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Anti-Counterfeiting




Thinking Inside the Box
Alan Clock at XStream Systems introduces energy dispersive x-ray diffraction,
a new weapon in the war against counterfeits

Today, the various members of the             Figure 1: EDXRD Technology
pharmaceutical supply chain find
themselves in an expanding global
marketplace and in the midst of an ever
growing epidemic that threatens each
relevant party. As globalisation increases,                                                          Energy
so too does the risk of counterfeit,                                                               dispersive
                                                                                Sample’s            detector
substandard or fraudulent medications                                           molecular
within the supply chain. This increase                                          structure                                     Unique
                                                                                scanned                                     diffraction
in risk threatens both the economic and
                                                   X-ray source                                                             fingerprint
physical health of the pharmaceutical                                                                      Collimator
industry and its consumers. Here are
a few staggering statistics related to
this scourge:
                                                           Collimator               d-spacing       Diffraction angle (Ξ)

G   The World Health Organization (WHO)
    conservatively estimates that counterfeit medications               The costs for a global supply chain to implement track and trace
    will be a $75 billion global industry in 2010 (1)                   solutions are staggering. According to an EU Commission
G   The WHO projects the annual growth of counterfeit                   Consultant, the initial cost for deploying a mass serialisation
    medications to be between 12 and 16 per cent annually,              pharmaceutical programme in the EU would include:
    worldwide (1)
G   According to the WHO, more than 2,000 children in                   G   An industry-wide one-time cost of €11.5 billion to set up the
    Africa alone die each day as a result of taking counterfeit             proper systems within all members of the pharmaceutical
    medications (2)                                                         supply chain in Europe
G   The WHO reports that, across the world, 10 per cent of              G   Annual ‘running costs’ for serialisation with European
    pharmaceuticals are counterfeit, fraudulent or adulterated.             pharmaceutical companies to be €185.5 million for
    Proliferation and percentages are much higher in developing             non-OTC companies
    countries in Asia, Africa and South America, with up to             G   EU pharmacies would incur costs of installing the right IT
    50 per cent of the supply chain projected to be identified              and reading devices to support serialisation estimated to be
    as counterfeit or adulterated (1)                                       approximately €157 million, with no estimates on the annual
                                                                            costs of running the system
TRACK AND TRACE
                                                                        Although track and trace solutions are useful up to a point, they
To date, nearly all of the solutions for this global epidemic           are significantly limited in their effectiveness. When additional
emphasise what are known as ‘track and trace’ methods                   costs to all members of the supply chain are added, they include
(such as barcodes, holograms, RFID, pedigree, taggants and              significant changes to the manufacturing, packaging and
serialisation). These solutions are primarily based on traditional      distribution processes. Additionally, as we have seen lately, many
technology for inventory control and security and are common            of the incidents of substandard, fraudulent and counterfeit product
within most sophisticated supply chains. They are incredibly            all had perfect pedigrees and their packaging was either original
effective in tracking products, especially in direct or short           or a perfect facsimile.
supply chains, where the additional cost can be justified in their
inventory control capabilities because the members of the               LABORATORY ANALYSIS
supply chain use common systems and tools for tracking,
distribution and sales. However, track and trace solutions have         Until recently, the only true way to
their limitations. They generally require some sort of addition         test quality and identify fraudulent
to the outside of the box or package, and a common technology           medications was through laboratory
to be read and documented. These processes and technologies             analytical methods. The
add further cost to the product and are difficult to maintain           inadequacies of these
across large global supply chains. In addition, because of its          solutions are obvious.
external placement, the track and trace item may be easily              They are expensive
replicated, and it does not verify that the material inside the         and cumbersome, and
package is safe and efficacious.                                        samples must be sent to

76
an outsourced laboratory. Additionally, laboratory
   testing requires highly trained personnel and
   typically destroys the product. The testing method
   generally requires that the tester be aware of a
   potential problem in order to focus the analysis
   properly. Frequently, however, by the time the
   product gets to a laboratory, it has most likely
   already been in the supply chain for some time,
   placing patients at risk. Additionally, following
   laboratory testing, the only element of certitude is
   the exact product that was tested: no information
   is revealed about other similar products in the
   supply chain.

   The best way effectively to purge the
   pharmaceutical supply chain of poor quality,
   fraudulent or counterfeit medications is to look
   inside the box to screen, verify and authenticate
   the product inside the package.

