project

1. PROJECT REPORT ON
CONSUMER BUYING BEHAVIOUR IN INSURANCE SECTOR
CASE STUDY- LIFE INSURANCE CORPORATION OF INDIA
SUBMITTED BY
JUGAL PARMAR
T.Y.B.M.S. SEMESTER –V
UNDER THE GUIDANCE OF
PROF. BHOOMI RATHOD
SUBMITTED TO
UNIVERSITY OF MUMBAI
THROUGH
SMT. KAMALADEVI GAURIDUTT MITTAL
COLLEGE OF ARTS & COMMERCE
2014-2015

2. PROJECT REPORT ON
CONSUMER BUYING BEHAVIOUR IN INSURANCE SECTOR
CASE STUDY- LIFE INSURANCE CORPORATION OF INDIA
SUBMITTED BY
JUGAL PARMAR
T.Y.B.M.S. SEMESTER –V
UNDER THE GUIDANCE OF
PROF.BHOOMI RATHOD
SUBMITTED TO
UNIVERSITY OF MUMBAI
THROUGH
SMT. KAMALADEVI GAURIDUTT MITTAL
COLLEGE OF ARTS & COMMERCE
2014-2015

3. DECLARATION
I, JUGAL PARMAR of SMT. K.G. MITTAL COLLEGE OF ARTS &
COMMERCE of T.Y.B.M.S. (semester-v), hereby declare that I have
completed the project on CONSUMER BUYING BEHAVIOUR IN
INSURANCE SECTOR CASE STUDY-LIFE INSURANCE
CORPORATION OF INDIA in the academic year 2014-2015.
The information submitted is true and original to the best of my knowledge.
Date: ___________________ __________________
(JUGAL PARMAR)

4. CERTIFICATE
This is to certify that, Mr. JUGAL PARMAR, a student of T.Y.B.M.S. has
successfully completed project on CONSUMER BUYING BEHAVIOUR IN
INSURANCE SECTOR IN CASE STUDY-LIFE INSURANCE
CORPORATION OF INDIA in the academic year 2014-15 under the guidance
of PROF. BHOOMI RATHOD.
___________________ ___________________
PROF.BHOOMI RATHOD PROF. NAMRATA ARORA
(PROJECT GUIDE) (BMS CO-ORDINATOR)
____________________ ___________________
DR. SUHASINI ARYA EXTERNAL EXAMINER
(COLLEGE PRINCIPAL)

5. PROJECT GUIDE CERTIFICATE
I, PROF. BHOOMI RATHOD hereby certify that Mr. JUGAL PARMAR of
SMT. K.G.MITTAL COLLEGE OF ARTS & COMMERCE T.Y.B.M.S.
(semester-v) has completed project on CONSUMER BUYING BEHAVIOUR
IN INSURANCE SECTOR CASE STUDY-LIFE INSURANCE
CORPORATION OF INDIA in the academic year 2014-2015.
The information submitted is true & original to the best of my knowledge.
Date: __________________ _______________
PROF. BHOOMI RATHOD
(PROJECT GUIDE)

6. ACKNOWLEDGEMENT
At the outset, I would first like to thank the University of Mumbai for giving me
an opportunity to do such an innovative project in the fifth Semester.
I would like to extend my sincere gratitude and appreciation to my BMS
Coordinator PROF. NAMRATA ARORA and project guide PROF.
BHOOMI RATHOD who introduced me to the project CONSUMER
BUYING BEHAVIOUR IN INSURANCE SECTOR CASE STUDY-LIFE
INSURANCE CORPORATION OF INDIA. It has indeed been a great
experience working under them during the course of project. I would like to
express my gratitude for their unconditional support, invaluable advice and
guidance provided throughout this project.
I am highly obliged to our college Principal DR. SUHASINI ARYA for giving
me an opportunity to conduct a detailed study and analysis of the topic relevant
to my project.
My thanks are also due to my parents & all other friends and well-wishers who
have helped me at various levels. Last but not the least I would like to thank all
those who directly or indirectly helped me in giving the final touches to the
project. I once again thank all of them whole heartedly.
Date: ___________________ _____________________________
(JUGAL PARMAR)

7. CONSUMER BUYING
BEHAVIOUR IN
INSURANCE SECTOR
CASE STUDY- LIFE
INSURANCE
CORPORATION OF INDIA

8. Index
Sr. No. Topics Page No.
Executive Summary
Introduction
1 Introduction to Insurance
2 Regulation of insurance sector in India
3 Products and services offered by major insurance players
4 Growth, Oppurtunities and Future of insurance industry
5
Impact of insurance sector on Indian economy
6 Settlement of claims for insurance
7 Re-insurance
8 Case study- Life Insurance Corporation of India
9 Survey
Conclusion
Bibliography

9. EXECUTIVE SUMMARY