Done during a marketing internship under prof. sameer mathur

1. MARKETING OF ANDROID
APPLICATION

3. CONTENT
• Executive summary
• Situation analysis
• Goals
• Strategy
• Tactics
• Implementation

4. Executive summary

5. EXECUTIVE SUMMARY
• Social platforms have become
leaders in digital media
industry.
• Social media dominates users
attention.
• 20% of total time spent online
is on social media

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2013 2014 2015 2016
Chart Title
Facebook Twitter Linkedin

7. • Introducing the social media
management application “GOT
YOU”.
• Single platform to manage all the
social media channels.
• Also, to schedule and publish
content to social networks.

8. • A unique tool that supports all
user’s social platforms.
• Low consumption of time and
data in “GOT YOU”.
• The contents can be scheduled
and published to multiple
channels at once.

9. Situation Analysis
1.COMPANY OVERVIEW
2.MARKET OVERVIEW
3.TARGET CONSUMER

11. CORE COMPETENCIES
• Social Media Growth in the
Developing World.
• Update multiple networks in one
step.
• Manage multiple contributors.
• Optimize delivery.

12. STRATEGIC ASSESTS
• Users in all social media
will be an assest.
• Advertisers who have
unprecedented access to
consumers.
• Premium version of GOT
YOU

13. CURRENT PRODUCT LINE
• Manage multiple Twitter,
Facebook and
other networks.
• Schedule updates.
• Collaborate as a team.
• Mobile apps (iOS & Android)
• Customised analytics

14. Market position
GOT YOU is positioned with central
benefits for people of age group
between 18 to 30.

16. POTENTIAL CUSTOMERS
• Professionals
• Multiple app users
• College students
• others

17. COMPETITOR ANALYSIS
• Agora pulse
Free Trial, then from $29/month
• Jollor
Free Trial, then from $5/month
• Mavsocial
Free Plan & Enterprise plan
• Oktopost
Free Trial, then from $200/month

18. OPPORTUNITIES
• Mobile data coverage grew from
58% to 95% between 2001 and
2015.
• 1GB of data per month of data
costs less than 5%.
• India is Twitter’s fastest-growing
market

19. THREATS
• Number of competitor are
increasing.
• Access to various application might
be a problem.
• Competitor like Hootsuits already
have greater market share.

20. TARGET CUSTOMER

22. GOALS

23. • At least 1 lakh logins
every year.
• Monthly revenue of
$250,000.
• Increase in market
share.

24. STRATEGY

25. TARGET MARKET

26. CUSTOMER NEEDS
• Analytic report to be less
expensive
• Url shorteners.
• Uploading and updating
easily on networks.
• Notification on various
activities.

27. COLLABORATORS
• Suppliers
( facebook, twitter etc)
• Channel members
(app stores)
• Communication partner
(sponsors who advertise
products)

28. Value propositions
customer
• An user friendly
app that will
enable the user
to view all the
updates of social
media at single
place
collaborator
• An app that is
successfully
getting many
users.
• Freemium model
with high
revenue
expectency
company
• The company has
potential growth
in future due to
increase in social
media apps.

29. TACTICS

30. product
•Free versions
•Premium versions
service
•Easy access to all social media
brand
•GOT YOU- we understand your needs
•Slogan – Together we see.

31. PRICES
• The free version of the app can have maximum of 3 social media.
• The premium version will be charged at a basic pay of $1.5 where 4
social media can be used.
.

32. INCENTIVES
• First 50 downloaders of every month will get additional offer of 4
free application on GOT YOU.
• Referable codes users will also be given additional offer of one extra
app for every 5 referances.

33. DISTRIBUTION
• Google play store
• Istore
• Device app store.
• Independent app store.

34. IMPLEMENTATION

35. INFRASTRUCTURE

37. PROCESS
• Market environment
• Consumer market
• Business market
• Positioning
• Strategy
• Pricing
• Branding
• Distrbution

38. SCHEDULE
Market research-2month
Business market analysis-2weeks
Positioning-1month
Setting up-5month
Product strategies-5weeks
Developing marketing and
communication channels-2months

39. Created by Akshaya R, PSG College of
Technology, during a marketing internship
under Prof Sameer Mathur, IIM Lucknow