2. In this presentation I will be talking about:
Positives and Negatives of the internet
Distinct social groups within the world of the internet
The problems that the negatives can cause each group
What each social group needs to fix the problems
My chosen social group for my campaign
Recap of the issues my social group face
What products and campaigns there are currently to fix the issues
My ideas

3. Positives:
• Allows you to upload personal photographs and videos
• Keeps you in touch with friends
• Brings people close together
• Cost effective way to advertise
• Can spark fun and creative ideas
• Builds creativity
• Can help you to meet new people
• Can be used to promote business
• It usually is low cost
• You are not bound by geographical circumstances
• Gives you the ability to post statuses and tweets which
allows for voicing of your own opinion

4. Negatives:
• People can make fake accounts to trick/scam people with
• It can be very time consuming if you become addicted to it
• Lots of cleverly designed scams
• Risk of harassment
• Risk of identify theft
• Lack of anonymity
• Can become stalked by someone who is your 'friend' or
follows you
• Can be difficult to understand
• Can be hard to access
• Can have physical and mental side effects
• Can be a distraction

6. The Elderly face two main problems:
1) Not understanding how to use the internet
2) Feeling left out due to their lack of knowledge
The problem the elderly face is the fact they feel left out or left
behind the modern world and that they feel new technology is too
complicated for them to use. The elderly almost reject new
technologies as they feel it is far too futuristic for them and
something, in their mind, they’ve told their selves they already can’t
do or won’t know how to do. Also, because of this rejection there is a
divide between adults and the elderly which can be upsetting as they
feel out of the loop and ‘old’ which most people don’t want to feel.

7. The problems adult face are to do with identity theft and hackers
(In the computer security context, a hacker is someone who seeks
and exploits weaknesses in a computer system or computer network.
Hackers may be motivated by a multitude of reasons, such as profit,
protest, or challenge).
The main problem adults face is identify theft. Identity theft takes
place through unsecure websites, viruses and ‘dodgy’ software. Also,
some specialist people have the ability to ‘hack’ your computer and
take all of your details. Identify theft can be anything from doing a
simple ‘frape’ on Facebook to stealing credit card details and
spending millions of pounds. Although identify theft is not like being
attacked or threatened, it is still a crime that can cause damage to
people’s lives.

8. I think children and teenagers face the most problems. I would say
the main problems are:
1) Over exposure
2) Too much time online
3) Cyber bullying
4) The threat of sexual predators

9. As younger children are innocent and pure, if they were to wonder
the internet endlessly they would see some 'disturbing' things. So the
first problem is over exposure. Unfortunately we live in an era where
videos can be made and uploaded in seconds-even porn- so if a child
were to see these explicit websites it could go as far to cause
physiological disturbance. Things can also be simple though; a child
who is afraid of clowns could stumble upon a picture of one then feel
scared and upset. So even little things to have profound effects on
the minds of young children.

10. Another thing young children are at risk of is too much time on the
internet. If a child is only stimulated online it can be bad for their
health. It can cause eye issues, social issues and can numb feelings
about doing things away from the computer. This is why time away
from the computer is so necessary for children.

11. A problem more associated with teenagers is 'cyber' bullying. The
term cyber refers to the act of doing something online. A large
proportion of teenagers are evolved with the cyber bully cycle- either
as a victim or a bully their selves, they can sometimes even be both.
Cyber bullying has become increasingly more frequent over the last
couple of years due to how accessible the internet has become.
Cyber bullying can be the cause of mental disorders, self-harm and
even suicide.

12. Another problem for teenagers is the threat of paedophiles and
sexual predators. Now with all kinds of social network sites and chat
rooms it is becoming easier and easier to create fake profile. Sexual
offenders use this to their advantage and create profiles as younger
people to lure children and teenagers in. It has become an act for
them. As children and teenagers can be somewhat innocent and
naive when it comes to trusting people and knowing who is real and
fake in this world. This is the advantage for the people creating the
fake profiles as they can persuade their victims to come and meet
them in real life. This is where the danger really begins as a whole
range of things can happen, anything from a hug and the promise to
meet up again (which would eventually lead to more) to a rape or
even a murder.

