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RESUME
Personal Information
Name: Akram Mahmoud Samy El-Sobky
Birth Date: 20th March 1972
Nationality: Egyptian
Marital Status: Married
Address: 3b, street no. 5 Maadi, Cairo – EGYPT
Phone: (+202) 2380 56 17 - 0111 66 000 70
E-mail: akram.sobky@gmail.com
Education
University: SADAT ACADEMY FOR MANAGEMENT SCIENCE.
B.Com. Degree in Management Science.
Business administration branch, June 1993. (Good).
School: COLLEGE DE LA SALLE, Thanawia 1989
Experience
Mar 2008 – Jan 2015 SALES & MARKETING DIRECTOR
COMMERCIAL & INDUSTRIAL GROUP (CIG) - (Sole
Agent LIFAN and CHERY vehicles in Egypt, MITSUBISHI
authorized sales & after Sales for Cairo region)
Job Description: My job was to continue what was
started before during 2005 & 2006 with same tasks
plus studying new opportunities to get a new sole
agency agreement with a new trusted Chinese
partner. The daily job activities were leading the
sales and marketing team, improving the authorized
dealers network, strengthening the fleet department
and achieving fleet sales target, setting annual
targets and revised each quarter, calculating break
down cost for the vehicles, pricing and placing
purchase orders according to the sales targets
calculated and set. Improving brand name image
and awareness, updating competitors and market
research analysis, responsibility of all
communications and negotiations with the mother
company, placing a complete business and time
line plan.
Achievements: Marketing plan was set to
completely renovate the image of CIG and CHERY
called "PLUS PLAN", from designing a new logo,
new image of advertisements, special promotions,
in brief it was an internal and external renovation.
Launching the new QQ3 model under the name of
QQ+. 3 new Exclusive Authorized dealers were
assigned and a complete CI was set and
implemented. This new image had a very good

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impact on our performance and sales. It also gave
us a good credit in the market. A new Chinese
Agency “LIFAN” was selected and we signed the
Sole Agency Agreement and launched in Egypt
during summer 2009. Business plan, Marketing plan,
Sales plan were prepared as well as the positioning
and pricing of the different models. The LIFAN brand
was launched in Automech 2009. A survival plan was
set, implemented and succeeded to pass the
disturbing time Egypt faced during the last 3 years.
The survival plan included adding an
authorized agreement with a brand with big car
park in Egypt to get use of the big service station
and sales capabilities of CIG during the revolution
period, and MITSUBISHI was selected. My team and
myself were responsible to prepare all the needed
plans and facilities to gain this distribution and after
sales agreement, and it was successful.
Jan 2006 - Feb 2008 VICE GENERAL MANAGER
HORSE MOTORS Co. (Sole Agent JAC vehicles in
Egypt and authorized distributor for MITSUBISHI,
HUYNDAI, FORD, SKODA and MAZDA)
Job Description: My work with HORSE MOTORS
started as a consultant before I officially join the
company as an employee, since June 2006. My job
at his time was to select the upgrade the company
from a distributor to an Agent for a new brand. After
joining HORSE MOTORS team my job description was
to put the complete business and time line plan, to
choose the right candidates to accomplish this plan
and supervise the achievement of the targets.
Achievements: Before joining HORSE MOTORS
officially a detailed market research was made on
all types and categories of vehicles in the Egyptian
market. The research led to the fact that the best
opportunities now available is in the commercial
vehicles, not passenger, due to a lot of
circumstances covering economical, governmental
and competition. 3 factories were selected in China,
also a detailed research was made to finally choose
JAC brand and signing the Sole Agency Agreement.
After joining the team, first stage to hire the
candidates, second stage was to put the internal
system and train the team on it, thirdly was to make
all the preparations needed for a successful start,
fourthly and finally was the real start with the
launching. For the first time in Egypt an organized
plan was put to compete GM, and push GM to
reduce the prices on the vehicles with a percentage
of 15%. For the first time in Egypt a complete