   Ideally, a quality control and anti-counterfeit solution for the       ENERGY DISPERSIVE X-RAY DIFFRACTION
   pharmaceutical supply chain should not require any alterations to
   the product or the package. It should allow packaged drugs to          A new technology which fits this definition of the ideal
   remain intact and be readily deployable. The placement of the          solution is known as energy dispersive x-ray diffraction
   testing unit could be at strategic points within the supply chain or   (EDXRD). This innovative technology allows molecular screening
   deployed throughout without onerous costs. The new technology          of the product inside its original container without destroying or
   would provide a level of confidence that public safety is ensured.     degrading the product, thus minimising the need for track and
   The bottom line is that it checks to see what is inside the box.       trace implementation.




The only event which brings together all stakeholders in
the fight against counterfeit pharmaceuticals

THE FIFTH
GLOBAL FORUM ON
Pharmaceutical AntiCounterfeiting
End-To-End Protection – from API to Patient
Early-bird discounts available until 7 December

Attended by pharma companies, regulators, health professionals,                                                February 24-26, 2010
patients' groups, and anti-counterfeiting product and service providers.
                                                                                                                     Miami, Florida

                                          www.pharma-anticounterfeiting.info
     Exhibition and sponsorship opportunities available. Contact Reconnaissance International on info@reconnaissance-intl.com
This solution transforms the process from looking at                     About the author
the outside of the box with track and trace to looking inside
the box with molecular screening. Ultimately, this method                                  Alan Clock, Senior Vice-President of
truly provides all of the members of the supply chain, from                                XStream Systems, has over 20 years of
manufacturer to consumer, with the confidence to know that the                             pharmaceutical, healthcare and sales
medications in their inventories, or that they are taking, are safe                        distribution experience. Alan has an
and effective.                                                                             impressive track record of promoting
                                                                                           comprehensive solutions to healthcare
EDXRD was first proposed in the 1960s as a simple and high-              providers, distributors, large corporate entities, group
speed way to analyse remotely the crystalline structure of material      purchasing organisations, employer groups and managed care
within a container. EDXRD uses high-powered x-ray beams, thus            organisations. He has held senior sales executive and national
generating very high penetration power. EDXRD was first tested           account roles for major Fortune 100 healthcare industry
as a detection tool in the late 1980s for detection of explosives        leaders and has successfully negotiated and sold billions
hidden within packages by Philips Medical Systems. EDXRD                 of dollars in multi-year pharmaceutical service, software,
instruments function by matching the diffraction pattern obtained        equipment, packaging and consulting agreements.
by the instrument with a library of patterns previously obtained         Email: a.clock@xstreamsystems.net
for comparison. The EDXRD diffracted spectral patterns of
crystalline substances are markedly different, even to an untrained
eye. Much like a human fingerprint, though there may be a few         mass), the detection rate is close to 100 per cent and the false
features that are common to both patterns, they are nonetheless       alarm rate is 0.1 per cent or lower. In addition, because it uses a
very different. In current iterations of the technology, which is     high-powered x-ray, EDXRD technology can penetrate through
fitted with a computer-based detection device, the system relies      nearly all plastics, cardboard, wood and metals in order to screen
on a mathematical algorithm to extract a unique feature set from      the material.
the pattern, which it uses to identify the material giving rise to
that pattern.                                                         EDXRD’s first intended use is in the pharmaceutical industry,
                                                                      where a material identification system detects fraudulent,
In general, the EDXRD methods are highly material-specific,           adulterated or counterfeit drugs. The system also enhances quality
since the diffraction patterns of crystalline materials are unique.   in the manufacturing processes and provides consumer protection
As it relates to pharmaceuticals, the signature of diffracted         to the end user. With its superior x-ray penetrating power, fast
aspirin is very different from ibuprofen, acetaminophen and           results and scalability, EDXRD can verify and detect materials in
codeine, for example. Equally important is the fact that the          both small and large packages. Also, due to the vast flexibility of
diffracted patterns of the excipients specific to the unique          the technology, EDXRD will be well-suited for many other
recipe of the formulation are unique and one can determine            markets.
differences in manufacturer, packaging and dosage. For
example, acetaminophen 325mg from one vendor will differ              In subsequent versions now in development, EDXRD technology
from acetaminophen 325mg from another vendor unless they              will incorporate high speed and larger capacity. These improved
follow the exact same recipe, density, pill configuration and         systems will increase the scale and capabilities of the technology
use the exact same packaging.                                         and allow for high levels of integration within all stages of the
                                                                      supply chain, from manufacturing all the way through, including
This material sensitivity of EDXRD has two important                  dispensing.
ramifications: high detection/verification rates and low false
alarm rates. Under ideal conditions (low absorption and high test     CONCLUSION

                                                                      EDXRD provides a near perfect ‘what you see is what
                                                                      you get’ environment for the pharmaceutical industry.
                                                                      While track and trace is an important element in supply
                                                                      chain security, EDXRD is the ultimate ‘completer’ for
                                                                      patient safety and supply chain integrity. With an aggressive
                                                                      molecular screening programme, each member of the
                                                                      pharmaceutical supply chain can minimise risk to the patient,
                                                                      severely undermine liability risks, and thwart nefarious
                                                                      criminal enterprises.


