3. 3
Ladies and Gentlemen,
Cracow School of Business CUE is a modern educational institution
whose unique programme offer is continuously adapted to the needs and to
the changing market conditions. The history of the MBA Programmes dates
back to 1994, when the Cracow School of Business of the Cracow University
of Economics (former School of Entrepreneurship and Management, Cracow University of Economics) was first
in southern Poland to launch the studies of this type. Being a precursor in this field allowed the School, already
at the very beginning of implementation of this idea, to assume a high position. It allowed to launch in 2006 the
second MBA Programme in CSB CUE - the International MBA Multicultural Integrated Management Program-
me, carried out in association with the St. Gallen Business School in Switzerland.
The School, operating within the framework of the Cracow University of Economics, with long-time
tradition, is aware that the basic value of the studies is professional teaching personnel. It consists of lecturers,
as well as specialists-practitioners, whose theoretical knowledge, as well as business experience allows the stu-
dents to develop managerial skills. The School, thanks to the level of the services provided, ensures for its alumni
competitiveness on the international job market.
Cracow School of Business CUE, in its activity, co-participates in creation of ethical values of the
worlds of science and business through staff training in different areas of economic and social life at the highest
level as well as by preparing them for a modern management style, according to world standards.
According to the mission of CSB CUE, students as addressees of the Programme obtain knowledge enabling
constant raising of qualifications and skills, and hence achievement of personal and professional goals in the
long-term perspective. The students, as an international and interactive community, create the teaching process
and the final form ofthe Programme. Flexible approach to each edition of the studies and to each student prevents
losing, in the Programme management, its primary goal.
The International MBA Programme permanently connects its alumni with the School and the Univer-
sity. There is no way to create a Programme for training managers without strong and extensive relations with
the business. The driving force of the School is intensive didactic and research cooperation with foreign institu-
tions.
One of the principles of Confucianism, presented during the International MBA Congress in 2012 says:
Since we have become better than yesterday, we should start to improve from tomorrow.
Let’s create tomorrow together.
You are cordially invited to Cracow School of Business CUE.
Piotr Buła, Ph.D.
Director of Cracow School of Business
Cracow University of Economics
4. ABOUT UNIVERSITY
The University maintains a number of international contacts. The Polish economy,
supported by sciences, faces the challenges of the common market. The University takes
responsibility for the preparation of both Poles and many foreign students to work in the
new globalized world and United Europe. International cooperation between scientists and
individuals involved in business activities is the most critical link for the newly developed Polish
economy based on knowledge, reaching far beyond Poland’s territory. The Polish scientific and
academic community plays a very important role in promoting our country, city and University
abroad.
The University is not only a modern institution employing highly qualified staff and
offering top quality education – it is also a significant scientific and research centre involved
in diverse research projects that are essential for the development of economic sciences and
business practice. We publish monographs, academic journals, textbooks, student manuals and
teaching materials. We also organize a number of national and international conferences and
scientific symposia. Our faculty and students participate in exchange programmes with many
renowned universities throughout the world. Moreover, we constantly invest in the development
of the University’s infrastructure, creating better conditions for study and scientific work. We
believe that our present success and position in the academic and business community will be
strengthened in the future, and that our ability to implement changes and constantly improve
our institution will help us face the challenges of today’s world.
4
Cracow University of Ecomics is the largest school of economics in Poland,
and the third biggest university in Cracow – a major Polish academic centre.
It educates approximately 22 000 students.
5. 5
Ladies and Gentlemen,
presenting to you the educational offer of the School of Business of Cracow University of Economics I believe
that you will find opportunities for development adapted to the requirements of the contemporary market.
Twenty two years of experience of CSB CUE and more than ninety years of functioning of the Cracow
University of Economics allows us to knowingly introduce the best educational solutions. Our goal is to deliver
knowledgeenablingcontinuousraisingofqualificationsandskills.Inthiswaywewanttocontributetoachievement
of personal and professional goals of the students and business objectives of the entities on the market.
We know that if we want to be role-models, we need to show it by our example. For this reason, our
teaching staff consists of lecturers and specialists-practitioners, whose theoretical knowledge and business
experience enable managerial skills development of the students. Thanks to them, the standard of the services
providedbytheschoolequipsthegraduateswithcompetitiveedgeontheinternationaljobmarket.Newgenerations
of staff taught in CSB CUE are prepared to manage in modern style, according to the world standards.
It is not possible to speak about business, if there are no strong and extensive relations with it. Good
corporate relations guarantee not only the quality, but also adequacy of the program offered by the School.
Cooperation in projects, presenting good practices, financial and material support, exchange of information are
the tools, thanks to which the theoretical content presented in the School gain practical dimension.
In order for the educational program at CSB CUE to prepare students in a complex way, we also
conduct a large-scale cooperation with local councils units, companies, culture centres, colleges and vocational
colleges as well as intensive didactic and research cooperation with foreign institutions. Significant participation
in conferences and international symposiums yields many scientific publications, articles, elaborations as well as
permanent improvement of the level of conducted studies.
