The document provides information about taxi aggregator companies in India, with a focus on Jugnoo. It discusses that taxi aggregators function as a technology platform to provide taxis based on demand. The industry is expected to grow at 15-20% annually. Jugnoo has seen steep growth, investing $5 million and expanding to four cities in six months. Jugnoo generates daily revenue of $1,510 primarily from auto bookings. The document also includes a PLC analysis, SWOT analysis and discussion of competitors for Jugnoo.

1. Marketing Management
“Taxi Aggregator Industry -
Jugnoo”

2. Jaipuria Institute Of Management
“Ankita Poonia” “Albert Kunjumon”
P15008 P15006
“Aadil Khan” “Shivani Sharma”
P15001 P15042
“Abhishek Tiwari” “Bhawani Shankar”
P15002 P15011
Dr. Swati Soni
Submitted By:- Submitted To:-

3. ABOUT TAXI AGGREGATORS
 The aggregators simply function as a technology
platform providing taxis in your vicinity based on
demand.
 The number of taxis linked to aggregators could be close
to 10,000.
According to Motor Vehicle Rules 2015
 The new draft rule stipulates that the permit holder will
have to fit GPS device in the vehicle.
 No person will act as an aggregator unless registered
with the transport department.
 The rule also demand installation of a panic button, bills
to be generated through printers, drivers to have
uniforms.

4. GROWTH RATE FOR TAXI AGGREGATOR
INDUSTRY
 The aggregator based online taxi service is
expected to grow at a CAGR of 15-20% over the
next five years till 2019.
 Currently, the online taxi service market in India is
dominated by Ola.
 At present, Ola controls around 60-70% of the
total cabs in the organized sector.

5. MARKET SHARE OF TAXI-SERVICE
COMPANIES IN INDIA

6. Natural
environment
MACRO ENVIRONMENT
Demographic
environment
Political
environment
Technological
environment
Cultural
environment

7. GROWTH RATE OF JUGNOO
 Jugnoo recently invested $5 million.
 The company expanded to four cities in a span of just six months.
 They are moving ahead of there planned timelines, hence the
growth trajectory is pretty steep.
 Rather than expanding to other hyperlocal verticals, Jugnoo plans
to go deep product wise and make sure the user experience is
smoother.

8. TURNOVER
 Jugnoo lets you book an auto instantaneously or
schedule a pick up for later which is a $10 bn market .
 Jugnoo Meals delivers fresh, home-cooked affordable
meals at your doorstep, which is a $20 bn market.
 On-demand delivery is a $340 bn market, which
includes delivery of groceries and other goods.
 Jugnoo has about 70k users, over 1,200 Transactions
are done on daily basis, and has had 72,104 Total
Transactions done so far using the platform.
 The startup is earning $1,510 in Daily Revenue and
currently gets 80% of revenue from auto bookings and
rest from the delivery.

10. MARKET SEGMENTATION
GEOGRAPHIC BEHAVIOURALDEMOGRAPHIC PSYCHOGRAPHIC

11. TARGET AUDIENCE

12. POSITIONING OF JUGNOO

15. PLC STAGE FOR JUGNOO
Sales
Product
Development
Introduction Growth Maturity Decline
Time
Profits
Early
Growth
0
Sales and
Profits(Rs.)

16. MARKETING MIX

17. Jugnoo
Jugnoo
Autos
Jugnoo
fatafat
Jugnoo
meal
Product Mix Width
PRODUCT MIX

18. SWOT ANALYSIS FOR JUGNOO

19. SWOT ANALYSIS
STRENGTHS
• Charges Rs.4
per Km,
because of
this they
have good
customer
engagement.
• Availability
24*7.
WEAKNESS
• Limited
flexibility in
pricing.
• They were
not able to
conquer the
Jugnoo
Meals and
Jugnoo
Fatafat.
• Limited
margin and
lower market
share.
OPPORTUNITIES
• They are
currently
operating in
22 cities.
• Increasing
internet
penetration
and smart
phone users.
• Ability to
expand other
hyper-local
verticals.
• Shifting of
consumer
preferences.
THREATS
• There
competitors
like Uber,
TFS, Ola etc.
• Rising
competition
from
recently
launched Ola
Autos.
• Future is
unclear due
to lack of
regulations
• Customer
loyalty is
less.

20. MAJOR COMPETITORS
AUTO
BOOKING
• TFS
• Uber
• Ola Autos
JUGNOO
MEALS
• Food
panda
• Tinyowl
• Zomato
JUGNOO
FATAFAT
• Grofers
• PepperTap
• ZopNow

21. Thank you