Mohammad Ala'a Al Bazrawi has over 15 years of experience in sales and marketing roles in the food service industry in Saudi Arabia. He currently serves as the Head of Sales and Marketing for an FMCG food service company, where he is responsible for corporate planning, marketing strategy, revenue maximization, and resource management. Previously, he held national and regional sales management positions with other food trading companies, where he successfully grew business, developed client relationships, and exceeded sales targets. Al Bazrawi has a track record of developing and implementing strategic plans and innovative marketing initiatives to increase brand awareness and drive sales.

1. MOHAMMAD ALA’A Al BAZRAWI
Address: Riyadh, Saudi Arabia
Contact: 0096 656 982 0889  E-mail: alaa_bazrawi@hotmail.com
HEAD SALES AND MARKETING – FMCG Food Service (HoReCa Division)
15+ years of rich experience in delivering optimal results and business value in high-growth environments
PROFILE
 Demonstrated capabilities in corporate planning, marketing strategy, revenue maximization, and resource management,
financial and administrative control in an increasingly competitive environment. Strong background in strengthening market
relationships using the knowledge of market trends, strengths, and weaknesses
 Dynamic sales and business development career with a documented history in steering business growth, capitalizing on
revenue potential and managing all commercial operations. Innate strengths in identifying and developing potential
accounts and retaining their business association
 Exceptional abilities in cultivating new business, broadening penetration within accounts, and achieving closure upon
completion of highly effective presentations. Utilize solutions-oriented sales approach emphasizing customer needs. Strong
public speaking ability, comfortable addressing large and small groups on pharmacology and sales topics
 Strategic thinker with know-how to position and build brands and knack for developing impact/effective marketing
communications that connects with customers. Proven expertise in integrated market research and analysis for location of
branding placements
 Suave and pragmatic with excellent interpersonal and communication skills; competent to work in highly diverse
environments with people from varied backgrounds. Goal-oriented, systematic planner with a big-picture perspective
Performance Milestones
• Contributed significantly in establishing and implementation of short and long-range departmental goals, objectives,
policies, and operating procedures
• Imparted perpetuity to business inflows by carefully developing and nurturing relations at decision-making levels with
high-end clientele
• Revised research process to better coordinate with the product marketing, resulting in more successful marketing
programs and increased sales
• Planned and conceptualized various strategies to achieve business goals aimed towards the growth in business
volumes as well as profitability while analyzing cost effectiveness and competitor’s strategies and proceedings
PROFESSIONAL HIGHLIGHTS
Food Service Manager (HoReCa), Arabian Trading Supplies (Naghi Group), Riyadh, Saudi Arabia
since 2012
 Overall responsible for planning strategy for corporation in order to achieve maximum returns
 Accountable for undertaking research/study analysis to learn about the market demands in order to set smart goals and
achieve expected sales target. Accomplish responsibility for promoting company’s products to the major customers’
 Direct the team by solving their issues and visit the VIP customers along with them. Monitor the sales representatives’
duties through daily/weekly reports. Deftly conduct surveys for the competitors products’ prices
 Responsible for meeting the exclusive clients and arrange such kind of trading cooperation. Motivate representatives for
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2. collection of both cash and credit clients
 Gear the activities for receiving tenders, preparing quotations and submitting/negotiating with customers
 Proficiently handle commercial duties viz. collecting payment, following-up for pending payment, delivery follow-up, pending
orders, submitting the samples, following-up new customers, daily sales and collection reports, journey plan etc.
National Sales Manager (HoReCa), Bahrawi Trading Company, 2008-2012
 Strived to put across the brand message effectively by planning and carrying out the right brand communique. Planned and
implemented innovative business strategies to improve the product awareness and ensure enhanced brand visibility
 Drove the efforts for planning territorial expansion and major market sales trips and regulated company’s sales promotion
schemes launched from time to time
 Developed and nurtured productive business relations with business community and the trade partners to generate business
opportunities for regular and repeat business. Interfaced and coordinated with production and delivery departments etc.
 Designed and executed innovative promotional plans to ensure cost effective reach to the targeted audience group. Created
informative and promotional literature on products practices
 Kept a tab on business dynamics and realigned policies and programs to combat competition and stay firmly afloat in fiercely
competitive markets.
 Organized various training sessions for the team to enhance their performance
 Structured annual operational budget and implemented control measures to contain expenses within defined limits
 Handled Brands like Lavazza Coffee, Twinning’s tea, Panzani and Devilla pasta, Lindt Chocolate, Lotus biscuits, Gino
Franco sparkling juice (blue & pink cocktail)
Sales Manager (HoReCa), Turki Attar Corporation, Jeddah, Saudi Arabia
2006-2008
 Devised and implemented strategy for the corporation in order to achieve maximum returns
 Supervised reports of the sales team and presented guidelines for them to promote product, made analysis for the prices
to know where our product stands, ensured frequent visits to supermarket to check merchandising, followed up with the
salesmen for collection of both cash and credit clients, to meet with exclusive clients and arrange such kind of trading
corporation
 Formulated plan for profitability of channel and significantly lowered the attrition rate while over achieving set targets
consistently
 Shouldered the responsibility for Coaching, motivating, monitoring the progress of the Sales teams, credit checks, audit
monitoring, compliance training, identifying ideal product mix to maximize revenue, setting quarterly budgets and meeting
targets
Sales Representative (HoReCa), Al-Bahrawi Trading Company, Jeddah, Saudi Arabia
2004-2006
 Successfully explored and met new clients and offered company's product and sign a deal
 Followed up with current client about their demands and contributed to have potential
 Spearheaded efforts across managing back-office operations and achieved individual targets while following functional and
technical aspects
 Proficiently analyzed the business needs of the clients and stakeholders to identify business problems and proposed
solutions
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3. Languages Known: Arabic, English
Driving License: Valid Saudi Driving License
References: Available on Request
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