Membership of CSB CUE means participation in a scientific-business platform, enabling exchange of
business experience and knowledge about the latest trends of the economy. Our Graduates understand changes,
follow them and are looking for modern solutions.
The motto of CSB CUE – Dare to do something valuable (Aude aliquid dignum) are not only lofty
words, but a task that we set for every day. I would like to encourage you to participate in the reality, in which
the courage – rather than fear – stipulates directions of development.
Prof. Andrzej Chochół, Ph.D. Eng.
Rector
Cracow University of Economics
6. 6 Cracow School of Business CUE
cracow school of business CUE
Cracow School of Business of Cracow University of Economics has been
operating for 22 years. The School focuses on teaching activities including
post-diploma programmes and a wide range of courses as well as research,
consulting and publishing activities to the needs and challenges of today’s
market.
Cracow School of Business CUE is a specialized teaching unit, offering postgraduate
studies and a wide range of courses, as well as conducting research, consulting and publishing
activity. The School constantly expands the offer by new majors, adapted to the needs and the
challenges of today’s market. Dynamic development and successes achieved place CSB CUE high
in Polish rankings. Also its renown on the international stage grows.
The School continually cooperates with companies, culture centres, universities and
vocationalcollegesinthecountry,inBielsko-Biala,Częstochowa,DąbrowaGórnicza,Kielce,Nowy
Sącz, Nowy Targ, Rzeszów, Tarnobrzeg, Tarnów and Warsaw for 22 years. Equally broad contacts
connect CSB CUE with foreign universities, including, among others the Stockholm University
(Sweden), St. Gallen Business School (Switzerland), Grand Valley State University, Suffolk
University, University of California (United States), France Business School (former Groupe ESC
Clermont-Ferrand, Graduate School of Management from France) or University of Johannesburg
(South Africa) and Roosevelt University, as well as Clark University (USA).
Cracow School of Business CUE actively supports and takes part in numerous student
projects and initiatives e.g.: Eliteski AZS of CUE Cracow, activities of student scientific groups
“Grasz o staż” (“Play for Internship”), “Twoja wizja rozwoju przedsiębiorczości (Your vision of
entrepreneurship development)”, simulative-decision-making TEES games.
Cracow School of Business CUE, since 1994, has been conducting MBA managerial
studies. As it is apparent from the rating, prepared by the Association of Managerial Education
FORUM over the last two editions, the Executive MBA Programme, conducted together with the
Stockholm University School of Business, was found to be within the professional plus class of
the best MBA programmes. The same class also included the International MBA Programme,
inaugurated in 2006, conducted entirely in English together with St. Gallen Business School.
7. www.ksb.uek.krakow.pl
Cracow School of Business CUE
partners of csb CUE
EFMD
Among the best MBA studies in Poland, in MBA Perspektywy® 2012 Ranking the International
MBA Programme came 8th, and the Executive MBA Programme – 9th.
Cracow School of Business CUE is a member of EFMD – European Foundation for
Management Development – an organization granting accreditation, among others, EQUIS and
EPAS. In addition, it is related to EMBS – European Management of Business Sciences Consortium;
NIBES – Network of International Business Economic & School; ESSAM program – European
Summer School for Advanced Management, Aarhus School of Business, Aarhus University
(Denmark).
Cracow School of Business CUE offers postgraduate studies at almost 70 majors. In
the course of development of subsequent editions of the studies at Cracow School of Business
CUE many projects were created, designed to integrate students and graduates of the MBA
programme and the world of business.
ForeightyearsCracowSchoolofBusinessCUE hasbeentheorganizeroftheInternational
MBA Congress – the only project of this type in Poland. Its aim is combining knowledge and
practice around the latest trends in management.The environment of students and alumni of the
MBA programme from CSB CUE is focused in MBA Alumni CSB Club. The idea aims at integration,
as well as creation of opinion-forming environment in the Polish business. Numerous meetings
with leaders, members of boards of companies and corporations, are intended to present
to students the practices applied in business. A very important role is played by training and
integration, national and foreign trips, study visits and visits to companies.
The number of students and growing interest in the educational offer is the proof
of professionalism, as well as a strong brand Cracow School of Business CUE enjoys among
institutions organizing postgraduate studies.
Cracow School of Business CUE constantly adjusts its offer to the
requirements put forth by the market. CSB CUE in the Best Partner
in Business in the category of “Education” in the nation-wide
competition organized by the Home&Market magazine – in the
edition of 2012 and 2011. For several years, it has been awarded
the Best Product for Business in the category of managerial
education in the competition of Gazeta Finansowa.
7
8. Cracow School of Business CUE8
International MBA – European Multicultural Integrated Management
Programme, is a specialist, managerial program designed especially
for the managers working in international environment.
