2. CHINA CHINESE
MUSICAL
INSTRUMENTS
MARKET REPORT
Beijing Zeefer Consulting Ltd.
October 2011

3. INTRODUCTION
This report discusses the Chinese musical instruments market in China
mainly from the following sections.
- Size of Chinese Musical Instruments Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
Chinese musical instruments market size, industry sales revenue in 2008 -
2010, this report presents a picture of the real development of Chinese musical
instruments market in China and changes in the overall market size.
- Hot Areas of China Chinese Musical Instruments Market
Based on the comparison and analysis on import in different provinces or
cities, this report points out those hot areas in China for Chinese musical
instruments market deserve most attention.
- Top 10 Enterprises in China Chinese Musical Instruments Industry
Based on the comparison and analysis on top 10 leading enterprises in China
Chinese musical instruments industry in terms of sales revenue, market share
and number of employees, the report shows their positions in the Chinese
musical instruments market in China. Additionally, this report lists basic
contact information of the top 10 leading enterprises.
- Market Share and Market Structure of China Chinese Musical
Instruments Market
This report analyzes the Chinese musical instruments market share
distribution in China by segments based on enterprises nature (leading
enterprises, foreign enterprises, state-owned and private enterprises), imports
of Chinese musical instruments product and regional markets in China in
terms of sale revenue, profitability, number of enterprises and the value of
imports... The report offers data on the market shares of imported Chinese
musical instruments products, foreign enterprises and enterprises in other
forms. It also offers a comparison of profitability by forms of enterprise
ownership, presents a picture of the market share of leading enterprises and

4. the distribution of major regional markets in China. In addition, the report
figures out the structure and concentration ratio of the current Chinese
musical instruments market in China by means of Bain's Market Structure
Classification and Index of CR4.
- Import and Export of Chinese Musical Instruments Products
In this section, the report includes the main source countries / regions of
imported Chinese musical instruments products for China and their market
shares, the domestic destinations of imported Chinese musical instruments
products in China and shares for these destinations, major export destinations
(countries or regions) for Chinese produced Chinese musical instruments
products and shares of these destinations, major origins of the exported
Chinese musical instruments products and their shares.
- Chinese Musical Instruments Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning Chinese musical instruments products generally accepted in the
Chinese musical instruments industry in China, including standard names
both in Chinese and English as well as their unified code numbers.
- Major Chinese Musical Instruments Importers in China
The report lists 10 major importers for Chinese musical instruments products
in China and provides their contact information such as company name,
address, website, telephone number and fax number.
- Summary on Key Statistics of the Chinese Musical Instruments
Industry in China
Based on the concise analysis on the sales revenue, number of enterprises,
total profit, total loss, total assets, return on the asset and profit margin as well
as other key statistics, China Chinese Musical Instruments Market Report
presents the current situation, the growth rate and profitability of the Chinese
musical instruments industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE CHINESE MUSICAL INSTRUMENTS MARKET
SIZE ...........................................................................................................................3
2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR CHINESE MUSICAL INSTRUMENTS
PRODUCTS ACROSS CHINA ...............................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF CHINESE
MUSICAL INSTRUMENTS PRODUCTS..........................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED CHINESE MUSICAL INSTRUMENTS PRODUCTS ..............17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22
CHAPTER 6 THE MARKET SHARE...................................................................24
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................24
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................24
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................26
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................28
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................30
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................32
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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38
7.1 BAZHOU BASIXDRUMS MUSICAL INSTRUMENTS CO., LTD...........38
7.2 QINGDAO LIERSEN MUSICAL INSTRUMENT CO., LTD....................39
7.3 GUANGZHOU HOSHINO MUSICAL INSTRUMENT CO., LTD. ........39
7.4 SHANGHAI ETHNIC MUSICAL INSTRUMENTS FACTORY ..............40
7.5 SHANGQIU JIULONG INSTRUMENT CO., LTD. ...................................41
7.6 TONGXU COUNTY LIANCHENG DRUM FACTORY ...........................41
7.7 QINGDAO NAQING GUOYUE MUSICAL INSTRUMENT CO., LTD. 42
7.8 WUHAN HAIPING MUSICAL INSTRUMENT MANUFACTURE CO.,
LTD..........................................................................................................................43
7.9 JIANGSU DAFENG INSTRUMENT CO., LTD. .........................................43
7.10 GUANGZHOU ROMANCE MUSICAL INSTRUMENTS CO., LTD....44
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46
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CHAPTER 3
HOT SPOTS FOR CHINESE
MUSICAL INSTRUMENTS
PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of Chinese musical instruments mfg. enterprises
above designated size across China
Heilongjiang
Jilin
Inner Mongolia
Liaoning
Xinjian
Hebei Beijing
6 Tianjin
Shanxi <4
Ningxia < 4 Shandong
Qinghai 4
Gansu Henan Jiangsu
Shaanxi 9 Anhui < 4
Tibet Shanghai
Hubei 4
Sichuan <4 Zhejiang
<4
Chongqing Jiangxi
Hunan
< 4 Fujian
Guizhou
<4
1-3 1
4-6 Yunnan Guangdong 4
Guangxi
<4
7+ 7
Hainan
Henan, Hebei, Shanghai and Shandong are the major production bases for
Chinese musical instruments in China. From Jan. to Nov. 2010, enterprises
engaged in Chinese musical instruments production above designated size in
the above four areas added up to 23 firms, accounting for about 62.16% of all
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign Chinese musical instruments
mfg. enterprises across China and the comparison of foreign enterprises and enterprises
of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage of 37
全国 29 34
in term s of the num ber of num bers of foreign-funded
oreign-funded 9 10 12
enterprises in 2010 enterprises
e of ownership 25
14% 11%
Private 15 18 15% 3%20rivate
3%
oreign-funded 9 10 3% 12 nded
ctively-owned 1 31%
129% 32% 1
32.43%
Others 4 5 4
Private 52% 53% 54%
67.57%
oreign-funded 31% 29% 32%
ctively-owned 3% 3% 54%
3%
52% 53%
Others 14% 15% 11%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Collectively-ow ned Others
In 2010, among the 37 Chinese musical instruments mfg. enterprises above
designated size across China, 12 are foreign enterprises, accounting for about
a share of 32.43% of all. In terms of the number of enterprises, there were 2
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