state inspections
45%
22
SAFETY ASSET PROTECTION
258
fewer GL59
Bottom
line2M
Shoplifting Prevention
48%
Increase in Operational
Recoveries
79%

23. 23

24. Overcoming Experiential Learning Gap: Using Gamification in Training
24

25. Overcoming Experiential Learning Gap: Using Gamification in Training
25Confidential and Proprietary

26. Gamification : Real-time Leaderboard Use Case
26Confidential and Proprietary
61% no racetrack
82% with racetrack

27. Overcome “Experiential” Learning Gap: Augmented Reality
Augmented Reality
• New Hire Orientation provides
Associates with on-the-floor, immersive,
real-time experiences
• Uses Tablet’s built in camera to interact
by triggering markers at specific
checkpoints
• Triggers launch enhanced 3D and
CGI content placed over the live store
image to illustrate the particular
message in context, on location and in
the Associates hands
27

28. Three Critical Associate Engagement Gaps
28
1
The Two-Way
Communications
Gap
3
The Experiential
Learning
Gap
2
The 8-Second
Attention Span
Gap

29. 29
Q & A

30. How to Participate in Social Q&A
1.Click the “Ask” button to submit a question
2.You will be able to see the questions that
other attendees are asking
3.If you see a question that you want
answered, you can up-vote it by clicking on
the arrow on the left-hand side of the
question
4.The most popular questions automatically
rise to the top.

31. Laura Nelson laura.nelson@alchemysystems.com
Ric Agostini ric@catalystawareness.com
Raj Shah raj.shah@alchemysystems.com
Presenters:
Thank You