Mission of CSB CUE
The goal of Programme is:
to provide knowledge enabling continuous development and deepening managerial skills
to increase the efficiency, measured by achieved financial results and intangible assets
to work out team management skills and employees’motivating skills
in a constantly changing international environment
The mission of the Cracow School of Business CUE is to provide knowledge
making it possible to constantly raise qualifications and skills, and thus
to achieve the students’ personal and professional objectives and market
entities’ business objectives, adapted to the needs of the environment in
a long-term perspective.
The mission is being accomplished by the implementation of a strategy increasing the
School’ssignificanceintheprocessofshapingbusinessthrougheducatingqualifiedmanagement
personnel, teaching ethical behaviour in business, expanding scientific-research cooperation
with foreign universities and scientific centres, participating in conferences, training courses and
seminars related to internationalization.
Programme objective
9. www.ksb.uek.krakow.pl 9
ThelocationSt.Gallen,knownamongstspecialistsinthefieldduetothesescientificachievements
as“Management Valley St. Gallen”, is today the powerhouse of the conceptual further refinement
oftheSt.GallenManagementApproach.TheprivatelyorganisedSt.GallenBusinessSchool(SGBS),
which, along with other St. Gallen institutions, achieves the highest success internationally in the
practical implementation and wider diffusion of the St. Gallen Management Approach through
its seminars, management programs and business consulting services, make St. Gallen today a
training venue with a unique standing worldwide as a source of knowledge and generator of
impulses in the sector of Management Training and Further Development.
More information on the website www.sgbs.com
Partner of the Programme
St. Gallen Business School is one
of the best schools in German-
speaking area (Germany/Austria/
Switzerland) and a leading school
of management in new St. Gallen
Management Valley, where around
150 consulting companies are
situated.
Since the early 70’s St. Gallen has steadily
developed into the centre of modern
Management Training. The approach of the
St. Gallen Management Model, developed
by Prof. (emer.) Dr.h.c. Knut Bleicher into the Concept of Integrated Management, today enjoys
internationally in equal measure recognition and popularity. It has meanwhile had a lasting
effect on the thinking of successive generations of management with the result that the St.
Gallen Approach is today put into practice by an ever growing spectrum of users, yet providing
a framework with which managers, thanks to a better knowledge of the overall context, are
themselves able to pinpoint problems and identify their possible solutions.
10. Cracow School of Business CUE
curriculum design
The curriculum has been composed so that to allow efficient practical implementation
of the integrated approach to management, including its international aspects through
participationinthemodulesinthefieldofLeadershipandamulticulturalteammanagement,
controlling and finance, integrated management, change management and international
marketing, functioning of the global organizations and by focusing of the personal career
development of participants on the functioning in an international environment.
The International MBA Programme takes four semesters, during which classes are divided
into thematic blocs areas. The fourth semester is also devoted to preparation of the diploma
thesis as well as strategic business game.
The studies comprise 1400 hours (423 hours of classes plus 977 hours of one’s own project
work). At least 2.5 hours of students’own project work can be attributed to 1 hour of classes.
In each semester the students devote more than 200 hours of their own project work their
individual development.
Objectives are arranged in the way allowing the students to pursue the education process
most effectively. For this reason, in the first place, subjects related to basics of business are
planned, and in the following semesters, the lecturers present more advanced issues. As a
result, students with diverse education, qualifications and business experience can better
use the knowledge provided to them.
To the Programme’s curriculum additional subjects, the so-called electives, are implemented,
in response to the current market demand and observed external trends. As a result, students
receive an exceptional programme adapted to the changing environment, maintaining the
core subjects.
100% of classes are conducted in English. English is also used during assessments and final
examinations, and when preparing and defending the diploma thesis.
Classes are conducted in various forms which allow to understand individual business
processes, to exchange experiences with other participants of the program, to know
specialists’ opinion and the latest trends in enterprise functioning. Formula of the classes
is largely focused on solving real business problems. Classes include: courses in enterprises
– Study Trip to Switzerland, business case studies, lectures, exercises, workshops,
presentations,virtual decision and simulating games, team projects.
The classes are held on weekends (Friday, Saturday, Sunday) on average once a month.There
are 4 to 7 sessions within one semester.
10
11. www.ksb.uek.krakow.pl
curriculum design
Semester 1 Semester 2
Subject
No. of
hours
Subject
No. of
hours
Integrated Management 22 Controlling 20
Sales Management 20 Leadership 10
Organizational Structures 7 Economics 20
Process Management 15 Business English 6
Financial Management 20
Electives: International Corporate
Finance
13
Project Management 20 Study Trip Switzerland 10
Business English 4
Study Trip Poland 20
total hours in semester 1 128 total hours in semester 2 111
Semester 3 Semester 4
SUBJECT
No. of
hours
SUBJECT
No. of
hours
Self Management 22 Business Game 22
Multicultural Human Resources
Management
20 International Marketing 20
Implemeting Change 20 Electives: Managerial Accounting 12
Strategic Management 22 Electives: Strategic Price Management 12
Research Frameworks 4 Business English 4
Business English 6 Project Tuition 20
total hours in semester 3 94 total hours in semester 4 90
Total number of hours in the IMBA Programme 1400 h – include 423 hours of classes and 977 hours of
one’s own project working
3rd and 4th semester is also dedicated to writing diploma thesis
Networking Activities MBA Alumni CSB Club, International MBA Congress
11
12. 12 Cracow School of Business CUE
study trips
„Applicable,international,integratedmanagementknowledge
professionally and meaningfully conveyed!
