2. Introduction
Redbrick offices provides office solutions which
includes leasing co-working and dedicated
offices spaces.
Some of their offerings are mentioned below:
Virtual office space
Open and dedicated office space (Co-working
space)
Private cabins and conference rooms
Conventional leasing
3. The marketing challenge
Manage and optimize ongoing SEM campaign
managed by another agency.
Maximize leads from the SEM campaign.
Improve the CTR (click through rate) for the
campaign.
Improve the cost per conversion rate to below
1000rs per conversion
Carry out other digital marketing activities
including social media and display
4. The Startegy
Understand the client needs and expectations
from the SEM campaign.
Study the services provided by the client.
Identify the target market for the services
provided.
Analyze the search terms report.
Identify top performing keywords and insert new
keywords using keywords planner.
Optimising the bids to target the right keywords
to drive relevant traffic.
5.
Create a new campaigns based on the previous
reports.
Manage and optimize the campaigns to meet
the goals.
8. The Solution
Follow the step-by-step project cycle in a timely
manner and constantly monitor the results and
impact of every online initiative.The Project
Cycle:
Project Initiation – Meet the client and understand
the overall scope and dimensions of the task at
hand.
Project Definition – Enlist the specific marketing
challenges that need to be resolved and set
measurable objectives.
9.
Project Planning – Enumerate the steps to be taken
to achieve each specific objective and create a
timeline that could be executed effectively with just
15 days in hand.
Detailed Planning and Strategy – Decide the
platforms to be targeted.
Project Execution – Implement the strategy
according to the set timelines.
Awareness – The awareness for the brand was
done through Social Media.
Activities – Social Media, Display, PR and
Newsletters were the activities carried out as part of
the digital marketing campaign.
10.
Interaction - This was achieved by constantly
sharing compelling and engaging content through
posts on networks like Facebook.
Project Closer – Evaluate the strategy and its
impact and modify tactics if required.
Evaluate and Monitor – Constantly monitor the
online activities to see their impact and ensure that
the objectives set for each platform as well as the
broader marketing challenges are being met.
Project Analysis – Analyze the overall result of the
project in terms of quality of performance and
conformance to client requirements.
11.
Detailed Analysis – Review the project to highlight
errors and make modifications to avoid making them
in future. Make a note of the activities that generated
positive results and use them as a reference for
future projects.
12. The Conclusion
The campaign did well and we were able to
deliver the results.
We initiated leads through the SEM campaign
and managed to deliver 300 leads in two
months.
Cost per conversion was below 1000 rs.
Also on social front we could initiate a huge
interaction and got people to join the social
media page.
