A Case Study of our work with Ferrari World Abu Dhabi.

1. Ferrari World Abu Dhabi
Penny Press Factory Case Study
Unit 28A Cupar Trading Estate,
Cupar, Fife, KY15 4SX, UK
www.pennypressfactory.com
info@pennypressfactory.com

2. Collect Them All
The Penny Souvenir machine would be placed at major attractions. The idea is
like a “treasure hunt” to encourage guests to explore all areas of the park.
If anyone collects all four souvenirs form every machine then they would be
presented with a special certificate from the gift shop.
The gift shops can also stock the Penny Souvenir collector book which has slots
for all the coins collected.

3. Penny Souvenir Machine
The custom graphics are done in vinyl stickers. The bottom of the machine
depicts the logo for the attraction it is situated next to.
The gearbox is Red to match with the Ferrari colours.
The top sign is customised with Penny Souvenir text in a custom font.
A LED illuminated sign says “Collect Them All”.
All LED’s on the machine are Red.

4. Penny Souvenir Machine
Customisation
Illuminated
LED text
Picture
Instructions
Big pictures of souvenir coins
Illuminated LED text Note
Acceptor
Souvenir
Delivery Tray
Attraction Logo

5. PENNY PRESS
MACHINE
Collect Them All!
Concept to Design
Penny Souvenir Customisation Concept and Finished Design installed at
Ferrari World, Abu Dhabi.

6. Penny Souvenir Designs
Each machine has two unique Penny Souvenir designs relating to the attraction
they are situated next to and two standard Ferrari World designs.
All coins have the Ferrari World Abu Dhabi logo on them. The Attraction designs
feature the Attraction name on one design and the Attraction logo on the other.
For example:

7. The Complete Collection
Ferrari World Abu Dhabi Theme Park Souvenir Coin Designs

8. Summary
The six Penny Souvenir machines on the Ferrari World theme park are very
popular with guests who have travelled from all over the world to visit the only
Ferrari theme park in existence.
The Penny Souvenir machines allow visitors to enjoy creating their own souvenir
of their visit.
With the customised branding, the machines fit perfectly with the look and feel of
the magnificent park.
The Penny Souvenir machines are an excellent revenue generator bringing
added value to the visitors experience and leaving them with a cherished
souvenir they made themselves of their visit.

9. Unit 28A Cupar Trading Estate,
Penny Press Factory
Cupar, Fife, KY15 4SX, UK
www.pennypressfactory.com
info@pennypressfactory.com www.pennypressfactory.com PPF v1.4