Becauseofrisingcompetition,globalisationandinternationalisation
markets are getting more complex. That’s why requirements for
contemporary, modern management are constantly rising. As a
consequence managers have to give proof of their efficiency and
effectiveness in every single decision. Reducing complexity and
systemic, integrated thinking are at the heart of the St. Gallen
Management approach. Only managers who learned to use an
integrated approach including international aspects will be able to
manage a successful and prospering development of their business
venture. The European Multicultural Integrated Management
Program, International MBA, is a specific managerial program designed for managers who are working
ininternationalenvironments.TheprogrambytheCracowSchoolofBusinessandtheSt.GallerBusiness
School, elaborated according to the latest standards, covers the most important knowledge regarding
global management, investment and finance, controlling, change management, leadership and
directing of multicultural teams, functioning of global organizations and much more.”
Ronald Ivancic, Mag. mult.
Director International Programs, St. Galler Business School
The International MBA Programme includes two trip sessions: one in
Poland, the other to St. Gallen Business School in Switzerland – partner School
oftheProgramme.
The trip session in Poland is connected with classes in teambuilding and teamworking.
The foreign session is connected with lectures and visiting companies. During the visits
participants discover international business solutions ready for introduction in companies
and develop their own practical experience. They participate in presentations on international
management, strategy, development of the visited enterprises.
So far company visits were organized in: UBS Bank, Chronometry Bayer – Patek Philippe,
Hotel Savoy, Just AG, Wurth, Modine Europe GmbH, SFSintec AG, Hotel Steigenberg in Davos,
Credit Suisse Zurich, Grand Hotel Palace in Lucerne, Julius Bar – Swiss Private Banking Group,
ChocolaterieMaestrani, Monstein Brewery, Avalog Zurich, Uster Technologies AG, H. Moser &Cie,
Belimo Automation AG, AMAG/Porsche Zentrum Zurich, Reader’s Digest.
14. 14 Cracow School of Business CUE
faculty for the programme
corporate relations, internationalization
Cracow University of Economics faculty – high-class specialists who, apart from scientific
work, are in constant contact with business practice,
business practitioners who are experts in a given field and deal with it in their everyday
professional work from e.g. BaticBerg Consulting, Simon-Kucher&Partners, Starwood Hotels
& Resorts,
faculty from other teaching centres e.g. St. Gallen Business School (Switzerland); France
Business School (former Groupe ESC Clermont-Ferrand, Graduate School of Management
from France); Sawyer Business School, Suffolk University (USA); University of Johannesburg
(RSA); Heller College of Business Administration, Roosevelt University (USA), University of
Texas Dallas (USA), Lviv Institute of Banking, University of Banking of the National Bank of
Ukraine.
The lecturers conducting the classes are:
The School, functioning within a University with a long-standing tradition,
is aware that professional teaching personnel is its core value. It consists
of lecturers and specialists-practitioners whose theoretical knowledge and
businessexperiencemakesitpossibletodevelopthestudents’management
skills.
Due to lecturers
from all over the world, the
students gain an international
perspective, learn the
aspects of business and the
mechanisms of functioning on
foreign markets.
15. www.ksb.uek.krakow.pl
Lecturers’ opinions
„The success of both individuals and companies in global, turbulent and
culturally diverse environments requires competent and engaged people.
The main factors determining high performance on international markets
includestechnicalskills,motivationofmanagersandspecialists,theirsocial
competencies, and in general, a new mindset. The only effective strategy to
face this challenge is constant learning. An important element of the life-
long learning philosophy and educational systems are MBA programs.
An International MBA is an offer for people who want to learn and improve
their competencies with the special focus on international aspects.
Multicultural Human Resource Management is one of the moduls in
Curriculum. Studying International Human Resource Management
students will be encouraged not only to learn and discuss specific issues
like expatriate management, personnel development, performance
management or diversity, but also to go beyond the boundaries created by
national, cultural, and personal features everybody has. „
Aleksy Pocztowski, PhD, Habil.
Professor of Strategic International Human Resource Management
Cracow University of Economics
15
„Every successful project starts with an investment!
To be successful means to understand what management superiority
means in practice and to understand how the figures can help you to
make better decisions to create value. These considerations are at the
heart of the modules Finance and Controlling. You learn to interpret the
annual reports and analyze the financial situation from different points of
views (managers, bankers, shareholder) and you get the skills to optimize
you decisions (for example in investment calculations). During the whole
programthereferencetothepracticeisveryimportant.Therefore,thewhole
education is using actual case studies. At the end of the MBA-Program the
participants can run their own company in a business simulation. In this
business simulation the participants prove their skills in a hard competition.
