This slide show was part of a presentation on the retailing and distribution model of GoPro. This slide show covers the evolution of the GoPro camera, how the GoPro camera is distributed, and finally ends with a heroic video, which presents the rescue of a kitten in a burning house from the POV of the fireman.

2. GoPro
‘An American brand of
high-definition personal
cameras, often used in
extreme action video
photography.’

3. A way to make
something that
helps people
document
adventures.
Known for
being
lightweight,
rugged,
wearable or
mountable
in unusual
places.

4. HISTORY: GoPro Hero (2005)

5. HISTORY: Hero Black 3+ (2013)

6. HISTORY: Overview
• Developed by Nicholas
Woodman
• 2005 - GoPro Hero
(35mm film camera)
• 2007 – Digital Hero 3
(3 megapixel digital camera/
30m waterproof/SD Video)
• 2008 to 2012 – HD Hero
5/960/1/2/3
• 2013 – HD Hero 3+
• GoPro NET Worth: 1.3b
(Forbes March 2014)

7. GoPro
Website
90
Countries
World Wide
Specialty
Retailers
Sporting-
goods
Retailers
CE
Retailers
C
U
S
T
O
M
E
R
S
Authorised
Resellers
/Dealers
GOPRO RETAIL DISTRIBUTION MODEL

8. Changes
& Recommendations
Sports events &
trade shows
(e.g. F1)
National
Geographic
stores
No rational
reason for
having its own
store

9. Click on the GoPro
POWER button to view
video