                                                                       References
                                                                       1.   WHO Fact Sheet no 275: ‘Counterfeit medicines’,
                                                                            February 2006
                                                                       2.   Walkley A, Counterfeit Malaria Drugs Kill Thousands in Africa,
                                                                            Media Global, September 2009



78                                                                                                                 www.samedanltd.com

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PMPS Anti-Counterfeiting Article EDXRD

  • 1. Anti-Counterfeiting Thinking Inside the Box Alan Clock at XStream Systems introduces energy dispersive x-ray diffraction, a new weapon in the war against counterfeits Today, the various members of the Figure 1: EDXRD Technology pharmaceutical supply chain find themselves in an expanding global marketplace and in the midst of an ever growing epidemic that threatens each relevant party. As globalisation increases, Energy so too does the risk of counterfeit, dispersive Sample’s detector substandard or fraudulent medications molecular within the supply chain. This increase structure Unique scanned diffraction in risk threatens both the economic and X-ray source fingerprint physical health of the pharmaceutical Collimator industry and its consumers. Here are a few staggering statistics related to this scourge: Collimator d-spacing Diffraction angle (Ξ) G The World Health Organization (WHO) conservatively estimates that counterfeit medications The costs for a global supply chain to implement track and trace will be a $75 billion global industry in 2010 (1) solutions are staggering. According to an EU Commission G The WHO projects the annual growth of counterfeit Consultant, the initial cost for deploying a mass serialisation medications to be between 12 and 16 per cent annually, pharmaceutical programme in the EU would include: worldwide (1) G According to the WHO, more than 2,000 children in G An industry-wide one-time cost of €11.5 billion to set up the Africa alone die each day as a result of taking counterfeit proper systems within all members of the pharmaceutical medications (2) supply chain in Europe G The WHO reports that, across the world, 10 per cent of G Annual ‘running costs’ for serialisation with European pharmaceuticals are counterfeit, fraudulent or adulterated. pharmaceutical companies to be €185.5 million for Proliferation and percentages are much higher in developing non-OTC companies countries in Asia, Africa and South America, with up to G EU pharmacies would incur costs of installing the right IT 50 per cent of the supply chain projected to be identified and reading devices to support serialisation estimated to be as counterfeit or adulterated (1) approximately €157 million, with no estimates on the annual costs of running the system TRACK AND TRACE Although track and trace solutions are useful up to a point, they To date, nearly all of the solutions for this global epidemic are significantly limited in their effectiveness. When additional emphasise what are known as ‘track and trace’ methods costs to all members of the supply chain are added, they include (such as barcodes, holograms, RFID, pedigree, taggants and significant changes to the manufacturing, packaging and serialisation). These solutions are primarily based on traditional distribution processes. Additionally, as we have seen lately, many technology for inventory control and security and are common of the incidents of substandard, fraudulent and counterfeit product within most sophisticated supply chains. They are incredibly all had perfect pedigrees and their packaging was either original effective in tracking products, especially in direct or short or a perfect facsimile. supply chains, where the additional cost can be justified in their inventory control capabilities because the members of the LABORATORY ANALYSIS supply chain use common systems and tools for tracking, distribution and sales. However, track and trace solutions have Until recently, the only true way to their limitations. They generally require some sort of addition test quality and identify fraudulent to the outside of the box or package, and a common technology medications was through laboratory to be read and documented. These processes and technologies analytical methods. The add further cost to the product and are difficult to maintain inadequacies of these across large global supply chains. In addition, because of its solutions are obvious. external placement, the track and trace item may be easily They are expensive replicated, and it does not verify that the material inside the and cumbersome, and package is safe and efficacious. samples must be sent to 76
  • 2. an outsourced laboratory. Additionally, laboratory testing requires highly trained personnel and typically destroys the product. The testing method generally requires that the tester be aware of a potential problem in order to focus the analysis properly. Frequently, however, by the time the product gets to a laboratory, it has most likely already been in the supply chain for some time, placing patients at risk. Additionally, following laboratory testing, the only element of certitude is the exact product that was tested: no information is revealed about other similar products in the supply chain. The best way effectively to purge the pharmaceutical supply chain of poor quality, fraudulent or counterfeit medications is to look inside the box to screen, verify and authenticate the product inside the package. Ideally, a quality control and anti-counterfeit solution for the ENERGY DISPERSIVE X-RAY DIFFRACTION pharmaceutical supply chain should not require any alterations to the product or the package. It should allow packaged