For sure a hight return on investment!”
Daniel Gfeller, lic. rer. pol.
Speaker (Financial Management & Controlling)
St. Gallen Business School
Daniel Gfeller, lic. rer. pol.
Speaker (Financial Management & Controlling)
St. Galler Business School
16. 16 Cracow School of Business CUE
diploma
MBA diploma issued by Cracow School of Business CUE and St. Gallen Business School
certificate issued by Cracow School of Business CUE
“TheMBAdiplomaisaprestigiousdocument,becausethetitleitselfissignificant
- explains Piotr Bula, Director of the Cracow School of Business - MBA title does
not need to be explained to anyone around the world. Diplomas that Cracow
School of Business CUE hands our graduates are documents issued by the two
renowned universities. In addition to the Cracow University of Economics it is
the St. Gallen Business School, one of the best business schools in the German-
speaking region (Germany / Austria / Switzerland). Diploma of these two schools
is a good investment for both employers and trainees themselves. Graduates
of the International MBA Programmes get promoted in the current companies;
they are transferred to higher positions or establish their own business. It is also
connected with obtaining higher remuneration, which enables quick return on
investment being the MBA studies. Their position on the market is strong and
stable”
Students having defended the thesis received:
17. www.ksb.uek.krakow.pl
„St. Gallen Business School and Cracow University of Economics are
modern and dynamic educational centers with an excellent staff of
professors and teaching an interesting offer. I have chosen the MBA
studiesatCSBCUEbecauseofthefactthattheyguaranteeanappropriate
level of knowledge and provide the opportunity to acquire a reputable
degree. However more valuable than a diploma are management skills
gained from studying that work well in practice and let me continue
to benefit at work. MBA studies have refreshed and enhanced my
understanding of the business environment and strategic management,
have expanded the range of business skills required to develop myself
as a successful entrepreneur. Good atmosphere in the class, a group of
students from various business environments, positive feedback for staff
and professional level were among the major factors that speak for
choosing that course. During the workshop professors were trying to find
answerstoallquestionsraisedbyus.Workshopswereagreatcontribution
to the discussion how the theory of business translates into practice in different companies, ranging from large
multinational corporations to Polish family companies. We had an opportunity not only to listen to the teacher,
but to debate as well. I have felt as a part of an exciting, demanding, intellectual and personal adventure that
will lead to greater personal satisfaction.”
After several years of experience in various roles in HP Enterprise Business,
being encouraged and supported by my management I have decided
to undertake new challenge and start MBA studies. I have found the
International MBA program conducted by Cracow School of Business
and St. Gallen Business School being a combination of practical and
theoretical knowledge providedin a very innovative and ofteninteractive
way. From the beginning it was very important for me to find a part-time
MBA study program that would allow in the same time to continue to
work and develop professionally within my company. International MBA
Program is conducted fully in English which is great advantage both for
people working in corporate environment as well as those managers
who want to challenge themselves as entrepreneurs. I think participation in MBA program helps to
discover the self-confidence that one was never aware of.Ithas helped me to go into difficult or stressful
situations and find solutions or achieve goals in different way than before. It is also a great opportunity
to gain a powerful network of business contacts. There are many other benefits of the MBA that include
the actual learning – which is provided by professors coming from different international universities
who often arepractitioners connected to the world’s top companies. The overall experience is enriched
by meeting the classmates from study group, meeting many people and gaining new friends during
various seminars and study trips.
Adam Duda
4th Edition of International MBA Programme of CSB CUE,
Planning & Communication Manager, Hewlett-Packard, Munich, Germany
Joanna Sasak
4th Edition of the International MBA Programme of CSB CUE
CFO, Vice President, GK Orlen, Warszawa
Alumni’s opinions
17
18. 18 Cracow School of Business CUE
evidence for programme reputation
Ranking of Perspektywy
In 2012, in the MBA ranking organized by Perspektywy assessment covered 28 best
Polish programmes.The International MBA Programme came 8th among the best MBA studies in
Poland, which meant a promotion from the 9th place in 2011.
Rating of SEM Forum
Rating of MBA programmes is organized every two years by Stowarzyszenie Edukacji
Menedżerskiej FORUM (Association of Managerial Education FORUM). CSB CUE has been taking
part in it since its first edition in 2006.
The 4th edition of the MBA rating 2012 included 30 programmes, mainly from academic
centres in Warsaw, Poznań, Wrocław, Gdańsk and Cracow. The team of experts assigned
programmestothefollowingfiveratingclasses:master,professionalplus,professional,promising,
aspiring.
In 2010 and 2012 the International MBA Programme offered by CSB CUE was qualified
into professional plus class.
Other
CSB CUE was awarded by The‘‘GazetaFinansowa”among the best products for business
2009 in the category„School of Business” for a broad offer of postgraduate and MBA studies, as
well as qualified and experienced personnel.
The International MBA Programme of the Cracow School of Business CUE
is well evaluated in national ratings and rankings of MBA Programmes.
