2. CHINA PAPER &
PAPERBOARD
CONTAINER MARKET
REPORT
Beijing Zeefer Consulting Ltd.
October 2011

3. INTRODUCTION
This report discusses the paper & paperboard container market in China
mainly from the following sections.
- Size of Paper & Paperboard Container Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China paper
& paperboard container market size, industry sales revenue and domestic
paper & paperboard container output in 2008 - 2010, this report presents a
picture of the real development of paper & paperboard container market in
China and changes in the overall market size.
- Hot Areas of China Paper & Paperboard Container Market
Based on the comparison and analysis on China's paper & paperboard
container production and import in different provinces or cities, this report
points out those hot areas in China for paper & paperboard container market
deserve most attention.
- Top 10 Enterprises in China Paper & Paperboard Container Industry
Based on the comparison and analysis on top 10 leading enterprises in China
paper & paperboard container industry in terms of sales revenue, market
share and number of employees, the report shows their positions in the paper
& paperboard container market in China. Additionally, this report lists basic
contact information of the top 10 leading enterprises.
- Market Share and Market Structure of China Paper & Paperboard
Container Market
This report analyzes the paper & paperboard container market share
distribution in China by segments based on enterprises nature (leading
enterprises, foreign enterprises, state-owned and private enterprises), imports
of paper & paperboard container product and regional markets in China in
terms of sale revenue, profitability, production volume, number of enterprises
and the value of imports... The report offers data on the market shares of
imported paper & paperboard container products, foreign enterprises and

4. enterprises in other forms. It also offers a comparison of profitability by forms
of enterprise ownership, presents a picture of the market share of leading
enterprises and the distribution of major regional markets in China. In
addition, the report figures out the structure and concentration ratio of the
current paper & paperboard container market in China by means of Bain's
Market Structure Classification and Index of CR4.
- Import and Export of Paper & Paperboard Container Products
In this section, the report includes the main source countries / regions of
imported paper & paperboard container products for China and their market
shares, the domestic destinations of imported paper & paperboard container
products in China and shares for these destinations, major export destinations
(countries or regions) for Chinese produced paper & paperboard container
products and shares of these destinations, major origins of the exported paper
& paperboard container products and their shares.
- Paper & Paperboard Container Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning paper & paperboard container products generally accepted in the
paper & paperboard container industry in China, including standard names
both in Chinese and English as well as their unified code numbers.
- Major Paper & Paperboard Container Importers in China
The report lists 10 major importers for paper & paperboard container
products in China and provides their contact information such as company
name, address, website, telephone number and fax number.
- Summary on Key Statistics of the Paper & Paperboard Container
Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Paper & Paperboard
Container Market Report presents the current situation, the growth rate and
profitability of the paper & paperboard container industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE PAPER & PAPERBOARD CONTAINER MARKET
SIZE ...........................................................................................................................3
2.2 ANALYSIS ON THE CHANGES IN PAPER & PAPERBOARD
CONTAINER PRODUCTION VOLUME IN RECENT YEARS.......................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR PAPER & PAPERBOARD CONTAINER
PRODUCTS ACROSS CHINA .............................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF PAPER &
PAPERBOARD CONTAINER PRODUCTS......................................................18
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED PAPER & PAPERBOARD CONTAINER PRODUCTS...........18
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................20
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23
CHAPTER 6 THE MARKET SHARE...................................................................25
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................25
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................25
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................27
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................29
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................29
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................30
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................32
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............32
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................34
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................36
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................38
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................40
7.1 ZHEJIANG SHENGDA PACKAGING CO., LTD. ....................................40
7.2 TETRA PAK PACKAGING (BEIJING) CO., LTD. .....................................41
7.3 TAIXING FUSTER COLOUR PRINTING PACKAGING CO., LTD.......41
7.4 SHANDONG WANGDAO GROUP CO., LTD..........................................42
7.5 SALFO GROUP CO., LTD. ............................................................................43
7.6 TETRA PAK PACKAGING (FOSHAN) CO., LTD. ...................................43
7.7 DAYE GROUP CO., LTD...............................................................................44
7.8 SHANGHAI ZHONGLONG PAPER CO., LTD. .......................................44
7.9 ZHEJIANG DAHUA PACKAGING GROUP CO., LTD...........................45
7.10 HONGXING PRINTING (CHINA) CO., LTD..........................................46
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................47
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................48
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CHAPTER 3
HOT SPOTS FOR PAPER &
PAPERBOARD CONTAINER
PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of paper & paperboard container mfg. enterprises
above designated size across China
Heilongjiang
22
Jilin
37
Inner Mongolia
18 Liaoning
Xinjian 196
Hebei Beijing
19
66
Tianjin
Shanxi 113 90
Ningxia Shandong
23 21
Qinghai <4 473
Gansu Henan Jiangsu
10 Shaanxi 119 Anhui 413
Tibet Shanghai
Hubei 109 171
Sichuan 136 Zhejiang
115 61 681
Chongqing Jiangxi
Hunan
70 Fujian
Guizhou 79
11 314
1-19 1
20-49 Yunnan Guangdong 20
29 Guangxi
795
50-89 57 50
90-139 90
140-529 140
Hainan
530+ 7 530
Guangdong, Zhejiang and Shandong are the major production bases for paper
& paperboard container in China. From Jan. to Nov. 2010, enterprises
engaged in paper & paperboard container production above designated size
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign paper & paperboard
container mfg. enterprises across China and the comparison of foreign enterprises and
enterprises of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 4259
of
全国 3426 4106
in term s of the num ber of num bers of foreign-funded
oreign-funded 592 648 622
enterprises in 2010 enterprises
e of ownership 3637
Private 1992 19% 2543 18% 2733rivate
18%
oreign-funded 592 6% 648 4% 4% nded
622
ctively-owned 14.60% 189 18016% 15%155
17%
Others 653 735 749
Private 58% 62% 64%
oreign-funded 85.40% 17% 16% 15%
ctively-owned 6% 58% 4%62% 64%4%
Others 19% 18% 18%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Collectively-ow ned Others
In 2010, among the 4,259 paper & paperboard container mfg. enterprises
above designated size across China, 622 are foreign enterprises, accounting
for about a share of 14.6% of all. In terms of the number of enterprises, there
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