14. The elderly's problem is very much focused around not knowing how to use the internet and
not understanding it when they do try. This then produces the next problem of then feeling
left out by the rest of society.
I think the answer to the elderly’s problems are computer/internet guides, classes and
manuals. This gives the elderly a chance to look at specific text and resources related to their
needs.
A class could be something lead by a younger person who could sit down with each
individual person and show then things that some people might find really simple. Manuals
and guides could do the same thing just without the human interaction.
I think those two options could really boost the confidence of the older person and make
them feel connected to the younger generations and give them a new skill which they can
enjoy both for important things and leisure.

15. Adults problem is identity theft and hacking. There are a number of ways to deal with these
problems.
One way to deal with identify theft is knowing when it is safe or not to enter any credit card
details and any other personal information. In my research I’ve found that there isn’t actually
much information on this so I think that booklets, leaflets or guides should be made to tell
people the information they should know.
As for simpler things like ‘frape’ and joke messages little things can be done to prevent this.
Frequent change of any passwords, secure passwords that only you know, making sure you
log out of any accounts and not telling anyone your passwords of codes.
Hacking can be more complicated as there are now devices that don’t even have to go inside
your laptop or computer to hack them. This means it can be difficult to detect if you are being
hacked. Some ways to tell you are being hacked is if your laptop or computer is showing an
odd display screen, you find your documents, photos etc are missing or have been moved.
Also, never download something you’re not sure of, this can have a lot of consequences if it is
a virus or ‘dodgy’ software.
Again, I think this can be solved by booklets, leaflets and guides but I also think that TV and
radio adverts should be made to make more people aware and posters to be put around local
communities to remind people to be weary of these threats.

16. Children and teenagers seem to have the most problems therefore the most needs to be
done. Helping children and teenagers is different as they potentially are not interested in
leaflets or booklets so any help needs be done in an interesting yet informative way.
Over exposure can be stopped by spy ware software and general adult guidance over a
young child using the internet. Spyware software will stop adult sites and threatening sites
from coming up and will block all inappropriate adverts from popping up. This has flaws
though. Adult websites are now becoming more aware of this so are being more creative
with the words they use, this means they are getting past the wall/block the spyware
software and getting into search results. For example, the world ‘pussy’ in an adult context
that is of course very sexual and not at all appropriate for a child, but a young child might say
‘pussy cat’ which is 100% normal for a child. This is how inappropriate websites are slipping
through the wall of spyware.
Although efforts can be made to improve all spyware software new websites are always be
created and present ones are always being updated so the internet will never be 100% safe,
even with such spyware.

17. Too much time can be stopped in two main ways- manually taking away your Child’s laptop
or computer or downloading a software which you can type into how much time your child is
allowed online, then after the allotted time the system either shuts down or locks your
computer so no one else can access it until the system is reset or unlocked. This is
sometimes free or if costing something, usually fairly cheap.
Cyber bullying can be hard to detect and hard to stop due to how taboo and secretive the
subject is. Most teenagers and children know how to stop cyber bullying anyway but fear the
consequences the embarrassment of it. If a child is being bullied online they may be
threatened not to tell anyone or been told that if they do tell things will get worse them so
they stay quiet. A lot of people being bullied also feel personal shame and fear that other
people will laugh at them for being weak and vulnerable. So the help children and teenagers
need is the confidence to know that bullying doesn’t make them weak or means it is their
fault. This means adverts, posters, websites that connect to younger people and tell them
it’s ok to tell people if you’re being bullied because it can be sorted.
Sexual predators is a sensitive issue so any help towards the issue needs to be thoughtful,
informative but not scary. This is such a large issue so there needs to be multiple types of help
about knowledge of when to accept a ‘new’ friend, how to know the friend is who they say they
are and when a friendship becomes abnormal. As I mentioned though, this is a sensitive subject
so needs to be handled carefully.

18. I have chosen to base my campaign around children and teenagers . I think they have the
most issues, and I can have the most influence over them. If the campaign was to work, it
would have an influence on not only that generation but the generation they then bring up.

19. Just to recap, children's & teenagers problems are
Over exposure Too much time online
Cyber bullying
Sexual predators

20. UK Safer Internet Centre and K9 Web
Protection both supply soft ware protection,
ChildLine, THINKUKNOW and Hertfordshire
Constabulary all support you if you want to
report someone or need advice on some of the
problems I’ve mentioned. Only ChildLine and
THINKUKNOW have campaigns on the
problems I’ve mentioned, so I am going to
make my own campaign as another place
children and teenagers can go if they need
help.

21. At the moment, my main idea for any campaign name
is…
I like this name due to the alliteration in it and I think
it has the ability to be catchy.
I plan to design posters and make a website for
my campaign.