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range of commercial vehicles is launched covering
the segment for loading capacity from 1.5 Ton till 60
Ton, and with a price range starting from 49,990 EGP
till 650,000 EGP, and covering all commercial use
segment from regular loading vehicles, trailers,
dumpers, mixers, etc… During the first 5 months we
achieved 100% of the target set for 12 months, JAC
brand became very reputable among the
commercial sector and we started to raise the prices
due to the higher demand.
Dec 2005 – Dec 2006 SALES & MARKETING MANAGER
COMMERCIAL & INDUSTRIAL GROUP (CIG) - (Sole
Agent CHERY and WULING vehicles in Egypt)
Job Description: Leading the sales and marketing
team, improving the authorized dealers network,
establishing fleet department and achieving fleet
sales target, setting annual targets and revised each
quarter, calculating break down cost for the
vehicles, pricing and putting purchase orders
according to the sales targets calculated and set,
Improving the brand name image, up to date
competitors and market researches, responsibility
of all communications and negotiations with the
mother company, studying obtaining new agencies
and putting a complete business and time line plan.
Achievements: Due to some mistakes
committed, the relationship between CHERY Int.
and CIG was passing through a very hard period,
especially because of the non achievement of the
target. I handled all the negotiations with CHERY Int.
and gave CIG a second chance. Launching A11
Long chassis model and A15 model, with a new
image, style and dealers network renovation, which
leaded to surpassing the sales target set and for the
first time we had a customer reservation list waiting
for the arrival of the vehicles. Customer service
department established. New sales, service and
spare parts dealer network established. WULING
(commercial minivans and pickup) sole agency
signed after a complete study for the market, from
A to Z business plan and long negotiations.
Separate dealers network established and
launching 6 models from the first time for this type of
vehicles competing mainly SUZUKI. Very good start
achieved but the financial system restrictions which
is different from the passenger car system, couldn't
help the brand to spread more widely in
geographical areas that really need that type of
vehicles.

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Apr 2004 – Nov 2005 SALES & MARKETING MANAGER
KUWAIT & ARAB STATES CO. (Sole Agent VOLVO
vehicles in Egypt)
Job Description: Reorganizing the Sales & Marketing
Dept. Implementing VOLVO CI, training the sales &
marketing staff. Making internal independent
sections for VOLVO, DAEWOO, KIA and adding two
new brands in our distribution list. Putting and
achieving sales targets for each brand separately.
Repositioning VOLVO brand in Egypt. Delivering
regular and accurate market researches about the
market. Delivering regular reports about the sales
achieved and position. Paying Special attention to
VCIC (Volvo cars international customers) program
and achieving a high target.
Achievements: Complete market research about
the whole Passenger cars market in Egypt. Achieving
sales 6 cars during 3 months to International
Customers (Embassies). Separating internally Volvo
business from Daewoo and Kia business. Traveling to
Turkey and negotiating the future business, targets,
prices and support with the Volvo Region. Starting a
service summer campaign for Volvo. Putting 18
month plan for re-entering the Egyptian market with
the Volvo New S40 staring from the number of cars,
pricing, specifications, options and marketing
activities. Additional to the previous plan a medium
term and long term plan were done covering a
period of 4 years, covering studies for 3S facilities
and the new way Volvo should appear and the
level to reach. Handling communication,
negotiations between Kuwait & Arab States Co. and
Volvo Company in Sweden and the Hub in Dubai.
Payment terms, facilities, invoicing and marketing
support were negotiated, with the support of the
accounting department.
Jul 2002 – Dec 2003 MARKETING MANAGER
ARTOC AUTO (Sole Agent Skoda vehicles in Egypt)
Job Description: Putting and executing marketing
plans for sales, service and spare parts
departments. Handling all communications and
dealing with different media. Organizing and
executing events. Market research, handling
customer care and supervising the level of
satisfaction.
Achievements: Regaining SKODA position in the
Egyptian market and achieving the target of sales
for 2002 in the last 3 months of the year. Making
complete market research on all brands in the