Results show that it is one of the best in Poland.
20. 20 Cracow School of Business CUE
recruitment
The International MBA Programme is addressed to managers who are wor-
king in international environment and who wish to develop their manage-
rial, motivating and leadership skills.
Recruitment process consists of three stages:
Stage I: submitting the required documents
Stage II: entrance examination (modelled on the basis of GMAT test)
Stage III: the interview
For more information see: www.ksb.uek.krakow.pl
Candidates of the Programme must have a university degree at the level of the 2nd
degree studies – MSc. or the 1st degree studies – BSc. or Eng. It is also required to have at least
three-year experience on an independent managerial position, and a very good command of
English.
Students of the Programme show diversity not only in professional experience, but also
the education profile, the number of years of professional activity, the type of functions perfor-
med and the related responsibility scope. That is why the School pays much attention to the
recruitment process and compliance with the entry criteria.
21. 21www.ksb.uek.krakow.pl
participation costs
The cost of full International MBA Programme amounts to 11 900 €.
That tuition fee may be remitted in installments.
The breakdown of installments is presented below:
1st installment (30 % of fee) – 3570 €
2nd installment (25 % of fee) – 2975 €
3rd installment (25 % of fee) – 2975 €
4th installment (20 % of fee) – 2380 €
Each installment must be remitted prior to the beginning of each semester.
The offer contains:
• unique opportunity to study with international groups
• training and integrative trip in Poland,
• study trip to Switzerland,
• printed materials for classes prepared in the graphic form, handbooks,
• examinations,
• diploma thesis examination,
• Intranet,
• wireless Internet access,
• library training,
• possibility to use the collection of Cracow University of Economics Library,
• meetings with business leaders within MBA Alumni CSB Club,
• catering during classes,
• free car parking place within the campus of the University.
22. 22 Cracow School of Business CUE
MBA ALUMNI CSB Club
Sustaininggoodrelationswithgraduatespresentsasignificantpotentialfor
the School.Therefore, since 2005, it has given these activities a form of MBA
Alumni CSB Club (initially MBA Club), whose members meet once a month.
Within the MBA Alumni CSB Club, students meet with business leaders, members
of international company and corporation boards of directors, who share their professional
experience. Students have access to up-to-date knowledge in the field of management
due to meetings with the representatives of the following companies: Lotos Group, Statoil,
IBM, Gaz de France, IIC Partners, Alior Bank, Warsaw Stock Exchange, Silgan White Cap, OBI,
KompaniaPiwowarska, DZ BANK, Bahlsen. As part of the MBA Club, visits to companies are also
organized. The website of the Club www.ksbalumnimba.pl contains news, invitations, current
information concerning the Club, the School and the University, job offers, and invitations to
international educational projects. In addition, an important element is a site available after
logging in only for the Club members, in which Internet business cards of the alumni can be
found. In this way, people creating the community of the Club may always keep in touch. Creation
of an integrated and opinion-forming environment of MBA is a priority of the MBA Alumni CSB Club.
‘‘MBA Alumni CSB Club at CUE performs an integrating function
between the environment of MBA alumni. The Club is evolving and
within 8 years of its operation, it has had, and still is dealing with the
following issues:
1. Networking and exchange of experiences among club members.
2. Exchange of opinions about current economic events.
3. Preparation of annual International MBA Congress.
4.Meetingswithexperiencedmanagerswithproventrackrecordwho
share knowledge during club meetings. Such meetings, especially for
fresh alumni, are value added to graduation. Thanks to meeting with
practitioners they can expand their knowledge with the experience
of older colleagues and view their own projects or issues from a
broader perspective’’.
Marek Rajca
Marek Rajca, General Director and Director of
Silgan White Cap Poland Factory in Niepołomice.
Member of the Board of MBA Alumni CSB Club.
Graduate of the 8th Edition of Executive MBA
Programme CSB CUE/Stockholm University.
A manager with 21-year long experience in
managementofoperatingactivitiesandmanaging
business in Poland in international corporation.
24. internationa
l mba congress
CSB CUE, as the only school in Poland, organizes the International MBA Congress.
This is a project integrating the worlds of science and business on the one hand,
and the world of MBA students and graduates from Poland and abroad, on the other.
Thanks to the Congress, MBA students and graduates, namely people holding managerial
positions, may exchange experience in the field of management, not only in the domestic, but also the
international aspect. Foreign guests and MBA students participating in the Congress make it possible to
create an active platform of international communication and cooperation.
During the International MBA Congress, organized on an annual basis, students have an
opportunity to learn how experts from the world of business cope with management. The congress
panels are run by top-class specialists from various trades – representatives of leading companies,
showing the trends occurring in business. Additionally, Congress participants take part in Study Visits
– visits to companies which are example of interesting management models. In 2012, these included:
Motorola, Nokia Siemens Networks, Coca-Cola, Silgan White Cap Polska, Cracow Technology Park.
