2. CHINA CANNED
MEAT & POULTRY
MARKET REPORT
Beijing Zeefer Consulting Ltd.
August 2011

3. INTRODUCTION
This report discusses the canned meat & poultry market in China mainly from
the following sections.
- Size of Canned Meat & Poultry Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
canned meat & poultry market size, industry sales revenue in 2008 - 2010, this
report presents a picture of the real development of canned meat & poultry
market in China and changes in the overall market size.
- Hot Areas of China Canned Meat & Poultry Market
Based on the comparison and analysis on import in different provinces or
cities, this report points out those hot areas in China for canned meat &
poultry market deserve most attention.
- Top 10 Enterprises in China Canned Meat & Poultry Industry
Based on the comparison and analysis on top 10 leading enterprises in China
canned meat & poultry industry in terms of sales revenue, market share and
number of employees, the report shows their positions in the canned meat &
poultry market in China. Additionally, this report lists basic contact
information of the top 10 leading enterprises.
- Market Share and Market Structure of China Canned Meat & Poultry
Market
This report analyzes the canned meat & poultry market share distribution in
China by segments based on enterprises nature (leading enterprises, foreign
enterprises, state-owned and private enterprises), imports of canned meat &
poultry product and regional markets in China in terms of sale revenue,
profitability, number of enterprises and the value of imports... The report
offers data on the market shares of imported canned meat & poultry products,
foreign enterprises and enterprises in other forms. It also offers a comparison
of profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regional

4. markets in China. In addition, the report figures out the structure and
concentration ratio of the current canned meat & poultry market in China by
means of Bain's Market Structure Classification and Index of CR4.
- Import and Export of Canned Meat & Poultry Products
In this section, the report includes the main source countries / regions of
imported canned meat & poultry products for China and their market shares,
the domestic destinations of imported canned meat & poultry products in
China and shares for these destinations, major export destinations (countries
or regions) for Chinese produced canned meat & poultry products and shares
of these destinations, major origins of the exported canned meat & poultry
products and their shares.
- Canned Meat & Poultry Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning canned meat & poultry products generally accepted in the canned
meat & poultry industry in China, including standard names both in Chinese
and English as well as their unified code numbers.
- Major Canned Meat & Poultry Importers in China
The report lists 10 major importers for canned meat & poultry products in
China and provides their contact information such as company name, address,
website, telephone number and fax number.
- Summary on Key Statistics of the Canned Meat & Poultry Industry in
China
Based on the concise analysis on the sales revenue, number of enterprises,
total profit, total loss, total assets, return on the asset and profit margin as well
as other key statistics, China Canned Meat & Poultry Market Report presents
the current situation, the growth rate and profitability of the canned meat &
poultry industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE CANNED MEAT & POULTRY MARKET SIZE.....3
2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR CANNED MEAT & POULTRY
PRODUCTS ACROSS CHINA ...............................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF CANNED
MEAT & POULTRY PRODUCTS .......................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED CANNED MEAT & POULTRY PRODUCTS...........................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21
CHAPTER 6 THE MARKET SHARE...................................................................23
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................23
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................23
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................25
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................27
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................29
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................31
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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................35
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37
7.1 SICHUAN MEINING INDUSTRY GROUP FOOD CO., LTD. ................37
7.2 SHANGHAI FUXI FOOD CO., LTD............................................................37
7.3 XIAMEN GULONG FOOD CO., LTD. ........................................................38
7.4 SICHUAN GAOJIN XIANGDA FOOD CO., LTD.....................................39
7.5 SHANXI PINGYAO BEEF GROUP CO., LTD............................................39
7.6 JIAXING SANZHENZHAI FOOD CO., LTD. ............................................40
7.7 JIANGXI FENGCHENG HUAYING POULTRY CO., LTD......................40
7.8 SHANGHAI MALING FOOD CO., LTD. ...................................................41
7.9 CHONGQING DEJIA FOOD GROUP CO., LTD.......................................42
7.10 HUNAN DON'AN JIXIANG FOOD CO., LTD........................................42
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................45
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CHAPTER 3
HOT SPOTS FOR CANNED
MEAT & POULTRY PRODUCTS
ACROSS CHINA
Figure 4 Nationwide distribution map of canned meat & poultry mfg. enterprises above
designated size across China
Heilongjiang
Jilin
<4
Inner Mongolia
Liaoning
Xinjian <4
Hebei Beijing
Tianjin
Shanxi <4
Ningxia Shandong
<4
Qinghai 12
Gansu Henan Jiangsu
<4 Shaanxi 7 8
Anhui
Tibet Shanghai
Hubei 4 4
Sichuan <4 Zhejiang
21 8 <4
Chongqing Jiangxi
Hunan
< 4 Fujian
Guizhou 7
4
1-3 1
4 Yunnan Guangdong 4
<4 Guangxi
8
5-6 5
7-9 7
10+ 10
Hainan
Sichuan and Shandong are the major production bases for canned meat &
poultry in China. From Jan. to Nov. 2010, enterprises engaged in canned meat
& poultry production above designated size in the above two areas added up
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign canned meat & poultry mfg.
enterprises across China and the comparison of foreign enterprises and enterprises of
other ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage of 99
全国 88 91
in term s of the num ber of num bers of foreign-funded
oreign-funded 13 12 14
enterprises in 2010 enterprises
e of ownership 85
Private 48 58 23% 64rivate
21%
oreign-funded 13 31% 12 14 nded
State-owned 14.14%
13% 14%
Others 27 15% 21 21
Private 55% 64% 65%
oreign-funded 85.86% 15% 13% 14%
State-owned 0% 0% 0%
64% 65%
Others 31% 55% 23% 21%
2008 2009 2010
Foreign-funded Others type of ow nership Private Foreign-funded Others
In 2010, among the 99 canned meat & poultry mfg. enterprises above
designated size across China, 14 are foreign enterprises, accounting for about
a share of 14.14% of all. In terms of the number of enterprises, there were 2
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