This document discusses factors that search engines like Google consider when ranking websites. It examines topics like link popularity, inbound links, anchor text, on-page keyword usage, URL structure, page titles, meta descriptions and keywords. Additional ranking factors mentioned include traffic and click-through data, business information on pages, image alt text, loading speed and tools for auditing websites. The document also provides an example analysis of the website iCouponBlog.com and its performance for the search term "Hunter Bay Coffee Coupon".

1. TOP RANK
What makes websites rank well in Search Engines.

2. ANATOMY OF RANKING
What factors do Search Engines Consider?

3. DON’T NEED A CRYSTAL BALL
Google tells us what to do and sets best practices.

4. GOOGLE’S RANKING ALGO.
Factors that Google looks at for ranking websites.

5. TRUST AND AUTHORITY
23.87%
Why Google trusts one site over the other.

6. MEET ICOUPONBLOG.COM

7. ICOUPONBLOG’S DOMAIN
TRUST FACTORS
• Age of Site: Less Than 6 Months
• Registration Period: Two Years
• Content Originality: Not good
• Age of Domain: Year and a Half

8. GOOGLE’S RANKING ALGO.
Factors that Google looks at for ranking websites.

9. LINK POPULARITY
22.3%
• How many links does the specific page in question have?
• How many links are from outside of the site? How many from
inside the site?
• How popular are the pages that are linking to you?

10. INBOUND LINKS
This page has 8 links
• About 23,984 inbound links to the site is very helpful

11. GOOGLE’S RANKING ALGO.
Factors that Google looks at for ranking websites.

12. ANCHOR TEXT
20.26%

13. ANCHOR TEXT IN LINKS
Our anchor text overlaps with our keywords.

14. GOOGLE’S RANKING ALGO.
Factors that Google looks at for ranking websites.

15. ON PAGE KEYWORD USAGE
15.04%

16. URL STRUCTURE
Not dynamic, and use your keywords in your URLs when possible.
Avoid any “?” in your URL if possible.

17. PAGE TITLES
Single Most Important Factor.
Make a unique page name for each page on your site. Try to
avoid generic names like ‘About Us’, ‘Home’, etc.

18. UNIQUE META DESCRIPTION
Make sure your meta description is unique, uses your keywords,
and encourages people to click through to your result.

19. META KEYWORDS
Google doesn’t look at them, but the other SE’s might. Use 3-5
unique meta keywords that match your page’s content.

20. H1 TAGS
Make your page title an h1 tag, and make sure you only have
one h1 tag per page.

21. GOOGLE’S RANKING ALGO.
Factors that Google looks at for ranking websites.

22. TRAFFIC AND CTR DATA
6.29%

23. EXTRA FACTORS
These aren’t on the list, but are very helpful.

24. BUSINESS ADDRESS AND PHONE ON EVERY PAGE
If you are a business and have an address, put it on each page.
This gives you ‘street cred’ on Google.

25. USE ALT TEXT FOR IMAGES
It helps a lot in Image search and in regular search. And it tells
blind readers what the image is a picture of.

26. SPEED: THE NEW FACTOR
Your website’s loading time is now officially a factor in your
ranking. Try to make a fast-loading website.

27. LOADING SPEED FOR
ICOUPONBLOG.COM
The page loads in about 4.9 seconds.

28. WHAT IS THE RESULT?
We are #2 for ‘Hunter Bay Coffee Coupon’

29. TOOLS OF THE TRADE
Some tools to help you get started.

30. TOOLS: WOORANK.COM
Will alert you to any big issues with your site. Grades on a
curve.

31. TOOLS: WEBSITE GRADER
Hubspot’s tool to help you determine where you can improve
your SEO efforts.

32. GOOGLE WEBMASTER TOOLS
Helps you to perform research on your site, and allows you to
communicate with Google is you ever have issues like being

33. QUESTIONS?