„It is a great pleasure and an honour to work with, and for the professionals. This
was also the case in cooperation with Cracow School of Business CUE, the main
organizer of the 8th International MBA Congress 2012. It was for us, i.e. for Group
A05, a very demanding and constructive partner. For six months of cooperation we
have discovered an efficiently operating structure of the School office and its very
devoted and professional staff. We very much appreciate this experience , and we
are hoping for further contacts with Cracow School of Business CUE and the MBA
environment.”
„The MBA Congress constitutes a unique idea of the integrity of the MBA sector in
Poland, including both business and networking platform of cooperation between
alumni of the MBA Programs. The strategic goal for Cracow School of Business CUE
to build a strong relationship with its students and alumni also becomes visible. I
have been executing the MBA Congress for 7 years, developing the idea from the
very beginning, interacting with other MBA schools in Poland and abroad and bu-
ilding a repetitive formula of the congress. I believe that such initiatives are crucial
for developing high standards of the MBA education in Poland. There are many
stakeholders in this process, among them students, alumni, MBA programs, busi-
ness. In times where, executive education becomes not only a competitive advan-
tage but a must for business leaders, universities shall enforce blended education
and interaction. The idea of the MBA Congress initiated by the Cracow School of
Business CUE fulfills such goal. Every year, MBA Congress brings together alumni
from different MBA programs. They represent very different companies, sectors, functions and experience. What is
common is the MBA education and ambition for self-improvement, self-development. That’s a great opportunity to
meet new business partners, to exchange business ideas, to discuss problems faced by individuals and companies,
to work out solutions. That is also quite innovative environment where you can create new ideas. It differentiates
the congress form other trade conferences where you usually find people from similar sectors or positions. Another
important part of the MBA Congress is the roundtable of MBA Programs Directors. That is an informal meeting where
they can discuss strategic market and structural changes and present best practices implemented in their schools.
Finally, the MBA Congress in a business conference, where every year, new trends and business case studies are pre-
sented. The MBA Congress represents a great example of the mature strategy to build effective cooperation between
the alumni and the school.”
Magdalena Petryniak
MBA Congress Coordinator 2005-2011
Conference and Events Director, Harvard Business Review Poland
Piotr Wilczek
President of the Board, Grupa A-05 Meetings&Events
24
26. 26 Cracow School of Business CUE
Internationa
l learning experience
lecturers with corporate experience and business practitioners working for companies
(e.g. Baltic Berg Consulting Sp. z o.o., Simon-Kucher&Partners, S&T Services Polska,
Starwood Hotels & Resorts);
company visits and participation in presentations on corporate management during
StudyTrip to Switzerland,e.g UBS Bank, Chronometry Bayer – Patek Philippe, Hotel Savoy,
Just AG, Wurth, Modine Europe GmbH, SFSintec AG, Hotel Steigenberg in Davos, Credit
Suisse Zurich, Grand Hotel Palace in Lucerne, Julius Bar – Swiss Private Banking Group,
ChocolaterieMaestrani, Monstein Brewery, Avalog Zurich, Uster Technologies AG, H.
Moser &Cie, Belimo Automation AG, AMAG/Porsche Zentrum Zurich, Reader’s Digest;
participation in the MBA Alumni CSB Club hosting the presidents and top executives
of such companies as: Lotos Group, Statoil, IBM, Gaz de France Poland, IIC Partners
Executive Search Worldwide, Warsaw Stock Exchange, Bloomberg Government, DZ
BANK, Bahlsen;
participation in International MBA Congress, with the panel discussions attended by the
representatives of power supply sector (ENERGA SA, TAURON SA, WEST LB, BP, Lotos SA),
banking sector (PKO BP, Alior Bank, Grupa Integer.pl, Bank BPH, Bank ING, Lukas Bank), IT
sector (STATSOFT, SAP Business Intelligence, S&T).
Corporate learning experience:
Lecturers with
foreign experience:
Switzerland, Austria,
USA, France, Hungary,
Fiji.
Exchanging experience
within the group and also
within the MBA Alumni
CSB Club with foreign
students and graduates
of MBA programmes.
Study Trip to Switzerland
– participation in lectures
provided by partner school
of St. Gallen Business
School.
Participation
in International MBA
Congress where foreign
guests and MBA students
create an active platform of
international communication
and cooperation.
27. www.ksb.uek.krakow.pl 27
The library
It is Cracow’s third largest academic library and Poland’s second largest economic
library. The range of subjects of the Library’s collections reflects the profile of University faculties
including economic sciences, finance, management, commodity science, social sciences and
humanities as well as selected technical sciences and IT.
The Library boasts a rich book collection – approx. 330,000 volumes and 875 titles of
current printed journals. In addition to that, it subscribes to more than 107 prestigious data
bases (bibliographic, full-text and statistical ones). Apart from the multi-disciplinary data bases,
made available under the domestic licence (Springer Link, ScienceDirect, EBSCOhost, and Web
of Knowledge, Science archives and Nature), the Library offers specialised data bases: Bankscope,
Emerald, EMIS Emerging Markets Information Service, Global Market Information Database,
MUNICIPIUM, CEIC, OECD iLibrary, selected e-book collections (ebrary, ibuk.pl czytelnia on-line),
e-journals (JSTORE, etc.), as well as related data bases (Infor Lex Biblioteka, LEX, etc.).In total the
Library offers access to approx. 6 600 thousand electronic journals and 91 950 e-books.