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Egyptian market and positioning of Skoda vehicles
regarding price and options accompanied with
recommendations and marketing plan to gain
more market share. Traveling to Czech Republic as
a delegate of Artoc Auto committee to discuss the
different points of cooperation between Artoc Auto
and Skoda Auto. Traveling to France and attending
Paris Motor Show. Organizing and executing a
summer service campaign from the period from 20
till 31/7/2002 in Alexandria. Installing Skoda CI
(Corporate Identity) elements on showrooms and
service center. Putting and implementing a
customer care program to measure the level of
satisfaction. The program decreased the level of
satisfaction from 55% to 81%. Organizing and
participating in Cairo International Motor Show
Formula 2002. Placing complete plan for Skoda
Club with privileges to be implemented from
January 2003.
Aug 2001 – Jun 2002 EXHIBITION MANAGER
New Methods Center
Job Description: Maintaining the organization and
sales for the 14th Real Estate & Investment Exhibition
organized in Kuwait as well as the 1st Egyptian Car
Exhibition in Kuwait also.
Achievements: Collecting information about the
real estate companies working in the Egyptian
market as well as the Egyptian car manufacturers
and the supplies. Organization of the exhibition plan
for cars and supplies. Making all the necessary
contacts, making the presentation for the
exhibitions and directing the sales team to the
companies and manufactures that are interested.
Jan 1997 – May 2001 SALES & MARKETING MANAGER
COMPUSTORE (Software house for applications
working on PCs)
Job Description: As CompuStore was a newly
established company, I was responsible of
marketing and sales, besides the designing of new
projects concerning database structure, User
Interface, Security Levels and Reporting features.
Connecting with clients to update the applications
to meet their needs giving training and finding
solutions for their problems. Working with Visual Basic
4 &5, Microsoft Access to build powerful
applications to meet the Egyptian market needs.
Achievement: Within this period I had the
opportunity to build 3 complete applications and

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to market for them: CS Accounting Manager an
application that gives complete solutions for the
accounting departments in almost all organizations.
This application is currently running successfully in
many Egyptian organizations like WTCC (World
Trade Center Cairo) and multi-national
organizations such as UNIPRO. CS Sales Manager
this application gives complete solutions for trading
organizations with multi-branch shops. It gives full
control and powerful management for having
customer records and stock records. This
application is also working successfully in many
shops such as FOLLIE FOLLI EGYPT. CS Home Delivery
this one is to organize the home delivery section in
big restaurants with powerful control. Working in
BON APPETIT restaurants in Egypt. These applications
are working under Windows95 with Visual Basic 5
and Microsoft Access. I also was a part in building
an application concerning the rent system in Egypt
for Malls and Apartments, also an application for
managing the stock in organizations.
Jun 1995 – Dec 1996 ASSISTANT MARKETING MANAGER
MODERN MOTORS (the authorized dealer for NISSAN
and SUZUKI vehicles in Egypt)
Job Description: Collecting Information about the
market and analyzing these information to give a
clear understanding of the market and the
competitors. Suggesting the solutions and the best
ways to gain more market share and enhancement
of our market strategy. Follow up the sales and
marketing team to be sure that our strategy is
implemented in the appropriate way. Link with the
Japanese part and giving them all data needed
and reporting our activities. Negotiating the needs
and expectations of the market to reach what is
needed from our part and vise versa. Handling
exhibitions and representing Modern Motors in all
marketing activities.
Achievement: Growth of our total market share with
5%. All problems concerning the bad Link between
the two parties were solved. Solving the Forklift
section problem in which the Japanese parity
was going to give the agency to another agent.
Due to the marketing team we were able to regain
the confidence after giving detailed reports about
the problems we face, the best ways to solve it and
what the Japanese have to share with. In this part
my role was to analyze the problems, give solutions
and handle all the negotiations with the other parity
to regain confidence in our team.

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Jan 1994 – Jun 1995 AS/400 Programmer
SCRIBE (Egyptian-French software house)
Job Description: Working in team to build
applications on AS/400 platform using CL and RPG
Achievement: Working in accounting and stock
applications. Group leader for textile industrial
application.
Abilities & Personal Skills
Self-confident, motivated, eager to learn more, know how to lead, very
patient and very careful with my work and my teamwork, excellent team
player.
Languages
Arabic: Mother Language.
English: Very Good (read / write).
French: Very Good (read / write).
Computer Skills
Working on all computer platforms and software, Windows 95, 98, 2000, XP,
Vista, 7 and 8 (Excellent)
Working on Windows Office including all its products Word, Excel, Power
point, Outlook (Excellent).