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Préface du livre blanc 
Twitter conté par 50 personnalités de la Banque Financ Assuranc 
Avec 
Fadhila Brahimi (@FBrahimi)...
2 
Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance 
Assurance 
«En quelques années, Twitter ne s’est...
3 
Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance 
Assurance 
Le 23 avril 2013, un faux tweet annon...
4 
Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance 
Assurance 
Twitter, pour agir 
Induit de contrib...
5 
Les 75 participants du livre Blanc : 
Hervé Alexandre, Jean-Yves Archer, Pierre Auberger, Michel 
Audeban, David Audran...
6 
Livre Blanc réalisé par 
Alban JARRY 
Contact 
Twitter : @Alban_Jarry 
Blog : http://albanjarry.wordpress.com 
Linkedin...
6 
Livre Blanc réalisé par 
Alban JARRY 
Contact 
Twitter : @Alban_Jarry 
Blog : http://albanjarry.wordpress.com 
Linkedin...
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Fadhila Brahimi - Preface livre blanc twitter conte par 50 personnalites en banque finance assurance

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Fadhila Brahimi - Preface livre blanc twitter conte par 50 personnalites en banque finance assurance

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Fadhila Brahimi - Preface livre blanc twitter conte par 50 personnalites en banque finance assurance

  1. 1. Préface du livre blanc Twitter conté par 50 personnalités de la Banque Financ Assuranc Avec Fadhila Brahimi (@FBrahimi) Réalisé par Alban JARRY Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance 1
  2. 2. 2 Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance «En quelques années, Twitter ne s’est pas simplement imposé comme LE média instantané des communicants, des leaders et des entreprises ; il est devenu l’une des composantes de la réputation des marques.» Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance
  3. 3. 3 Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance Le 23 avril 2013, un faux tweet annonçant un attentat à la Maison-Blanche a provoqué un plongeon de 150 points de l’indice Dow Jones. D’après Eric Hunsader de la société Nanex, il a fallu 17 secondes à un tweet pour déstabiliser les marchés. Deux mois plus tôt, un tweet d’Orah Winfrey a fait bondir en Bourse l’entreprise Moulinex. En quelques années, Twitter ne s’est pas simplement imposé comme LE média instantané des communicants, des leaders et des entreprises ; il est devenu l’une des composantes de la réputation des marques. Depuis 2011, des expériences menées par des scientifiques et des chercheurs, ont révélé qu’il y avait une corrélation certaine entre le volume des tweets et l’humeur boursière. Même si les marges d’erreur existent, il serait irresponsable de nier l’impact réputationnel du bouche-à-oreille social en ligne. Paul Hawtin, CEO of Cayman Atlantic, avance que la corrélation entre twitter et la bourse serait de 84%. De facto, appréhender l’espace conversationnel de twitter est indiscutable. Twitter, pour prédire Revient à réaliser une veille stratégique, commerciale, technologique…..en structurant l’écoute active de son écosystème Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance
  4. 4. 4 Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance Twitter, pour agir Induit de contribuer à nourrir l’écosystème en procédant activement au partage des sources et en suscitant des interactions Twitter , pour être dans la place ! Suppose d’être présent socialement. par le développement de son réseau au-delà des frontières du secteur et de sa zone géographique Patron, conseiller, indépendant peuvent ainsi forger leur image de marque en publiant entre 2-3 tweets par jour sur leurs thématiques d’expertise. Une présence augmente les chances de tisser une toile qui permettrait de recueillir le pouls des marchés. Fadhila Brahimi, Fondatrice et dirigeante de FB-Associés, spécialiste en image de marque et en communication d’influence dans le digital. www.FadhilaBrahimi.com Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance
  5. 5. 5 Les 75 participants du livre Blanc : Hervé Alexandre, Jean-Yves Archer, Pierre Auberger, Michel Audeban, David Audran, Delphine Asseraf, Fadhila Brahimi, Cleopatre Bastet, Sabine Baudin, Guillaume Bayre, Matthieu Bebear, Gideon Benari, Patrice Bernard, Charlotte Binche, Cyril Bladier, Brian Bollen, Frederique Cintrat, Jonathan Chan, Marc Cogrel, Cyril Colleatte, Yann Cormant, Raphael Cretinon, Anthony Cros, Romain Dion, Jean-Philippe Dubosc, Pierre-Antoine Dusoulier, Vincent Dutot, Fabrice Epelboin, Judith Evans, Aurélie Fardeau, Loïc Fery, Dolores Fraguela, Bertrand Gibeau, Olivier Gonzalez, Thierry Gouby, Jonathan Herscovici, Cyril Jarnias, Hervé Kabla, Daniel Karyotis, Raphael Krivine, Alexandre de Lamarzelle, Laetitia Langeix, Marie-Christine Lanne, Antoine Larigaudrie, Karine Lazimi, Marie-Béatrix Le Coz, Julia Lemarchand, Ronan Le Moal, Francois Limoge, Eric Lombard, Audrey Mangin, Gérard de Maupeou, Julie Maxence, André Morandi, Isabelle Mufraggi, Muriel Nicou, Jean-Marc Ouvré, Claudia Pereira, Dominique Pignot, Tupac Pointu, Rejane Reibaud, Thomas Renault, Florian Rey, Jacques Richier, Antoine Roger, Emmanuel Schafroth, Marie-Helène Seguy, Robert Sojic, Audrey Spy, Cedric Teissier, Mireille Weinberg, Jean-Pierre Wiedmer, Hans Willert, Nathalie Wolff, Axelle Zandvliet Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance
  6. 6. 6 Livre Blanc réalisé par Alban JARRY Contact Twitter : @Alban_Jarry Blog : http://albanjarry.wordpress.com Linkedin : http://fr.linkedin.com/in/albanjarry/ Scoop.it ! Google+ SlideShare DogFinance CultureBanque Le Cercle Les Echos Communautés Agefi LePlusNouvelObs Youtube Facebook TechTocTV DoYoubuzz Vizify InstitInvestTV Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance
  7. 7. 6 Livre Blanc réalisé par Alban JARRY Contact Twitter : @Alban_Jarry Blog : http://albanjarry.wordpress.com Linkedin : http://fr.linkedin.com/in/albanjarry/ Scoop.it ! Google+ SlideShare DogFinance CultureBanque Le Cercle Les Echos Communautés Agefi LePlusNouvelObs Youtube Facebook TechTocTV DoYoubuzz Vizify InstitInvestTV Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance

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