The Library of Cracow University of Economics is the only one in Poland, to have
a representative at the European Business School Advisory Board of EBSCO. The EBSCO
Information Services is the world’s leading information agent providing consultative
services and cutting-edge technology for managing and accessing quality content.
Together with EBSCO Publishing it has satisfied information needs for more than 65 years.
By placing customers at the core of business, this firm has tapped their ingenuity to assist
in developing the high quality products.
The Library is in the process of becoming a part of the European Business
Schools Librarians’Group.The purpose of EBSLG is to provide a pan-European
forum for the directors of the libraries of leading European business
schools.
The Main Library of Cracow University of Economics is an inter-
faculty unit; it provides various services and carries out teaching
and scientific activities. It also serves the needs of Cracow’s and
Małopolska’s entire scientific community.
28. 28 Cracow School of Business CUE
Firstly, extensive contacts of the School with business entities enable acquisition of direct
information on trends in management and, consistently with the mission of the School,
designing an offer suitable for expectations of the society. As a result, students of CSB CUE
receive, at every stage of education, a proposal compliant with the current trends. The
IMBA students participate in classes with academic employees and in business practices
related to the areas of sustainable development.
Secondly, IMBA students and graduates have the possibility to participate in guest lectures
associated with these issues in the MBA Alumni CSB Club. The lectures are delivered by
managers and specialists implementing CSR in their companies, e.g. expert’s lecture on
sustainable development with KompaniaPiwowarska (SABMiller Group), Project Manager
from Bundesrechenzentrum (Austria) on Green IT, an academic from the University in
Texas (USA) on conscious capitalism, an academic from the University of Johannesburg
(South Africa) on diversity management.
Another proposal of CSB CUE for students and graduates of the International MBA
Programme is the International MBA Congress, during which issues associated with
sustainable development are discussed as the essential issues in company management:
business ethics, security of electricity supply, as well as seeking unconventional energy
sources.
For students of the Programme, also visits to companies are organized under the Congress,
the Club and integration trips. During Study Visits there is a possibility to get to know how
goodpracticesofsustainabledevelopmentareimplementedincompanies,i.e.: Kompania
Piwowarska (SABMiller Group), Coca-Cola, Silgan White Cap Poland, Motorola.
Last but not least, it is worth highlighting the activity of students in arranging and co-
organizing good practices at the School. These are the activities for the local community
supportingpeopleinneed,youngpeople,artists,students,e.g.:theannualCharityauction
„Człowiek nie jest sam” (A man is not alone), „Grasz o staż” (Play for internship) contest,
projects of the Student Parliament, the Academic Sports Association. CUE conducts, in
its strategy, the ecological action – EKOUczelnia (EKOUniversity) Competition – planting
trees, collection of waste paper.
Cracow School of Business CUE, in the development strategy, endorses
actions of CSR, that is those focused on social interests and sustainable
development.Asanorganizationeducatingthemanagerialstaff,theSchool
aims not only at education in this field, but also implementation of good
business practices of CSR in the national and foreign aspect in their activity.
CSR in Cracow School of Business CUE
29. CUE is a university educating approx. 22 000 students from
Poland and abroad every year. The largest number of students
comes from countries, such as: Austria, France, Spain, the
Netherlands, Germany, Portugal, Hungary, Italy, the USA but
also from Australia, Bulgaria, Montenegro, Iceland, Canada,
Lithuania, Mexico, Serbia, Taiwan. CUE offers 17 majors in
various forms of education.
The University employs 755 lecturers.
The University has 28 buildings (of which 17 are used for teaching
purposes), 138 lecture rooms, 25 computer laboratories, 11
scientific laboratories, 20 workrooms. Additionally, the students
may use a library, a cefeteria, a swimming pool, tennis courts and
a sports field, a sports and entertainment arena, 2 dormitories,
the CUE museum.
22 000
17
755
98 767
28
CUE offers 17 majors in various forms of education.
So far, 98 767 people have graduated from the University (in the last
academic year 2011/2012, the number was 5882 graduates).
facts & figures
29
The School offers almost 70 postgraduate majors, MBA management
studies, courses and training courses and research programmes.
The Director of CSB CUE is responsible for almost 1600 students
the School educates on an annual basis as part of the offered studies
and for the cooperation with CUE’s 180 academics, 149business
practitionersand36lecturersfromotherteachingcentresfromPoland
and abroad who run classes at the School.
32. Cracow University of Economics
Cracow School of Business
27 Rakowicka Street
31-510 Cracow, Poland
MBA Office
phone: +48 12 293 55 68, e-mail: imba@uek.krakow.pl
