Presentation deck for the seminar LinkedIn for Linguists: How to Leverage the World's Largest Professional Network, which took place at Language Show Scotland, Glasgow, 10 March 2017. The learnings can be applied to any professional freelancers working in B2B who want to grow their network and find potential clients on LinkedIn.
14. OR go to Settings and Privacy > Privacy tab > Profile Privacy > Edit Your Public Profile > Edit Your Public
Profile URL (top right) > pencil icon > edit: www.linkedin.com/in/yourname
17. Some examples…
• Spanish Translator and Interpreter MCIOL Specializing
in Food & Drink, Tourism, Forestry and Agriculture
• Polish-English Qualified Conference and Court
Interpreter/Translator | Sworn Interpreter | Glasgow
• Providing Russian Interpreting Services for Business
Events, Meetings and Negotiations Across Scotland
• Translator – Helping Companies Export their Goods
and Services to 57 French-Speaking Countries
Worldwide
19. Ask yourself:
• How can you help your target audience?
• How have you added value in the past?
• Have you got any proof? Memberships? Accreditations?
• What do you specialise in?
• If you have little or no experience, what’s your why?*
• Why should anyone connect with you?
*You may want to check out Simon Sinek’s TED talk, How Great Leaders Inspire Action
21. Your story, not your CV
• Explain:
• Who you have worked with
• The value you have added in the past
• How you have helped solve business challenges
• Consider adding extra content:
• External links
• PDFs
• Videos
22. You may add (but don’t go overboard):
• Publications
• Certifications
• Courses
• Projects
• Honours & Awards
• Patents
• Test Scores
• Languages
• Organisations
37. A word of caution:
• While you are on private
mode, you will not be able
to see any information
about who’s viewed your
profile.
• Make sure you change
your settings back to the
first option (‘Your name and
headline’) once you’ve
finished prospecting.
39. Prospecting on LinkedIn
• Taking your target audience as reference, carry out a search
targeting individuals using filters as required (title, location,
industry…) .
• Create spreadsheet with 2nd degree connections you want to
contact.
• Send them a connection request note. Keep it short and
relevant. NEVER use the default message (I’d like to add you to
my network).
• Use your spreadsheet to track your new connections.
• Follow up (but don’t be a pest!).
51. Eager to know more?
CIOL Members’ Day Seminars
• Your Brand (at 10:45) and
Using Social Media (at 12:00)
• 25 March 2017
• London
• https://www.eventbrite.co.uk/
e/ciol-members-day-2017-
and-agm-tickets-
31151861055
CIOL Scottish Society Workshop
• Marketing for Linguists
• 30 March 2017, 5:30-8:30PM
• Glasgow
• https://www.eventbrite.co.uk/
e/marketing-for-linguists-a-
practical-series-of-marketing-
workshops-for-translators-
and-interpreters-tickets-
29639788405