2. CHINA INSTANT
NOODLE MARKET
REPORT
Beijing Zeefer Consulting Ltd.
September 2011

3. INTRODUCTION
This report discusses the instant noodle market in China mainly from the
following sections.
- Size of Instant Noodle Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
instant noodle market size, industry sales revenue and domestic instant
noodle output in 2008 - 2010, this report presents a picture of the real
development of instant noodle market in China and changes in the overall
market size.
- Hot Areas of China Instant Noodle Market
Based on the comparison and analysis on China's instant noodle production
and import in different provinces or cities, this report points out those hot
areas in China for instant noodle market deserve most attention.
- Top 10 Enterprises in China Instant Noodle Industry
Based on the comparison and analysis on top 10 leading enterprises in China
instant noodle industry in terms of sales revenue, market share and number
of employees, the report shows their positions in the instant noodle market in
China. Additionally, this report lists basic contact information of the top 10
leading enterprises.
- Market Share and Market Structure of China Instant Noodle Market
This report analyzes the instant noodle market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of instant noodle product and
regional markets in China in terms of sale revenue, profitability, production
volume, number of enterprises and the value of imports... The report offers
data on the market shares of imported instant noodle products, foreign
enterprises and enterprises in other forms. It also offers a comparison of
profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regional

4. markets in China. In addition, the report figures out the structure and
concentration ratio of the current instant noodle market in China by means of
Bain's Market Structure Classification and Index of CR4.
- Import and Export of Instant Noodle Products
In this section, the report includes the main source countries / regions of
imported instant noodle products for China and their market shares, the
domestic destinations of imported instant noodle products in China and
shares for these destinations, major export destinations (countries or regions)
for Chinese produced instant noodle products and shares of these
destinations, major origins of the exported instant noodle products and their
shares.
- Instant Noodle Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning instant noodle products generally accepted in the instant noodle
industry in China, including standard names both in Chinese and English as
well as their unified code numbers.
- Major Instant Noodle Importers in China
The report lists 10 major importers for instant noodle products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Instant Noodle Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Instant Noodle Market
Report presents the current situation, the growth rate and profitability of the
instant noodle industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE INSTANT NOODLE & OTHER CONVENIENT
FOODS MARKET SIZE ..........................................................................................3
2.2 ANALYSIS ON THE CHANGES IN INSTANT NOODLE & OTHER
CONVENIENT FOODS PRODUCTION VOLUME IN RECENT YEARS .....5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR INSTANT NOODLE & OTHER
CONVENIENT FOODS PRODUCTS ACROSS CHINA ................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................17
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................17
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF INSTANT
NOODLE & OTHER CONVENIENT FOODS PRODUCTS...........................19
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED INSTANT NOODLE & OTHER CONVENIENT FOODS
PRODUCTS........................................................................................................19
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................21
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................22
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................24
CHAPTER 6 THE MARKET SHARE...................................................................26
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................26
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................26
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................28
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................30
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................30
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................31
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................33
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............33
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................35
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................37
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................39
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................41
7.1 HENAN NANJIECUN (GROUP) CO., LTD...............................................41
7.2 HANGZHOU DINGYI FOOD CO., LTD. ...................................................41
7.3 JINMAILANG FOOD CO., LTD...................................................................42
7.4 TIANJIN DINGYI INTERNATIONAL FOOD CO., LTD. ........................43
7.5 HENAN KEDI FOOD GROUP STOCK CO., LTD.....................................43
7.6 HENAN SIMEITE FOOD CO., LTD.............................................................44
7.7 GUANGZHOU DINGYI FOOD CO., LTD. ................................................45
7.8 KUNSHAN UNI-PRESIDENT ENTERPRISES FOOD CO., LTD. ...........45
7.9 GUANGZHOU UNI-PRESIDENT ENTERPRISES FOOD CO., LTD. ....46
7.10 CHONGQING DINGYI FOOD CO., LTD.................................................47
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................48
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................49
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CHAPTER 3
HOT SPOTS FOR INSTANT
NOODLE & OTHER
CONVENIENT FOODS
PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of instant noodle & other convenient foods mfg.
enterprises above designated size across China
Heilongjiang
8
Jilin
13
Inner Mongolia
<4 Liaoning
Xinjian 23
Hebei Beijing
6
9
19 Tianjin
Shanxi 4
Ningxia Shandong
11 <4
Qinghai 41
<4
Gansu Henan Jiangsu
<4 Shaanxi 55 Anhui 14
Tibet Shanghai
Hubei 33 7
Sichuan 15 Zhejiang
23 5 17
Chongqing Jiangxi
Hunan
6 Fujian
Guizhou 16
4 12
1-3 1
4-5 Yunnan Guangdong 4
<4 Guangxi
30
6-9 6 6
10-29 10
30+ 30
Hainan
<4
Henan, Shandong and Anhui are the major production bases for instant
noodle & other convenient foods in China. From Jan. to Nov. 2010, enterprises
engaged in instant noodle & other convenient foods production above
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign instant noodle & other
convenient foods mfg. enterprises across China and the comparison of foreign
enterprises and enterprises of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes373
in the percentage of
全国 310 391
in term s of the num ber of num bers of foreign-funded
oreign-funded 87 101 103
enterprises in 2010 enterprises
e of ownership 288
Private 128 163
24% 24% 181rivate
26%
oreign-funded 87 101 103 nded
5% 5% 4%
Joint-equity 26.34% 15 18 15
Others 80 91 26% 92
28% 27%
Private 41% 44% 46%
oreign-funded 73.66% 28% 27% 26%
Joint-equity 5% 5% 4%
Others 26% 41% 24%
44% 46% 24%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 391 instant noodle & other convenient foods mfg.
enterprises above designated size across China, 103 are foreign enterprises,
accounting for about a share of 26.34% of all. In terms of the number of
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