A presentation on Hong Kong's potential as an "IP Trading Centre" alone vs a more complete picture of turning Hong Kong into an "IP and Technology Commercialization and Technology Tranfer Centre".

1. IP AND TECHNOLOGY
TRANSFER:
SOME PRACTICAL COMMENTS
Presentation by Dr Gordon McConnachie
Former Manager of Technology Transfer, Dow Chemical Europe
Founding Chairman of Scottish IA Centre
CTO of Asia Pacific Intellectual Capital Centre
Mail: gordon@gmcconnachie.com
gmcconnachie@apicc.asia
Roundtable on :
Hong Kong’s Patent System and
Hong Kong as an IP Technology Transfer Centre
5.30 – 7.30 pm, Wednesday , 7 December 2011
Room 502, Legislative Council Complex
The Developing World Situation:
GDP
2
1

2. The Developing World Situation:
Population Density
Source: TripAtlas
Persons per square kilometre 2006
3
In a classical economy:
Factors of production:
p
Land
Labour
Capital ($)
Intangible factors of production:
Enterprise or Entrepreneurship
2

3. In a Knowledge Economy:
Factors of production:
Creativity
Innovation
Wealth Creation
Complimentary business assets:
Manufacturing facilities
Distribution capacity
Sales force
Intangible Assets are the key
Components of S&P 500 Market Value
3

4. Hong Kong does not have any choice
•As a high‐cost economy, Hong
Kong must follow the examples of
OECD and EU in climbing up the
economic ladder
Hong Kong should try to
•Hong Kong should try to
understand what it takes to build a
Knowledge Economy in Hong Kong
Hong Kong Now and Future
Today
y Future
Centre for Financial Services Centre for IP + TT
A trading centre for tangible goods A trading centre for intangibles
Trusted Legal System A knowledge centre for China
Science Park at early stage A bridge China – The World
Cyberport well founded
Solid base in real estate
World class public transport
4

5. USA started in the early 1990s:
Facilitate the formation of industry-specific
Knowledge-based Economy expert groups
ICM Gathering of the USA:
A group of ~ 30 companies, sophisticated in the management of their intangibles. The
frameworks and methods for extracting value from intangibles were created by the
companies themselves and not by academics or consultants
Dr Patrick
Sullivan
Another View of Intellectual Capital
TOWARDS INNOVATION
Intellectual Knowledge & Innovation
Intellectual
Assets Know-How
Property
(Intellectual
Capital)
5

6. Innovation
(in products and services offered or
government policy outputs)
Intellectual Capital (unique) Complementary Business
Assets (diff
A t (differentiated)
ti t d)
Value Creation Value Extraction
Manufacturing Facilities
Distribution Capabilities
Intellectual
$
Sales Force
Human Assets
Capital and
(Free Innovation) Intellectual
Property
Jobs
Structural Capital (generic)
Source: © Patrick Sullivan, ICMG
Sources and Conversions of Value
Conversion
Sources of Value
Mechanisms
• Innovations • Sale
• Complementary • Out-license
Business Assets
– Purchasing
– Manufacturing
– Distribution
• Joint Venture
• Strategic Alliance
• Integrate with
Current Business
$
– Sales • Create New Business
• Donate
• Barter/Trade
6

7. IP AND TECHNOLOGY TRANSFER
IN HONG KONG IS
MUCH MORE THAN JUST TRADING
PATENTS
MUCH MORE THAN COPYRIGHT AND
TRADEMARK LICENCING
Source: US Patent Office
WHAT DO BUYERS AND SELLERS NEED?
e.g. Dow Chemical Freeport, TX, USA Facility
Source Gordon McConnachie
7

8. Dow Chemical - IAM Model
Source: Dow Chemical INTELLECTUAL
ASSET
DOW INTELLECTUAL STRATEGY/
ASSET PORTFOLIO BUSINESS TACTICS
STRATEGY
BUSINESS
BUSINESS
INTELLIGENCE
VALUE &
ASSESSMENT TECHNOLOGY
ASSESSMENT
TECHNOLOGY Five Phases
R&D ALTERNATIVE INVESTMENT PLANS 1 Portfolio
INTELLECTUAL VALUE 2 Strategy
ASSET
ASS GENERATION
GENERATION 3 Business Intelligence &
Technology Assessment
4 Valuation
TECHNOLOGY 5 Investment
PROCUREMENT
Value Creation ‐ Value Extraction – Value Release
BUYERS AND SELLERS NEED SOME
OR ALL OF THE FOLLOWING
The full service model provides all aspects of the well defined
p p
process for packaging and selling an IP + Technology bundle. The
buying process is simply a mirror image.
Package definition,
Potential buyer sourcing and analysis,
Potential buyer contacting,
Making the sale,
Making the deal in detail,
Transferring the technology,
Following up on obligations (royalties, performance).
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9. CHOICES FOR HONG KONG
IN IP & TECHNOLOGY TRANSFER
1.
1 Form a commercial IP trading hub
(have no control and accept whatever small risky market is present)
2. Create a true IP+TT Trading Centre to
facilitate IP+TT transactions from the
World into China and from China into the
World (which can also do (1)).
(be in control and build the market in co-operation with China and the World)
Investing in technology alone?
A policy of investing in technology
A policy of investing in technology
alone without knowing how to extract
economic value from it has no future.
Hong Kong must learn how to manage
its Knowledge Capital.
Hong Kong must have a policy that
supports commercialisation of
technology.
9

10. FUTURE VISION
for IP and Technology Transfer in HK
enterprise
p
china
network
Cities of China
HONG KONG enterprise
HAS A UNIQUE china
ROLE
network
and about 100 other
Hong Kong
IP + TT players large
and small
.
What will HK’s IP & Technology
Transfer development strategy be?
Will we depend on …
Formation of an IP Exchange?
Trading of IP derivative as financial products?
Innovation and Technology Bureau?
p gp
Build upon our strong producers services
capacity and further develop the IP and
technology transfer services and IP
commercialisation knowhow through hard work?
10

11. The Presenter
Dr Gordon McConnachie,
Former Manager Technology Transfer Dow Europe
Founding Chairman IA Centre Scotland
Chief Technology Officer APICC Hong Kong SAR China
Co-ordinates APICC China Network
Owner GM ICM Services
Located: Bangkok, Thailand
Tel: +66-8-9923-5110
e-mail: gordon@gmcconnachie.com
web: www.gmcconnachie.com
www.ia-centre.org.uk
www.apicc.asia
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