drugs to A new technology which fits this definition of the ideal remain intact and be readily deployable. The placement of the solution is known as energy dispersive x-ray diffraction testing unit could be at strategic points within the supply chain or (EDXRD). This innovative technology allows molecular screening deployed throughout without onerous costs. The new technology of the product inside its original container without destroying or would provide a level of confidence that public safety is ensured. degrading the product, thus minimising the need for track and The bottom line is that it checks to see what is inside the box. trace implementation. The only event which brings together all stakeholders in the fight against counterfeit pharmaceuticals THE FIFTH GLOBAL FORUM ON Pharmaceutical AntiCounterfeiting End-To-End Protection – from API to Patient Early-bird discounts available until 7 December Attended by pharma companies, regulators, health professionals, February 24-26, 2010 patients' groups, and anti-counterfeiting product and service providers. Miami, Florida www.pharma-anticounterfeiting.info Exhibition and sponsorship opportunities available. Contact Reconnaissance International on info@reconnaissance-intl.com
  • 3. This solution transforms the process from looking at About the author the outside of the box with track and trace to looking inside the box with molecular screening. Ultimately, this method Alan Clock, Senior Vice-President of truly provides all of the members of the supply chain, from XStream Systems, has over 20 years of manufacturer to consumer, with the confidence to know that the pharmaceutical, healthcare and sales medications in their inventories, or that they are taking, are safe distribution experience. Alan has an and effective. impressive track record of promoting comprehensive solutions to healthcare EDXRD was first proposed in the 1960s as a simple and high- providers, distributors, large corporate entities, group speed way to analyse remotely the crystalline structure of material purchasing organisations, employer groups and managed care within a container. EDXRD uses high-powered x-ray beams, thus organisations. He has held senior sales executive and national generating very high penetration power. EDXRD was first tested account roles for major Fortune 100 healthcare industry as a detection tool in the late 1980s for detection of explosives leaders and has successfully negotiated and sold billions hidden within packages by Philips Medical Systems. EDXRD of dollars in multi-year pharmaceutical service, software, instruments function by matching the diffraction pattern obtained equipment, packaging and consulting agreements. by the instrument with a library of patterns previously obtained Email: a.clock@xstreamsystems.net for comparison. The EDXRD diffracted spectral patterns of crystalline substances are markedly different, even to an untrained eye. Much like a human fingerprint, though there may be a few mass), the detection rate is close to 100 per cent and the false features that are common to both patterns, they are nonetheless alarm rate is 0.1 per cent or lower. In addition, because it uses a very different. In current iterations of the technology, which is high-powered x-ray, EDXRD technology can penetrate through fitted with a computer-based detection device, the system relies nearly all plastics, cardboard, wood and metals in order to screen on a mathematical algorithm to extract a unique feature set from the material. the pattern, which it uses to identify the material giving rise to that pattern. EDXRD’s first intended use is in the pharmaceutical industry, where a material identification system detects fraudulent, In general, the EDXRD methods are highly material-specific, adulterated or counterfeit drugs. The system also enhances quality since the diffraction patterns of crystalline materials are unique. in the manufacturing processes and provides consumer protection As it relates to pharmaceuticals, the signature of diffracted to the end user. With its superior x-ray penetrating power, fast aspirin is very different from ibuprofen, acetaminophen and results and scalability, EDXRD can verify and detect materials in codeine, for example. Equally important is the fact that the both small and large packages. Also, due to the vast flexibility of diffracted patterns of the excipients specific to the unique the technology, EDXRD will be well-suited for many other recipe of the formulation are unique and one can determine markets. differences in manufacturer, packaging and dosage. For example, acetaminophen 325mg from one vendor will differ In subsequent versions now in development, EDXRD technology from acetaminophen 325mg from another vendor unless they will incorporate high speed and larger capacity. These improved follow the exact same recipe, density, pill configuration and systems will increase the scale and capabilities of the technology use the exact same packaging. and allow for high levels of integration within all stages of the supply chain, from manufacturing all the way through, including This material sensitivity of EDXRD has two important dispensing. ramifications: high detection/verification rates and low false alarm rates. Under ideal conditions (low absorption and high test CONCLUSION EDXRD provides a near perfect ‘what you see is what you get’ environment for the pharmaceutical industry. While track and trace is an important element in supply chain security, EDXRD is the ultimate ‘completer’ for patient safety and supply chain integrity. With an aggressive molecular screening programme, each member of the pharmaceutical supply chain can minimise risk to the patient, severely undermine liability risks, and thwart nefarious criminal enterprises. References 1. WHO Fact Sheet no 275: ‘Counterfeit medicines’, February 2006 2. Walkley A, Counterfeit Malaria Drugs Kill Thousands in Africa, Media Global, September 2009 78 www.samedanltd.com